Design


Graphic design is an ever-evolving beast. To stay updated on the latest trends, tips, resources and news, our in-house graphic designers will share the tricks of the trade on our blog. Make sure to also check out InkTank, our new blog series that highlights unique and creative uses for print products.

9 Elements for Creating an Effective EDDM® Postcard

We've listed some helpful tips on creating an effective EDDM® postcard.

Throughout the years, we have helped many companies build their businesses by using EDDM®. If you aren’t familiar with this term, it stands for “Every Door Direct Mail®.” This program was setup for the US Postal Service and allows you to choose specific postal routes, in your desired area, and then send a postcard to […]

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Throughout the years, we have helped many companies build their businesses by using EDDM®. If you aren’t familiar with this term, it stands for “Every Door Direct Mail®.” This program was setup for the US Postal Service and allows you to choose specific postal routes, in your desired area, and then send a postcard to every door within that postman’s route. The post office even discounts postage rates for this program. EDDM® is a great way to communicate with residents and businesses in your target area. Learn more about the benefits of EDDM.

Once you decide to launch an EDDM® campaign, it’s important that you have the best messaging for your audience, accompanied by the right artwork. Below are a few tips to get you started.

We've listed 9 helpful tips on how to create an effective EDDM® postcard.

1. Headline

Start the postcard with a simple, yet attention grabbing opening statement. It doesn’t need to be very long, but just makes people want to read it.

2. What’s Your Purpose

Why should people choose you over the competition? Make sure you establish a clear understanding of WHY you’re offering this mailer and WHAT you are hoping to accomplish. The ultimate goal is always going to be to increase business, but try to push beyond that. Are you new to the neighborhood? Maybe it’s your grand opening… Perhaps you want to bring awareness that you specialize in kid-friendly products? Maybe you want to explain that you work with residential and corporate clients. Or possibly there’s a specific item or product that you’d like to sell more of. Whatever the goal may be, make sure you let them know.

3. Coupons

People always want a great deal. If you can offer a discount or coupon, customers may be more responsive. Surprisingly, a lot of people skip this part. But in Marketing 101 we are taught that we need to light a fire with your customers. Even if this is a discount that is always available, allow the coupon to expire shortly after they will have received it. Adding this sense of urgency makes people act now, rather than placing the postcard to the side, thinking “I will get around to it soon.” Because I’m sure you know… we don’t seem to get around to it!

4. Call to Action!

(Also known as a CTA.) This is simple, but very important. Make sure to tell people what you want them to do next. Take the guessing out of the equation. CTA’s can be as simple as “Visit our website for more details!” Or “Schedule your appointment today!” Another one can be “Don’t delay, limited supply available! Visit us today.” These examples can really help get the customers moving.

5. Contact Info

How do you want people to get in touch with you? Do you want them to bring the mailer into your establishment? Do you want them to call you? Or should they visit your website? Whichever you prefer, make sure that the information is clear and a main focal point of the postcard. People don’t want to search for your phone number. Make it easy for them. I also recommend putting it on both sides of the mailer. Another suggestion… only give them one or two options. If you put the local number, 800 number, fax number, email address, and so on, you’ll loose people’s attention.

6. High Quality Photos

People are very visual. Besides a great headline, you’ll need to include a photo that will grab their attention. Generally, the front should have something large that serves as a main focal point, while the back can display smaller images. Make sure your photos are simple and not overly cluttered. But most importantly…your photos need to be a high-resolution image. If they look blurry on your computer, most likely they’ll look even more blurry when printed. There are quite a few websites that offer millions of high-resolution images to select from. If you don’t want to hire a professional photographer, this could be a great way to get a quality image.

And when it comes to photography, make sure you know and understand your demographic. If the neighborhood you are mailing to consists mostly of retired singles, you don’t really want to include an image of a young family. The recipient may not think that the postcard will apply to them.

7. Your Logo

Make sure it’s clearly presented on both the front and back of the postcard. Similar to the photos, the logo also needs to be a high-resolution image. The logo will help establish your brand recognition and remind people who you are.

