Stephanie Wendt

Stephanie is the Online Marketing Specialist at Printsocial. In her free time, this Super Mom enjoys traveling, trying new restaurants, and serving as the reigning Coupon Queen.

Helpful Tips on Print Marketing and the Use of Colors

When designing your next business card, flyer, postcard or other product, it's important to understand the meaning of colors.

In order to be successful in marketing and branding, you must intimately know your audience. Sometimes, businesses are focused solely on reaching a targeted audience or capturing small niches of the market. However, principles of visual design and color theory are applicable to every brand, regardless of their business. Humans are deeply and intuitively responsive to […]

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In order to be successful in marketing and branding, you must intimately know your audience. Sometimes, businesses are focused solely on reaching a targeted audience or capturing small niches of the market. However, principles of visual design and color theory are applicable to every brand, regardless of their business.

Humans are deeply and intuitively responsive to use of color, and this insight is incredibly useful for building a memorable and effective brand image. When creating business cards, postcards, wedding invitations, flyers and other print materials, it’s important to understand the meaning of the colors selected. 

Colors and Shapes

Color can be incredibly influential in our perception, and color theorists and marketing experts have honed their skills to take advantage of this fact. Below we have listed a brief breakdown of common colors and their effect of mood. Depending on the nature of your business, there are different colors that best fit the mood and nature of your company.

Color Examples and Meaning

Gray is seen as a neutral color, signifying balance and calmness. Wikipedia is one of the more popular brands that utilizes this color, signaling the need for users to write unbiased, balanced content in their entries. This is also evident in Apple products, which strive for a positive and calm user experience.

Black signifies elegance, power and mystery. Many high-end fashion brands choose to apply a lot of black for this reason. This is evident in brands such as Chanel, Hermes, and Yves Saint Laurent. Black can also be viewed as authoritative like with The New York Times and CBS logo. Black can be used as a background to make sure other colors stand out. The color black contrasts great with bright colors.

Brown is a natural color, and it is seen as stable, reliable, and approachable due to its earthy quality. Hershey is a great example of effectively utilizing brown to its advantage, the comforting color being both nostalgic and timeless while conveying the company’s strong history. J.P. Morgan, one of the oldest, largest, and well known global financial institutions, also uses the color brown to denote stability and reliability.

 Blue is one of the more popular choices for brand logos, signifying trust, loyalty, strength, and reliability . This color is well received for electronic and digital services such as Dell, AT&T, Facebook, Twitter, and WordPress, as well as product-based companies such as Walmart, Oral-B, Lowe’s, Ford, and Oreo.

Green signifies growth, nature, health, and peace. Companies such as Whole Foods and Tropicana use this color to show that their quality food and drink products are beneficial to one’s health. Meanwhile, television channels such as Animal Planet and hotel chains like the Holiday Inn focus more on the peaceful environment component. Lighter greens tend to feel more optimistic than a serious, subdued shade of green. Additionally, a darker green can be associated with money.

Orange reflects a friendly, cheerful and confident vibe. It is perfect for television channels such as Nickelodeon and Starz, whose goals are to welcome and engage new viewers. It is also a good choice for adventure or vacation company logos. Harley Davidson is a good example for this, as its motto is to “Stop Dreaming. Start Riding,” beckoning  a call to adventure. Orange also offers a high visibility, so it can easily catch the attention or potential customers and can effectively highlight important elements of a print design.

Red is a passionate color, evoking emotions of excitement, youth, and boldness. This high visibility color is popular for children’s toys, such as Nintendo and Lego as well as drawing excitement for news stations such as CNN.  Often times, red can bring text and images to the foreground and can be used as an accent color to stimulate hunger and to allow individuals to make quick decisions, which is ideal for for companies like Target, Dairy Queen, and KFC.

Purple represents creativity, inspiring imagination. Due to its creative nature, it is perfect for television channels like SyFy as well as creative products like the gift cards at Hallmark. Toy companies such as Barbie also opt to use purple to showcase their imaginative brand.

White is clean and pure, and it is often used by healthcare companies in order to connect themselves with this feeling. It also means safety, innocence and can often represent a successful beginning. Companies that incorporate white into their logo include Nationwide, Blue Cross Blue Shield and Carolinas Healthcare System.

Yellow is known for evoking feelings of optimism, clarity and warmth. This color is perfect for brands where customer service is at the forefront of their mission. Yellow can also be associated with food and is commonly used to highlight the most important item in a design. Brands such as McDonald’s, UPS, Sprint, and Ikea utilize various shades of yellow.

