Elizabeth Heffner

Elizabeth is the Content Writer at Printsocial. She’s responsible for crafting and copy editing creative content. In her free time, Elizabeth enjoys traveling, indulging her inner foodie and trying new restaurants, and exploring Charlotte’s cultural arts scene.

3 Marketing Tips to Make the Most Out of the Food Truck Frenzy 

Marketing Tips for Food Truck Owners

Looking to grab a quick bite to eat? Food trucks are the #trending eatery for foodies. These restaurants on wheels are commonplace across the country now. According to columnist John White at Inc. Magazine, food trucks are projected to be a $2.7 billion industry in 2017. That’s fourfold from where it was back in 2012 […]

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Looking to grab a quick bite to eat? Food trucks are the #trending eatery for foodies.

These restaurants on wheels are commonplace across the country now. According to columnist John White at Inc. Magazine, food trucks are projected to be a $2.7 billion industry in 2017. That’s fourfold from where it was back in 2012 when food trucks began their mainstream appearance. 

With the popularity of food trucks continuing to rise, the competition has become even fiercer. Television shows such as Food Truck Face Off and The Great Food Truck Race have taken off. That’s why it’s important to have the tools that’ll make your food truck capture the most customers.

Marketing for Food Truck Owners

Rack Cards

Rack Cards are perfect to showcase your menu items while tying in crucial details such as your regular locations for the month and social media platforms. These cost effective rack cards are great for highlighting monthly promotions and are easy to hand out. Put them on picnic tables during food truck rallies or place one in the bag with a customer’s order.

Business Cards

Business cards don’t have to be cut and dry. Get creative! They are the perfect compact billboard for your company. In addition to traditional contact information, you can add your social media handles. Encourage your customers to tweet and Instagram their foodie experience with you. When posting your own content, think of other hashtags that would be applicable outside of your food truck’s name. For example, if your specialty is Mexican street fare, engage on #tacotuesdays. This will increase your probability of coming across during a search. Include your location in hashtags as well.

You can also utilize the back of your business card as a canvas for loyalty points. Reward loyal customers with small incentives, such as a stamp for every $5 spent, leading up to a free meal combo.

Encourage Clients to Post Food Pics with Business Cards

Stickers

Stickers are a fun and creative way to advertise your brand. Add your logo along with your Twitter or Instagram handle. These stickers can be put on anything, from skateboards to laptops on college campuses, giving your traveling truck maximum exposure.

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Ink Tank: Trading Cards

Custom Matte Finish Trading Cards

4 Creative Alternatives for Using Trading Cards Trading Cards are an affordable and fun way to advertise or announce something, whether it’s for family and friends or co-workers and clients. Traditionally, they are used for sporting events, sports teams, and for promoting a business’s products and services. However, when you think outside the box there are a […]

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4 Creative Alternatives for Using Trading Cards

Trading Cards are an affordable and fun way to advertise or announce something, whether it’s for family and friends or co-workers and clients. Traditionally, they are used for sporting events, sports teams, and for promoting a business’s products and services. However, when you think outside the box there are a plethora of untapped uses for trading cards.

Educational Resources

Educational Trading Cards are a fun and engaging tool for students to learn and retain new vocabulary and information. Typically, you’ll want a vocabulary word and a picture to represent it on the front. On the back, you’ll find its definition as well as other information or facts to help the students remember it.  This is a great learning resource that crosses over all school subjects.

Invitations & Save-the-Dates

Looking for a non-traditional approach to a birthday invitation? Trading Cards are a great alternative, especially for children’s birthdays. Incorporate the birthday theme into the essential information. Valentine’s Day is another great holiday for trading cards. Get creative with hearts and Cupid to leave your child’s classmates with an adorable Valentine keepsake. Be sure your save-the-dates makes it up on the fridge by taking a creative approach. List your stats as a couple along with the date and location of your ceremony.

Custom Silk Trading Cards

Memorial Services

The death of a loved one is an event that everyone is likely to experience throughout our lifetime. A memento of the departed person is a wonderful way to keep that person’s memory in your thoughts. Our Trading Cards are the ideal size for such a memento. On the front, you can place the person’s name with your favorite photo of them; on the back, add his or her birthdate and death date as well as a meaningful quote or religious verse. This keepsake can easily fit into the program at the memorial service or funeral.