8. Bragging Rights

Although this element is not mandatory, testimonials, awards received, a short bio, or any other information that shows credibility, is also a nice touch. If you add this information, make sure to keep it short and to the point.

9. White Space

White space is your friend! Antonie de Saint-Exupery once said “A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.”  Keeping your message simple and direct, is more important than filling the postcard with too much information. If you want people to learn more about your company and products you offer, direct them to your website.

Design examples of EDDM® postcards

Creating an effective EDDM® postcard can be challenging. It’s important to include some of the elements from above to truly stand out from your competitors. If you need help, don’t be afraid to hire a marketing company or a graphic designer.
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How to Use Pinterest for Printspiration

From sports to wedding ideas, Pinterest is the go-to for the latest trends and creative ideas. Dubbed “the world’s catalogue of ideas” on its website, Pinterest has been in business since 2010. Whether you’re designing your wedding invitation or choosing the stock for your baby shower cards, Pinterest offers a plethora of inspiration. Color Trends […]

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From sports to wedding ideas, Pinterest is the go-to for the latest trends and creative ideas. Dubbed “the world’s catalogue of ideas” on its website, Pinterest has been in business since 2010.

Whether you’re designing your wedding invitation or choosing the stock for your baby shower cards, Pinterest offers a plethora of inspiration.

Color Trends and Design

Announced earlier this year on Pantone’s website, the 2017 Color of the Year is Greenery (Pantone 15-0343). A “fresh and zesty yellow-green shade,” the color is viewed as nature’s neutral and a symbol of new beginnings.

Simple greenery weddings and illustrated green leaves are an anticipated wedding trend for this spring and summer. You can expect designs incorporating tropical foliage, rustic wreaths, romantic garland, and a mixture of succulents.

Floral is also expected to be highly welcomed in 2017, especially for outdoor, boho and vintage themed weddings.

Luxurious metallic touches are expected to make a comeback this year. Inline or stamped foil for borders and flourishes are the perfect way to incorporate this trend. Printsocial offers nine inline foil options and numerous metallic stamped foil options for your printing needs.

Themes and Color Palettes

With so many wedding color palettes and themes out there, it can become a challenge to select the perfect one to set the mood. With the help of Janie Kliever’s article, “100 Brilliant Color Combinations and How to Apply Them to Your Designs,” I found 5 color combinations for popular wedding themes.

Nature

Using warm, grayish undertones makes the cooler greens contrast nicely for a nature themed wedding. This invitation was inspired by #4 “Crisp& Dramatic” artwork on Kliever’s page.

Nature color examples for print.

Garden

The berry and yellow-green shades contrast nicely with the neutral shades of gray, making for a lovely spring color palette. This invitation was inspired by #15 “Birds & Berries” artwork on Kliever’s page.

Examples of garden colors for your next print project.

Tropical

Using warm and cool colors in both bright and subdued shades, this color palette is perfect for a tropical destination wedding. This invitation was inspired by #12 “Surf & Turf” artwork on Kliever’s page.

Tropical color examples fro your next print project.

Rustic

This palette of neutrals creates a shabby chic and rustic feel. This invitation was inspired by #80 “Shabby Chic Neutrals” artwork on Kliever’s page.

Example of rustic colors for your next print project.

Vintage

The neutral brown and warm gray combined with the rose and honeysuckle create a charming vintage theme. This invitation was inspired by #68 “Vintage Charm” artwork on Kliever’s page. 

Vintage Color Palette from Pinterest

Interested in learning more about our variety of invitations and announcements? Click here.

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Share the Love with Custom Valentines

Custom Printed Valentine's

Valentine’s Day is right around the corner. The standard candy, gifts, flowers and cards are sure to be exchanged. This year, instead of the buying the same ole boring drug store Valentine’s Day cards, get creative by sending out customized Valentines. Incorporating a special photo on the front and a sweet message on the back […]

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Valentine’s Day is right around the corner. The standard candy, gifts, flowers and cards are sure to be exchanged.