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Community School of Davidson Support Card

For only $10 you’ll support CSDCrier and receive savings from 27 local businesses. Printsocial is proud to be a part of this year’s program. In addition to a 10% discount off every print order this year, we will donate 5% of every order back to CSD!

At Printsocial, we take pride in assisting our nonprofit partners who often rely on their community and supporters to raise awareness. We are very excited to announce our involvement in the Community School of Davidson’s current Support Card program. You can purchase your 2016 Community School of Davidson-CSD Support Cards from a CSD family or contact […]

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At Printsocial, we take pride in assisting our nonprofit partners who often rely on their community and supporters to raise awareness. We are very excited to announce our involvement in the Community School of Davidson’s current Support Card program.

You can purchase your 2016 Community School of Davidson-CSD Support Cards from a CSD family or contact CSD by calling 704-896-6262 to receive your card before they are all gone.

For only $10, you’ll support CSD and receive savings from 27 local businesses. In addition to a 10% discount off every print order this year, we will donate 5% of every order back to Community School of Davidson! That’s what we like to call a Win-Win. Be sure to share this post with friends and family to get the word out.

SEE ALSO: Learn How to Get Noticed with Plastic Cards

Thanks to all of this years businesses for their support! Below you’ll find a complete list of local businesses. (Davidson, NC location unless noted on the card).

Printsocial – 10% off every order, 5% donated to CSD
South Main Sweet Shop – 10% Off Total Purchase
Harris Teeter – 10% off Starbucks Counter Purchase
Char Grill – 10% Off Total Purchase
Whit’s 10% Off Total Purchase
Sabi – 10% Off Total Purchase
Brixx Huntersville – Free App with 2 Entree’s
TCBY – 10% Off Total Purchase
Omega Sports Huntersville – 15% Off* Some Exclusions
Clean Juice – 10% Off* Some Exclusions
Dunkin Donuts – $1.99 Medium Iced Coffee
Tenders – Free Cookie with Meal Deal
Duck Donuts – Free Medium Beverage with Purchase of 6 donuts
Meg Art – Buy 2 pottery items, 1 of = or lesser free
Hawthorne’s Pizza – 10% Off Total Purchase
LKN Mini Golf – $2 OFF admission (7-64)*
Habitat for Humanity –  20% off one item per day
Brickhouse Tavern – Free Beverage with Purchase of Entree
The Pickled Peach – Buy One Baked Good, Get One Free
Ben & Jerry’s – 10% Off Total Purchase
Moe’s – 20% Off Total Purchase
Our Town Cinema – Free Promo Popcorn (1 per day)
Famous Toastery – 10% Off Total Purchase
Carrburritos – Free chips and salsa with entree
Fuel Pizza – 10% Off Total Purchase
Dearness Gardens – 15% Off One Time Purchase
Healthy Home Market – $10 Off $65 or more One Time Purchase

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Share Your Day With Beautiful Custom Wedding Invitations

At Printsocial, we offer a variety of wedding invitation printing options. Take a look on how to create a beautiful invitation for your special day.

For a lot of people, the wedding day is considered one of the most important days of their lives. A wedding invitation needs to display the importance of this special day! An invitation should be able to display brief information about the new couple and what guests can expect during the wedding, such as theme […]

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For a lot of people, the wedding day is considered one of the most important days of their lives. A wedding invitation needs to display the importance of this special day! An invitation should be able to display brief information about the new couple and what guests can expect during the wedding, such as theme and colors.

Below we have some suggestions to make sure your invitation design is perfect for your special day.

Describe the Style of Wedding

When designing a wedding invitation, this is a great opportunity to offer a “glimpse” of the wedding style or theme to your guests. Additionally, the invitation will include all the important information such as the guest’s name, time and date of event and venue. This opportunity allows your guests to get an idea of what the day will be and dress appropriately. Similar to the wedding day, you want your invitation to be perfect and fit your style.

Selecting the Colors

When planning a wedding, a few colors are chosen during the set-up. These colors often carry through the design process of the wedding invitations, programs, meal menus, bridesmaid dresses, groomsmen attire, and even the decorations of the ceremony. Keep in mind, it may be difficult to select colors, and it’s important to select colors that are appealing. Suggestions include a light paper stock (natural paper) with a classic dark font, rustic and beautiful kraft paper or an elegant stock such as pearl metallic.

Sizes and Printing Options

This is great opportunity for couples to show their creativity. At Printsocial, we offer a variety of printing options including glossy coated, gloss laminated, silk laminated, velvet laminated and even our 32PT thick ModCard in a large selection of sizes.