Theatre Performances

Keep your audience engaged long after the curtain falls with cast member Trading Cards. Share a headshot of a cast member along with their name, the character they’re playing, their theater background, and a fun fact about them. These are great to hand out tucked inside the playbill.

 Custom Printed C1S Trading Cards

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Print With Purpose: Autism Speaks

Autism Speaks Interview

Since Printsocial’s inception, Autism Speaks has worked with us as part of our Print with Purpose™ program. This means that you have the opportunity to donate 5% of your order to this amazing organization. Here at Printsocial, we believe it’s important to share these stories so others can learn more about their causes and the […]

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Since Printsocial’s inception, Autism Speaks has worked with us as part of our Print with Purpose™ program. This means that you have the opportunity to donate 5% of your order to this amazing organization. Here at Printsocial, we believe it’s important to share these stories so others can learn more about their causes and the impact they have on our community.

WHAT IS AUTISM?

According to the Autism Speaks website, autism or autism spectrum disorder, “refers to a broad range of conditions characterized by challenges with social skills, repetitive behaviors, speech and nonverbal communication.”

Their website explains that there are many subtypes of autism; because of this, each autistic person possesses unique strengths and challenges.

According to the U.S. Centers for Disease Control and Prevention (CDC), 1 in 68 children falls on the autism spectrum.

“No child is going to look the same and no adult is going to look the same, so what therapy and what treatment option that helps them may not help someone else,” Autism Speaks Executive Director of the Carolinas, Kelli Embler, said.

WHAT IS AUTISM SPEAKS?

Autism Speaks believes in “enhancing lives today and accelerating a spectrum of solutions for tomorrow.”

The organization was founded in 2005 by Suzanne and Bob Wright, grandparents of a child with autism. Since merging with Cure Autism Now, the National Alliance for Autism Research, and the Autism Genetic Resource Exchange, Autism Speaks has built upon their legacy and made extraordinary achievements by “increasing global awareness of autism; advocating access to care and support; and funding research that has resulted in a better understanding of the breadth of the autism spectrum.”

Autism Speaks uses a blue puzzle piece as part of its logo.

“As far as the puzzle piece significance, there’s no one absolute cure or one absolute identifying marker, so it’s solving the pieces of the puzzle,” Lauren Kidder, Autism Speaks Carolinas Senior Coordinator-Field Development, said.

Kidder further explained that the puzzle piece is blue because boys are 4x more likely to get diagnosed with autism. And from a branding standpoint, blue is one of the most widely recognized colors on television.

100 Day Autism Speaks Kit

POWERED BY LOVE

Both Embler and Kidder are passionate about their work in the autistic community.

Embler holds an extensive background working with children with autism.

“I taught dance for kids with special needs,” Embler said. “I wanted to have my own dance studio; I was going to be in business and dance. And then I just kind of fell in love with the [autism] population and was drawn to special education. I’ve worked in special education for 20 years now.”


Kidder also has dedicated her time to her philanthropic beliefs. Her experience involves working with various non-profits since her high school years.

“I decided to change careers to focus on the nonprofit world. Being on the spectrum is a lifelong disorder. It’s important to remember that it’s a life spectrum,” she said.

Charlotte and South East Team Members

SHOW YOUR SUPPORT

For the past six years, the local Autism Speaks has held their walk at the ZMAX Dragway.

According to Kidder, it’s the largest autism fundraising event in North and South Carolina, hosting typically 8,000 attendees, covering the great Charlotte area. This year, the walk, sponsored by Alpha XI Delta, will take place on Oct. 28, 2017.

“Something that makes the event extra special is that we’ve moved over the last year or so to making it a truly autism friendly event,” Kidder said. “So, we keep the noise level down as much as you can with 8,000 people—lots of silent cheering— and really allowing the kids and adults on the spectrum to feel comfortable in their environment.”

According to Kidder, the event is grassroots fundraising at its best.

“We’re really dependent on them to get the word out and build awareness,” she said. “They fundraise, they get their colleagues involved, their friends and family, their neighbors, schools; it’s a pretty remarkable thing to witness.”

For more information about how to volunteer with Autism Speaks, visit http://act.autismspeaks.org/charlotte.