This year, instead of the buying the same ole boring drug store Valentine’s Day cards, get creative by sending out customized Valentines. Incorporating a special photo on the front and a sweet message on the back is a sure way to warm everyone’s heart.

Think about how you felt the last time someone sent you a card that they actually made. You held on to it because it was so thoughtful and special. Give your friends and family that same feeling this year with customized Valentines. From our 2.5 x 2.5 square social cards to our 4 x 6 postcards, the possibilities are endless.

Sharing your happily ever after or the fact that your kids really do love each other just might make someone’s day.

SEE ALSO: How to Use Pinterest for Printspiration

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Learn How to Design an Effective Brochure

Take a look at some of our tips on how to design an effective brochure.

Are you looking for a way to highlight and display products and services about your business easily? Well, printing custom brochures are great for displaying what your business or organization has to offer. So, it’s important to make sure your brochure is a great marketing tool for your business. Below are some tips from selecting the […]

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Are you looking for a way to highlight and display products and services about your business easily? Well, printing custom brochures are great for displaying what your business or organization has to offer. So, it’s important to make sure your brochure is a great marketing tool for your business.

Below are some tips from selecting the right size, content and folding options to make sure it’s a success

Brochure Design

The design of a brochure has the ability to attract new customers and is ultimately the most important part of the brochure. Having a poorly designed brochure can actually turn off the readers and can make your business and brand look unprofessional. It’s important to keep with the basics; content and design must be clear and simple.

Make sure that the images and content used for the brochure are easy to read and most importantly, easy to understand. If including colorful statistics and graphics, make sure they have a purpose and the consumers can easily understand the message you are trying to convey. A confused consumer often times results in a lost customer.

SEE ALSO: Useful Tips on Why Print Continues to Be Effective

Front Cover

The cover obviously is an important aspect of the brochure. Similar to a thesis statement or an elevator pitch, your goal is to grab the customer’s attention and have he or she want more. Without a well designed cover, it may be overlooked. The cover should create an emotional connection ranging from curiosity to excitement! A creative cover often leads the consumers to read more.

The Content

Now that you have grab your customer’s attention, it is time to create the content. You’ll want to present your offers and message in detail. The content is important as it can bring awareness, drive sales and encourage repeat customers. Once the content has been determined, you’ll get a better understanding of how to arrange it throughout the brochure by importance. Keep it clear and concise, and keep clear of adding unneeded information. To-the-point and short descriptions are easier to read. Often times, this can lead people to reading the entire brochure. Make sure the use of colors are appropriate and match your brand.

Folding Options

Selecting a the folding options can be overwhelming. So, a popular choice is the basic trifold as they are great for showcasing a business brand, product or services efficiently. Depending on the design and use, there are other options available, including roll fold, half fold and more. You can always contact one of customer service representatives with questions.

At Printsocial, we offer a variety of folding options to meet your printing needs. Please look over our brochure folding image to determine which folding option is best for you and your business.

Selecting Paper Stock

Brochures have a tendency to have a longer shelf life than other print materials, so selecting the right paper stock is important. Sometimes this process is overlooked. Choosing the thickness and coating plays an important role in the design. For example, choosing glossy paper can give it an appealing look, and having a thicker stock may make it look more professional than a thinner stock.

With our brochures, we offer 100LB, 70LB and 80LB paper stock along with printing options including satin, aqueous, glossy and even uncoated. Depending on the market and your message, paper can play a pivotal role in the overall design.

As you can see,  there are a lot of variables and options that can impact the success of a brochure. When designed properly, it can be an effective marketing tool.
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Share Your Day With Beautiful Custom Wedding Invitations

At Printsocial, we offer a variety of wedding invitation printing options. Take a look on how to create a beautiful invitation for your special day.

For a lot of people, the wedding day is considered one of the most important days of their lives. A wedding invitation needs to display the importance of this special day! An invitation should be able to display brief information about the new couple and what guests can expect during the wedding, such as theme […]

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For a lot of people, the wedding day is considered one of the most important days of their lives. A wedding invitation needs to display the importance of this special day! An invitation should be able to display brief information about the new couple and what guests can expect during the wedding, such as theme and colors.