Make Sure it’s Legible

It can be easy to select fonts that are different than standard fonts for the invitation. You don’t want to create a beautiful design that guests are unable to read and understand. You’ll want to select fonts that are easy to read such as Serif Fonts and others including Ever After, Birmingham, Archistico and others. Our graphic designer can help select the appropriate font for your design.

Look it Over

Before sending off to print, make sure you take time to review the invitation. It can be helpful to have others look over it as well. The last thing you want is a wrong venue address, a spelling mistake or other mistakes that may be embarrassing.

Once you have returned from the honeymoon, it’s time to think about writing your thank-you cards. Our premium postcards make great thank-you cards. It can be difficult to get started on this task, for good reason.  It’s time consuming, so below we listed some helpful tips.

Don’t Procrastinate

Yes, we have all heard that the etiquette allows a full year for you to send them out in the mail, but don’t stick to that. Make some time as they serve as an expression of gratitude, and additionally they confirm you received the gift. Think about who you’ll need to send the thank-you cards to first. Everyone has a family member or friend that can get a little anxious about whether their wedding gift was received. So, work on those notes first. Make a goal for yourself. Determine how many you would like to complete and work towards that number. Check out The Knot blog 10 Wedding Invitation Etiquette Questions Answered for additional important information.

Ask for Help

As we mentioned above, sending out thank-you notes can be overwhelming. Enlist your husband! He can help by writing a few of them as well. Even if you may have better hand-writing, receiving help can do wonders. If writing isn’t his thing, he can still help by placing stamps on the envelopes and even organize your list as you go. By both of you working on them, you may even have some fun!

SEE ALSO:  Design Tips for Save-the-Date Cards
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Useful Tips on Why Print Continues to Be Effective

At Printsocial, we understand the importance to reach new customers. We discuss the importance of print and how it can benefit your business marketing plan.

We all know that online presence for a business continues to be an important element for business of any size, but it can ultimately be overlooked. But when it comes to establishing an effective marketing plan, it is just as important to include the appropriate print product. Why? Not only can it help maximize the […]

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We all know that online presence for a business continues to be an important element for business of any size, but it can ultimately be overlooked. But when it comes to establishing an effective marketing plan, it is just as important to include the appropriate print product.

Why? Not only can it help maximize the exposure and reach of your business, it can additionally increase ROI for all the marketing dollars spent.

Print continues to be an influence on purchasers’ decisions, even with all the technology within the consumers’ reach everyday (internet, podcast and more). Unlike online, print allows consumers to “put their hands on something” that’s considered tangible. Some print items that will grab their attention can include cost-effective rack cards,  presentation folders, EDDM® postcards, flyers, beautiful business cards, roll labels and more. We offer a variety of paper stock and printing options to make sure they grab potential customers attention. Receive a free sample packet.

Below are some reasons why a business shouldn’t overlook the power of print for your marketing initiatives.

Print is versatile and engaging, making it an ideal marketing tool. Additionally, print is a great way for a business to show their creativity. How? It can be done easily with a creative design that may include print options such as Inline Foil, Spot UV, Stamped Foil, and more.

With print, you have a better opportunity to build a strong relationship with consumers since it’s easier to target them based on their location and their needs. This can be done by including general business information, product specials, event schedules, promotion offers to your EDDM® postcards, custom door hangers and other print materials.

When a customer has a print advertisement in their hands, it demands their attention, making them focus on the message you want to pass along to them. A study conducted recently showed that customers that read print advertisements increased their engagement longer than if reading the same message online. Content online is often viewed in 15 seconds. Print is much longer.

Print continues to be an extremely powerful marketing tool, and at Printsocial, we can help create your perfect product.

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Announcing New Table Top and Retractable Banner Stands

Promote a business, product, service or special event with one of our retractable banner stands or tabletop banner stands.

At Printsocial, we are always excited to announce our latest products. Now you have the option to select from our retractable banner stands, deluxe retractable banner stands or our table top stands. With the help of these banners, you can easily grab the attention of customers and promote a business, product, service or event easily […]

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At Printsocial, we are always excited to announce our latest products. Now you have the option to select from our retractable banner stands, deluxe retractable banner stands or our table top stands.

With the help of these banners, you can easily grab the attention of customers and promote a business, product, service or event easily and quickly. Creating an effective and eye popping banner display will do the trick!

Retractable Banner Stands

Our retractable banner stands are easy and quick to put up and take down. Also, these banners are compact and light weight, making them great for trade shows, presentations and store front displays. Packed into a small bag, it makes them easy to transport from location to location.