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Ink Tank: Yard Signs

Creative Uses for Yard Signs

Yard signs may be a throwback to those dreaded days when your parents made you wake up at the crack of dawn to start rolling out the goods for the Saturday morning yard sale. While yard signs are ideal for neighborhood second-hand shopping, they pack so much more potential. Not Your Mama’s Yard Signs Direct Party Guests  Whether […]

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Yard signs may be a throwback to those dreaded days when your parents made you wake up at the crack of dawn to start rolling out the goods for the Saturday morning yard sale. While yard signs are ideal for neighborhood second-hand shopping, they pack so much more potential.

Not Your Mama’s Yard Signs

  • Direct Party Guests 

    Whether you’re hosting a summer pool bash, Gatsby themed dinner party, or awesome baby shower, yard signs are the perfect festive touch. Direct guests to your awesome shindig with a creative sign. Incorporating an insta-worthy photo will get your guest talking before they even arrive.

Direct Your Guests with Yard Signs

  • Food Trucks and Pop-Up Shops

    When it comes to promoting small businesses, yard signs are advertising gems. They’re great for hanging in storefronts or planting outside your business with our h-stake stands to draw those passing by. What if your business is constantly on the move? Do you tweet your location? If so, yard signs are perfect for placing in high-traffic areas to let potential clients know when and when to find you.

Promote with Yard Signs

College Graduate Yard Sign

  • Nonprofits & Charities 

    Coordinating a 5k race? Hosting a charity auction or volunteering at a golf tournament? Our yard signs are the perfect directional tool to keep your racing participants on track, guide your auction attendees to their parking spot, or showcase your sponsors. We know you love to give back to your community, and Printsocial does too! We give a 5% of every sale to the non-profit, church, or fundraising organization of your choice.

Thank You Sign

Yard Sign Perks

  • Durable  Our yard signs are made of coroplast, a strong corrugated plastic sheet that’s stain resistant, waterproof and boasts a high tolerance for hot and cold temperatures, making it ideal for year-round use. ☔️❄️☀️
  • Affordable  Yard signs are extremely cost-effective to share your message to a wide audience. Our 18’’ x 12’’ 4mm White Coroplast sign currently starts at $9 each, and our 10mm 12’’ x 18’’ Coroplast sign currently starts at $12 each.
  • Easy Set-Up  Due to the size and materials used, our yard signs are lightweight, making them easy to transport and store when not in use.

Are you currently using yard signs to promote in a way that is not mentioned above? Tweet @Printsocial to tell us about it!

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Give Your Brand a Powerful Punch with Custom Promo Flags

Custom Promo Flags

Promotional flags give your brand a powerful punch 👊 by displaying well above head height. Promo flags should be seen as a piece of moveable media, tactfully transitioning from location to location to drive brand awareness. The possibilities for our flags are endless! With a promo flag, you have more options on where to advertise […]

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Promotional flags give your brand a powerful punch 👊 by displaying well above head height. Promo flags should be seen as a piece of moveable media, tactfully transitioning from location to location to drive brand awareness. The possibilities for our flags are endless! With a promo flag, you have more options on where to advertise your brand in order to get the most passing foot traffic.

These flags are perfect for promoting and showcasing your brand at food truck rallies, pop-up shops, grand openings, festivals, promotional events, concerts and more! Our custom teardrop and feather flags are printed one-sided on a durable and sturdy 3oz polyester fabric, making them perfect for indoor or outdoor use.

Teardrop and Feather Promo Flags

At Printsocial, we have several options for different bases and extra hardware, such as ground stakes and poles for outdoor use and a cross base and pole for indoor use. If you choose to order additional hardware, we’ll give you a convenient carrying case for those items. 👍

When purchasing your promotional flag, you need to consider how often it is going to be utilized. Are you using it for a limited time during a trade show or special event? Or will it be fluttering outside your store all week? We offer high-quality materials to make sure your flag stands out.

Flags can be machine washed in cold water with a mild detergent, using the gentle cycle. No bleach should be used. In order to prevent fabric shrinking, tumble dry on low. Steam to release wrinkles if necessary.

