Starting a new business can be a daunting task. As a new owner, you’re wearing many hats to ensure your entrepreneurial dream gets off to a good start. That’s why it’s important to have the right marketing tools to help successfully launch your business.
Here are five great ones to get you started.
In countries such as Japan, business cards are viewed as a formal exchange of information. In this culture, business cards are seen as the figurative and literal face of the businessperson. It contains not only crucial information that represents a person, but it demands the respect of the recipient to “treat the card itself with the utmost respect as if it were a physical extension of that person.”
This cultural belief is one that every businessperson should follow, as business cards as essentially a miniature canvas showcasing your career identity. Whether you’re networking at a social event or sitting down for a formal business dinner, it’s important to make sure you’re prepared; you never know who could be your next customer.
Did you know that a 2015 USPS® Household study found that 81% of recipients scan or read their mail on a daily basis? Are you one of the 81%? Given the high viewing rate, this saturation mailing tool is a great way to get a business’s name out there.
Not familiar with Every Door Direct Mail®? Also known as EDDM®, it is a marketing channel in which companies send postcards out to target specific neighborhoods and zip codes. As a new business, your job is to increase brand awareness. This oversized postcard is ideal for placing your company’s logo and contact information. Everyone loves sales and coupons, so those are also excellent to place on your postcard. 😍
There’s a sense of pride and excitement when you first hang up your brand new banner outside your storefront. Banners are a lively and colorful way to show you’re the new kid in town. They’re also a quick and easy way to announce your business and a personal message.
If your business is constantly on the move, these durable flags are a great marketing tool to have. Compact and easy to set up, these pieces of movable media can give a powerful punch to any booth or pop up shop.
Hang Tags are a great branding tool for products of all sizes. For jewelry items, such as earrings, you can simply punch them through the hang tags for instant brand packaging. For other items, such as clothing, candles, pottery, and other objects, they’re great to use for branding and price tags. We had a fun time thinking of creative ways to use hang tags in this InkTank blog.