Deluxe Retractable Banners

Searching for a an alternative to our retractable banner? Select our stylish deluxe retractable banner. This banner offer a heavier and larger base to help make them stand out. They are easy to collapse and transport, making them a great marketing tool for displaying product service or business information. Like our retractable banner, it comes with a convenient case, allowing them to be carried easily from one ever to the next.

Table Top Banner Stands

Printing tabletop banner stands can help your marketing efforts as they can be place on tables or counters. Simple to set up and take down, they are great for passing along important information at meetings, trade shows, special events and more. The base is extremely light and sturdy, making them easy to travel with. Select the size that is right for you and your marketing initiative.
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Helpful Tips on How to Get Noticed with Promo Flags

Choose from teardrop flags or feather flags to promote your business, product or special event. The possibilities are endless!

Today, there are a variety of ways advertising flags can help promote and market a business, product, service and events. With heavy competition, it’s extremely important to have an effective marketing strategy to stand out and have people notice your product or business. It’s easy to get noticed with an eye-popping flag. At Printsocial, we […]

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Today, there are a variety of ways advertising flags can help promote and market a business, product, service and events. With heavy competition, it’s extremely important to have an effective marketing strategy to stand out and have people notice your product or business.

It’s easy to get noticed with an eye-popping flag. At Printsocial, we offer two types of flags: teardrop flags and feather flags. They are printed on a durable 3oz polyester fabric, making them great for indoor or outdoor use.

Outdoor flags have a way of capturing passerby attention quickly and easily. These bright promo flags can be placed in front of a store or grassy field to draw customer into a store and build brand awareness. The movement of a flag is an ideal way to grab anyones attention.  Optional hardware is available for outdoor flags. We recommend a ground stake and pole for outdoor use.

Common Uses for Outdoor Flags

  • Community Events
  • Grand Openings
  • Trade Shows
  • Realtor Open Houses
  • Special Events
  • Parades
  • New Product Launch

Indoor flags can create a long lasting impression with customers. Our flags offer a large print area that ensures that they are viewable, even from far away. Include your company logo, message or business slogan to increase your marketing and brand efforts.

Common Uses for Indoor Flags

  • In-Store Promotions
  • Business Trade Shows
  • Special Events

Optional hardware is available for indoor use. You can purchase a pole and cross base for indoor use or on flat pavement.

If you are adding additional hardware, the flag and hardware will be included in a convenient carrying case.

They are available in a variety of sizes to maximize your message. Teardrop flags are available in three different sizes; 7ft, 9ft and 11ft. With our feather flag, you have four size options to select from, including 8ft, 10ft, 12ft regular and 12ft jumbo. If you have any questions regarding printing flags, please contact one of our customer service representatives.
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Just Arrived – New Custom Vinyl Banners

We’ve got some exciting news! We now offer high quality vinyl banners for either indoor or outdoor use. Banners are great for promoting a retail business, used as party decorations. store advertisement, promote an event and more. The possibilities are endless!

We’ve got some exciting news! We now offer high quality custom vinyl banners for either indoor or outdoor use. They are great for promoting a retail business, used as party decorations. store advertisement, promoting an event, trade shows and more. The possibilities are endless! You have the option to select from our durable 8oz, 13oz, […]

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We’ve got some exciting news! We now offer high quality custom vinyl banners for either indoor or outdoor use. They are great for promoting a retail business, used as party decorations. store advertisement, promoting an event, trade shows and more. The possibilities are endless!

You have the option to select from our durable 8oz, 13oz, 15oz and 10mil vinyl banner with a large selection of sizes and options. Maximize your message by either printing on both sides or one side. With our custom banners printing options, it’s easy to spread your message quickly and easily to potential customers.

Custom Banner Options

10mil Matte Indoor Banner

  • Offers a smooth matte finish
  • Great for displaying graphics, colors and images
  • Choose from a large selection of sizes
  • Options to include Grommets

8oz Mesh Indoor Banner

  • Light in Weight
  • Able to withstand wind
  • Small interwoven fibers helps air go through the banner
  • Offered in a variety of sizes
  • Options include Grommets or Hems

13oz Outdoor / Indoor Banner

  • Use for either indoor or outdoor
  • Waterproof
  • Extremely durable
  • Options include Grommets or Hems
  • Choose from a large selection of sizes

15oz Blockout Indoor Banner

  • Offers a smooth matte finish
  • Perfect for displaying colors, graphics and images
  • Select from a variety of sizes
  • Help maximize your message clearly indoors
  • Print on both or one side

Close up of Hems and Grommets on our Custom Banners.