Below we have some suggestions to make sure your invitation design is perfect for your special day.

Describe the Style of Wedding

When designing a wedding invitation, this is a great opportunity to offer a “glimpse” of the wedding style or theme to your guests. Additionally, the invitation will include all the important information such as the guest’s name, time and date of event and venue. This opportunity allows your guests to get an idea of what the day will be and dress appropriately. Similar to the wedding day, you want your invitation to be perfect and fit your style.

Selecting the Colors

When planning a wedding, a few colors are chosen during the set-up. These colors often carry through the design process of the wedding invitations, programs, meal menus, bridesmaid dresses, groomsmen attire, and even the decorations of the ceremony. Keep in mind, it may be difficult to select colors, and it’s important to select colors that are appealing. Suggestions include a light paper stock (natural paper) with a classic dark font, rustic and beautiful kraft paper or an elegant stock such as pearl metallic.

Sizes and Printing Options

This is great opportunity for couples to show their creativity. At Printsocial, we offer a variety of printing options including glossy coated, gloss laminated, silk laminated, velvet laminated and even our 32PT thick ModCard in a large selection of sizes.

Make Sure it’s Legible

It can be easy to select fonts that are different than standard fonts for the invitation. You don’t want to create a beautiful design that guests are unable to read and understand. You’ll want to select fonts that are easy to read such as Serif Fonts and others including Ever After, Birmingham, Archistico and others. Our graphic designer can help select the appropriate font for your design.

Look it Over

Before sending off to print, make sure you take time to review the invitation. It can be helpful to have others look over it as well. The last thing you want is a wrong venue address, a spelling mistake or other mistakes that may be embarrassing.

Once you have returned from the honeymoon, it’s time to think about writing your thank-you cards. Our premium postcards make great thank-you cards. It can be difficult to get started on this task, for good reason.  It’s time consuming, so below we listed some helpful tips.

Don’t Procrastinate

Yes, we have all heard that the etiquette allows a full year for you to send them out in the mail, but don’t stick to that. Make some time as they serve as an expression of gratitude, and additionally they confirm you received the gift. Think about who you’ll need to send the thank-you cards to first. Everyone has a family member or friend that can get a little anxious about whether their wedding gift was received. So, work on those notes first. Make a goal for yourself. Determine how many you would like to complete and work towards that number. Check out The Knot blog 10 Wedding Invitation Etiquette Questions Answered for additional important information.

Ask for Help

As we mentioned above, sending out thank-you notes can be overwhelming. Enlist your husband! He can help by writing a few of them as well. Even if you may have better hand-writing, receiving help can do wonders. If writing isn’t his thing, he can still help by placing stamps on the envelopes and even organize your list as you go. By both of you working on them, you may even have some fun!

SEE ALSO:  Design Tips for Save-the-Date Cards
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How to Enhance Your Print Products with Spot UV

Enhance your custom business card by including spot UV. Highlight a logo, image or pattern.

Are you looking for a way to enhance your next set of custom business cards or other print materials to the next level? Do you want your business to stand out from the crowd? Well, it can be done by adding  Spot UV (also referred to as Spot Gloss and Spot Varnish) into your next […]

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Are you looking for a way to enhance your next set of custom business cards or other print materials to the next level? Do you want your business to stand out from the crowd? Well, it can be done by adding  Spot UV (also referred to as Spot Gloss and Spot Varnish) into your next print design.

Adding Spot UV can ultimately change the look of your business cards and other print materials, including presentation folders, postcards, hang tags and more.

What’s Spot UV?

It’s a shiny layer that is added to either the whole card design or certain areas. Following the printing, we apply a clear, Glossy UV coating to the areas selected to receive the Spot UV finish. Some of these areas can be a photo, logo or even blind patterns. Below are few examples of our printed products with Spot UV into the design.

Show off what you have to offer! Presentation folders are great for organizing important information and they are easy to hand out. Add spot UV to the outside or to the pockets of the folder.

Including spot UV on a pattern, logo or text really enhance the design. This is a spot UV postcard used as an a save-the-date.