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4th of July Party Game Strong

July 4th Party Banners

Now that summer has arrived, planning for family or business shindigs is underway. However, the annual headliner everyone looks forward to and is preparing for is their July 4th celebration. Whether you’re planning a company barbecue or a neighborhood pool party, there are certain staple party items on every checklist—food options, selecting a venue, and […]

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Now that summer has arrived, planning for family or business shindigs is underway. However, the annual headliner everyone looks forward to and is preparing for is their July 4th celebration.

Whether you’re planning a company barbecue or a neighborhood pool party, there are certain staple party items on every checklist—food options, selecting a venue, and choosing fun group activities. One of the most crucial factors for the success of any Independence Day party, however, is the festive decorations. Here at Printsocial, we’ve got you covered! Below are five print essentials for planning an epic 4th of July party.

4th of July Party Decorations

Fun Flag Stickers

Our stickers are a cost-effective and creative way to share your brand. This marketing tool is traditionally distributed to be worn on your party guest’s apparel and belongings, but you can also utilize the stickers as seals for wrapped food items and labels for cups. While stickers are great for people of all ages, children are the perfect target audience for this colorful product. Our short run stickers are offered in a variety of sizes and quantities. 

Patriotic Banners

Announce your celebration in style with our diverse range of high quality indoor and outdoor vinyl banners. We offer 10mil Premium Matte Indoor Vinyl, 15oz Blockout Indoor Vinyl, 13oz Indoor/Outdoor Scrim Vinyl, and 8oz Mesh Outdoor Vinyl. Our banners are printed single-sided and have options to include grommets and/or hems, making them easy for displaying on the wall or draped in front of one of your tables. 

Hang Tags for Party Favors

Hang tags are a versatile product perfect for a party! At Printsocial, we offer a diverse selection of sizes and print options for our hang tags. Our finishes range from the rustic 18PT Kraft paper to a Glossy UV Coated paper. Use hang tags to create labels for wine glasses and beer bottles. Leave space for your party-goers to sign their name in patriotic colors, and you’re set! Hang tags are also a great way to add a festive touch to a party favor. Use them as a tie for a bundle of sparklers or bubbles.

Directional Yard Signs

Don’t let your guests get lost on the way to your event. Yard signs are ideal for directional purposes, particularly if it’s a large public venue or set back from the road. 

Party Invites

Invitations are the perfect way to keep your family, friends, and coworkers in the loop about your 4th of July celebration. We offer premium paper stock, sizes, and finishes, ranging from Glossy UV Coated to Pearl Metallic. Our invitations are perfect for showcasing important event details.

5 Print Items to Help Make Your 4th of July Party a Success

Whether you’re hosting a corporate affair or a social event, a successful party relies on creativity. Here at Printsocial, we offer the decorating solutions you need to bring your 4th of July festivities to life. 

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We are Excited to Announce our Free Shipping Policy

Printsocial Free Shipping Policy

We’ve done it! Printsocial is the first online printer to offer free shipping on every order, every day. No tricks or gimmicks! What does that mean for you? No matter how many sets or how high the quantity, ground shipping is always free! Unlike other online printers, we’re not going to have you search online […]

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We’ve done it! Printsocial is the first online printer to offer free shipping on every order, every day. No tricks or gimmicks!

What does that mean for you? No matter how many sets or how high the quantity, ground shipping is always free! Unlike other online printers, we’re not going to have you search online for a special code, offer a code for a limited time, or meet specific requirements for free shipping. Customers will always have a free shipping option on every order, every day. Free shipping is available in the contiguous 48 states (not available in Alaska, Hawaii, and Canada.)

“We’re pretty excited for the launch of Free Shipping here at Print Social,” Vice President and Business Development Rachelle Pacholski said. “Offering Free Shipping will simplify the ordering process for our customers by providing them with true, out-the-door pricing. Any product, any quantity, no matter how many sets are included, will ship for free. It’s just that simple.”

Make your print purchases count! At Printsocial, our mission is to provide our customers with high quality, affordable, and environmentally responsible printing. Those who purchase our products help contribute to our Print with Purpose program, where 5% of every order placed is given back to the non-profit organization of their choice.