Close up of our custom banner showing hems and grommets.

Not sure which banner is right for you or your business? Contact us, and we’ll help answer your questions or concerns.
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Make a Statement with New Thick Business Cards

The ModCard is our 32PT thick business card.

Today, printing business cards and postcards remain to be an one of the best marketing tools for you and your company. These small (2″x3.5″) marketing tools are great for establishing your business brand. Competition continues to grow, so it’s important to stand out among your competitors. This can be done by purchasing a well designed […]

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Today, printing business cards and postcards remain to be an one of the best marketing tools for you and your company. These small (2″x3.5″) marketing tools are great for establishing your business brand. Competition continues to grow, so it’s important to stand out among your competitors.

This can be done by purchasing a well designed business card. We suggest a thick business card called The ModCard. Along with the ModCard, we also provide our 32PT thick painted edge business card.

Thick Business Cards

The ModCard contains three premium uncoated paper stock that’s glued together making these thick business cards 32PT thick. Get noticed with The ModCard,  our thickest stock choice available at a fraction of our competitors. Below, the image displays our prices compared to our competitor offering a similar 32PT thick business card.

ModCard Prices Offered by Printsocial
Besides being 32PT thick, the center stock is black which makes a one-of-a-kind edge and unique look. Below, you can see the edge and thickness compared to our other business cards.

This thick card stock can be purchased as postcards and trading cards.

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Learn How to Effectively Market Your Business with Postcards

Promoting your business, service or products doesn’t have to be costly. By including some old fashioned marketing techniques can work well, such as printing postcards.

Promoting your special event, business, service or product doesn’t have to be costly. Including some old fashioned marketing techniques can work well, such as printing postcards. Including postcards in your marketing plan offers some advantage such as the simplicity of postcards and how the message is often easy to read and understand. Below we have […]

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Promoting your special event, business, service or product doesn’t have to be costly. Including some old fashioned marketing techniques can work well, such as printing postcards. Including postcards in your marketing plan offers some advantage such as the simplicity of postcards and how the message is often easy to read and understand.

Below we have included a few reasons why a business should include postcards into their marketing strategy.

Grab the Reader’s Attention

When designing a business postcard, try to include bold colors and choose fonts that are large and easy to read. By doing so, it can help grab the reader’s attention. This can also help get your message noticed immediately.  You can also add some great photographs of your business, product or service. This too will help grab their attention and possibly address their needs.

We offer a large selection of printing options including Spot UV and Inline foil to enhance your postcard. Find out how to enhance your postcard by including Spot UV into your design.

Your Postcard Message

One reason why postcards are considered on of the best marketing tools is because people can see the message clearly. Postcards are often delivered without envelopes, so potential customers don’t have open or flip through several pages to understand your message. Postcards are straight forward, and all the information is right in front of them.

Coupons Can Increase Sales

Our postcards are available in a variety of sizes, making them ideal for businesses to include a coupon or special offer. The size selected will determine if there is space for the message and coupon. Since they are offered in different sizes, they allow potential customers to easily place them on a refrigerator where they can see it often as a reminder.

Printing Postcards for Your Business

Test Your Market

Postcards are cost-effective, allowing businesses to test their market by sending different campaigns offering new services or products. You can track the results of each postcard campaign, which can help your business improve the marketing plan, making it more effective. Tracking can be done by including a QR code or by monitoring each postcard displaying different coupons.

When you include a coupon or special offer, it adds value to the postcard. This can help potential customers hold onto your advertisement.  By holding onto it, this allows your business to be seen over and over again.

If you have any questions about our postcards, please contact here. We’ll be happy to assist you.

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Announcing New Products: Natural Sell Sheets and Postcards

Along with our 14PT natural paper business cards, we are excited to announce our latest natural paper stock products; 14PT natural postcards and 14PT natural sell sheets.

Along with our 14PT natural paper business cards, we are excited to announce our latest natural paper stock products: 14PT natural postcards and 14PT natural sell sheets. We also offer natural stock for invitations & announcements. Printing postcards and sell sheets are cost-effective and can help promote a business, event, product or services.

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Along with our 14PT natural paper business cards, we are excited to announce our latest natural paper stock products: 14PT natural postcards and 14PT natural sell sheets. We also offer natural stock for invitations & announcements.

Printing postcards and sell sheets are cost-effective and can help promote a business, event, product or services.

We are excited to announce that we now offer postcards and sell sheets in natural paper stock.

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