Enhance your custom printed hang tags by including spot UV into the design.

Not sure how to incorporate Spot UV into your print design? No problem! One of our customer service representatives will be happy to help.

Please complete the form to receive a free sample packet featuring a variety of card stocks and finishes, including Spot UV.

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Helpful Tips on How to Design a Successful Yard Sign

Are you a business that is looking for a way to spread the word about a service, promotion or product? Designing a custom yard signs can do the trick.

Are you a business that is looking for a way to spread the word about a service, promotion or product? If so, you may want to look into them as they can be great for advertising. There are a number of strategies to utilize when designing a great yard sign. They’re extremely functional, as you […]

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Are you a business that is looking for a way to spread the word about a service, promotion or product? If so, you may want to look into them as they can be great for advertising. There are a number of strategies to utilize when designing a great yard sign.

They’re extremely functional, as you can use them as realtor signs, political signs, garage sale signs, birth announcements, and more.

The opportunities are endless. We offer two types of signs, either 4mm coroplast or a thicker 10mm coroplast. Both are printed in full color, double or single sided. Below are a few tips to keep in mind when creating a design for your yard sign.

The Message

Keep the message short and to the point. You’ll want passerby’s to easily read your signs. If  the message is long, there’s a great chance the drivers will be unable to read the entire message. A general rule is to keep the message down to two lines if possible. If you are unable to convey a message in five words, it’s best to select a different layout or message.

Include a Call-to-Action

You’ll want potential customers and prospects to take action by reading the custom signs. This can be done by including an effective call-to-action or CTA. Tell the customer specifically what you want them to do once they finished reading the content of the sign. As an example, you may want the driver to call to receive additional information or have them visit a website for further information about a product or service.

Font Size

In the creative process, make sure it’s readable. This can be overlooked easily when creating a custom yard sign. If a car is traveling at 35 MPH, a 9” high letter is often too small to read. Rule of thumb: If you think the lettering is too big, it’s probably perfect!  Use simple fonts such as Helvetica and make them bold so they can stand out.

In the design process, character spacing is important. Stay away from adding a lot of colors because they can clash with each other.  Choosing dark lettering on a light background is normally a good match.

Our coroplast signs are weather proof, water proof and resistant to most chemicals and stains. If you have questions or concerns about creating a custom yard sign, feel free to contact us here.
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Learn How to Design an Effective Business Card

Selecting a business card can be challenging. Having a business card can be looked as an extension of you and your business. With that in mind, there are some decisions to make then creating an effective business card.

Selecting an affordable business card can be challenging. Having one can be looked as an extension of you and your business. With that in mind, there are some decisions to make when creating one. Often times, these small, yet simple marketing tools can help create a great first impression on clients and potential customers. The appearance […]

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Selecting an affordable business card can be challenging. Having one can be looked as an extension of you and your business. With that in mind, there are some decisions to make when creating one. Often times, these small, yet simple marketing tools can help create a great first impression on clients and potential customers.

The appearance can enhance the credibility of your brand and business while creating an image of professionalism.

Often times, a poorly designed business card can hurt business opportunities and ultimately reflect badly on your business brand. Before the design goes to print, make sure you look over everything closely. Having another set of eyes can help, so ask close friends or co-workers about the design.

SEE ALSO: Why College Grads Need Business Cards

What to Include in Your Business Card Design

Names:

The names on the business card should naturally be the most obvious feature. The names often include the organization, or business, the individual, along with a job title. The placement and size of the names should involve careful consideration to gain the maximum effect. For example, do you want the name of the business to be the most prominent name, or should the focus go to towards the employee?

Address:

If your business has a mailing address or a physical location, then it should be included on the business card. You may even want to include a map located on the back of the card to give it a unique look and it can help customers find your business easier. If the business is based online only, then there is no need to include an address on the business card.

Phone Numbers:

The most direct line should be listed first if an employee has multiple phone numbers. Additionally, if using multiple numbers, it’s recommended to have them separated with characters such as a period or hyphen to keep them legible. Try to make sure it’s consistent with the design you select and check to make sure the information is accurate.