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Print With Purpose™: Beds for Kids

Print with Purpose: Beds for Kids

Beds for Kids is working together with Printsocial as part of our Print with Purpose™ program. This means you now have the opportunity to donate 5% of your order to this truly incredible organization at checkout. Here at Printsocial, we believe it’s important to share these stories so others can learn more about their causes […]

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Beds for Kids is working together with Printsocial as part of our Print with Purpose™ program. This means you now have the opportunity to donate 5% of your order to this truly incredible organization at checkout. Here at Printsocial, we believe it’s important to share these stories so others can learn more about their causes and the impact they have on our community.

In his early 30s, Beds for Kids’ Executive Director Daniel Fogarty decided to leave the private equity investment world.


“I need to do something with my life that mattered,” he said. “So, I decided I was going to go volunteer around Charlotte for a year. Over the course of that [year], I met the two other co-founders, Tim Rowley and Brandon Holmes.”

In 2011, the trio was trying to figure out the biggest need in Charlotte. At that time, co-founder Tim Rowley worked to donate a couch to a local family.

“He went into the [house] with the couch, and it was a single mom with three kids, and there was no furniture in the house,” Fogarty said. “So, he started trying to figure out how to get the kids off the floor—we started asking a lot of questions. And then we all met up; the rest is history.”

The nonprofit’s vision is “to see the families in the community we serve become self-sufficient.”

“In our first year, we assisted 256 kids,” Fogarty said. “We’re expected to hit the 2,000 mark this year. And as of last Friday, we’ve delivered 6,295 beds since 2011.”

According to Fogarty, Beds for Kids works with 27 referring agencies when finding families in need.

“Those social workers are our frontline eyes and ears, and they are the ones that as clients are coming in through their programs, they will make that referral,” he said. “One of the reasons we do that is because those families need to be in other services as well, and it allows us to play a really good support system to the social worker…we want to be a tool in their tool belt, rather than just another agency that helps families. So if we can help them with a family, then we’re killing two birds with one stone.”

Beds for Kids donates on average 45-50 pieces of furniture per family.

“So, it’s basic living room furniture—couch, coffee table, end table—basic kitchen furniture —- a kitchen table and chairs for everyone in the house—, a bed and bedding for everyone in the house—new sheets, pillow, pillow case, blanket, or comforter,” Fogarty said. “And then we try to [give] at least one dresser per room. If we have student desks, we’ll put a desk in the kid’s room with one chair.”

The nonprofit is also in need of lamps, as a lot of the public housing in Mecklenburg County does not provide overhead lighting besides in the bathroom.

“If a kid’s in their room and wants to read at night in bed, and they don’t have an overhead lamp, they’re either having to do it with a flashlight or a cell phone,” Fogarty said. “And most of our client families may have one phone for the household, unlike most families.”

Check out a full list of furniture items that Beds for Kids takes here: www.bedsforkids.org/items-we-take

Beds for Kids Needed Items

Beds for Kids has 10 full-time staff members, but their biggest support comes from their volunteers. According to Fogarty, 2,100 volunteers worked with the non-profit in 2016. Even businesses such as Ashley Home Store have teamed up with Beds for Kids.

Beds for Kids Staff Members

“They are volunteers, they offer monetary donations, there are scratch and dent donations, but the real bed and butter for Ashley are their sales associates,” he said.

Fogarty explains that when potential customers enter the furniture store seeking a couch, the sales associate will ask if the couch they are replacing is in good shape and whether they would be willing to donate it to Beds for Kids.

Fogarty stresses the belief that everyone can make a difference, whether it’s through volunteer time or donations.

“We need their volunteer time,” he said. “And if you have a storage unit, if you’re downsizing, if you’ve got stuff in your attic that you’re going, “Hey, it’s spring cleaning time,” and the stuff is in good shape, and you don’t know what to do with it, we can put it to good use.”

For more information about Beds for Kids, visit www.bedsforkids.org.

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Featured Stock: 18PT French Kraft

Rustic and Chic Kraft Hang Tags

Dare to be different with our unique 18PT French Kraft Paper Stock. This specialty paper’s light brown stock features 30% recycled material, natural fibers, and subtly visible flecks, giving it a natural and organic appearance and texture.

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Dare to be different with our unique 18PT French Kraft Paper Stock.

This specialty paper’s light brown stock features 30% recycled material, natural fibers, and subtly visible flecks, giving it a natural and organic appearance and texture.

18PT French Kraft Paper Stock

Our 18PT French Kraft Paper Stock is the perfect touch to add to handmade goods, organic products,  invitations, and outdoorsy items. 18PT French Kraft hang tags are perfect for highlighting handmade clothes, jewelry, food items, and accessories as well as labeling mason jars. 18PT French Kraft business cards are great for folk and bluegrass musicians, local artisans, and staff members at outdoor/adventure attractions. This stock is perfect for creating memorable save-the-dates and invitations. The stock can aid in adding a vintage and rustic chic feel for weddings. 

18PT French Kraft Save the Dates: Wedding, Graduations, Birthdays and more.

Its uncoated finish provides excellent print quality, and the colored stock adds a warmth and rustic appeal to the images. Optional white ink can be applied in specific areas or all over, giving you the flexibility to add contrast and to have colors pop. In order for ink colors to print opaque the white ink will need to be printed under them, otherwise, the brown paper will show through slightly. 

Because this paper is recycled and colored, there may be a slight color variation due to the materials utilized in the manufacturing process. In addition, the paper’s fleck will vary between sheet to sheet as well as press run to press run. If you have any questions about our 18PT French Kraft paper stock, one of our awesome customer service representatives will be happy to assist you.

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How to Use Pinterest for Printspiration

From sports to wedding ideas, Pinterest is the go-to for the latest trends and creative ideas. Dubbed “the world’s catalogue of ideas” on its website, Pinterest has been in business since 2010. Whether you’re designing your wedding invitation or choosing the stock for your baby shower cards, Pinterest offers a plethora of inspiration. Color Trends […]

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From sports to wedding ideas, Pinterest is the go-to for the latest trends and creative ideas. Dubbed “the world’s catalogue of ideas” on its website, Pinterest has been in business since 2010.

Whether you’re designing your wedding invitation or choosing the stock for your baby shower cards, Pinterest offers a plethora of inspiration.

Color Trends and Design

Announced earlier this year on Pantone’s website, the 2017 Color of the Year is Greenery (Pantone 15-0343). A “fresh and zesty yellow-green shade,” the color is viewed as nature’s neutral and a symbol of new beginnings.

Simple greenery weddings and illustrated green leaves are an anticipated wedding trend for this spring and summer. You can expect designs incorporating tropical foliage, rustic wreaths, romantic garland, and a mixture of succulents.

Floral is also expected to be highly welcomed in 2017, especially for outdoor, boho and vintage themed weddings.

Luxurious metallic touches are expected to make a comeback this year. Inline or stamped foil for borders and flourishes are the perfect way to incorporate this trend. Printsocial offers nine inline foil options and numerous metallic stamped foil options for your printing needs.

Themes and Color Palettes

With so many wedding color palettes and themes out there, it can become a challenge to select the perfect one to set the mood. With the help of Janie Kliever’s article, “100 Brilliant Color Combinations and How to Apply Them to Your Designs,” I found 5 color combinations for popular wedding themes.

Nature

Using warm, grayish undertones makes the cooler greens contrast nicely for a nature themed wedding. This invitation was inspired by #4 “Crisp& Dramatic” artwork on Kliever’s page.

Nature color examples for print.

Garden

The berry and yellow-green shades contrast nicely with the neutral shades of gray, making for a lovely spring color palette. This invitation was inspired by #15 “Birds & Berries” artwork on Kliever’s page.

Examples of garden colors for your next print project.

Tropical

Using warm and cool colors in both bright and subdued shades, this color palette is perfect for a tropical destination wedding. This invitation was inspired by #12 “Surf & Turf” artwork on Kliever’s page.

Tropical color examples fro your next print project.

Rustic

This palette of neutrals creates a shabby chic and rustic feel. This invitation was inspired by #80 “Shabby Chic Neutrals” artwork on Kliever’s page.

Example of rustic colors for your next print project.

Vintage

The neutral brown and warm gray combined with the rose and honeysuckle create a charming vintage theme. This invitation was inspired by #68 “Vintage Charm” artwork on Kliever’s page. 

Vintage Color Palette from Pinterest

Interested in learning more about our variety of invitations and announcements? Click here.

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