SEE ALSO: InkTank: Creative Uses for Business Cards

Business Website and Email Address:

A vital component of your business is its web presence. You want potential customers to be able to contact you and learn about your business online. Including the website is essential for an online business, and it’s also great for a brick-and-mortar company too. Having an email address displayed on your business card is crucial for a modern card. It’s ok to include social media links, as it’s another way for a business to connect with its customers.

Description of Services or Business Tagline:

An accurate description or a tagline of your company can communicate useful and helpful information for the customers. You can also list a few of the services and products offered.

QR Codes:

Adding this interactive feature to your business card will allow clients to easily scan it with their smart phone and promptly be directed to your website or a designated landing page.Below we are going to look at some crucial parts of a business card that makes them an effective marketing tool.

Business Card Designs

Business Logo:

If you have a logo, make sure you include it when designing the business card. It can help establish businesses identity (brand identity)and provide customers with an image to relate with.

Product Images:

If your business includes selling several products or even one product, you can include a few of the businesses best-selling items and include them on your business card.

Color Options:

Although including bright colors may make your business card stand out, it’s not always the best route to take with the design. Selecting complimentary colors that are engaging can add to the professional appearance. Of course, it should be consistent with your business logo, and branding of the company.

Readability and Decorative Elements:

Selecting the right font can be challenging. When choosing the style and size of the font, you’ll need to make sure it’s legible once printed. This includes decorative elements and color choice for your card including lines and boxes that can be used to separate information. Also, this can include printing features including Spot UV, Inline foil and Stamped Foil. All features that can enhance your business card design.Incorporating great information with an effective design can boost your networking prospects and build credibility for your business.Incorporating great information with an effective design can boost your networking prospects and build credibility for your business.
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Create Exciting and Beautiful Print Products with Spot UV

When selecting spot UV, you get a business card that is sure to appeal to the eye as well as the touch!

An easy way to truly show off a design can be done by including Spot UV. Including Spot UV on your business card and other printed materials is an excellent way to enhance the design and impress potential customers. Often times, Spot UV is used to highlight a business name, contact information, logo and custom […]

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An easy way to truly show off a design can be done by including Spot UV. Including Spot UV on your business card and other printed materials is an excellent way to enhance the design and impress potential customers. Often times, Spot UV is used to highlight a business name, contact information, logo and custom patterns and shapes.

With Spot UV, the piece receives a UV coating in exact areas and does’t get any AQ coating in any of the other places. It can be referred to as Spot Varnish. Once we print the product, we apply a clear, Glossy UV coating to select areas of the card such as logos, photos or even as a blind pattern to create highlights, contrast and dimension.

SEE ALSO: Just Arrived – New Velvet Laminated Cards with Spot UV

When you combine an uncoated business card with the glossy look and feel of Spot UV, you get a business card that is sure to appeal to the eye as well as the touch! Below are some examples of some printed products with Spot UV. You can see how the Spot UV really enhances the products.A great way to enhance your business card can be done by adding spot UV.

  • Silk Laminated Business Card with Spot UV

Wedding invitations are really special. Make it more memorable by adding spot UV. With this invitation, spot UV was used on the branches and the lanterns. Do you see how they become more noticeable?

  • Custom Printed Wedding Invitation with Spot UV on Both Sides

Including spot UV on a pattern, logo or text really enhance the design. This is a spot UV postcard used as an a save-the-date.

  • Spot UV Postcard

Show off what you have to offer! Presentation folders are great for organizing important information and they are easy to hand out. Add spot UV to the outside or to the pockets of the folder.

  • Presentation Folder with Spot UV

At Printsocial, we offer a variety of printed products with Spot UV available. Some of the products include:

  • Business Cards
  • Postcards
  • Bookmarks
  • Every Door Direct Mail Postcards
  • Greeting Cards
  • Rack Cards
  • Hang Tags
  • Invitations and Announcements

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How to Select the Right Paper Stock for Your Print Product

The paper stock used for your print project is a key detail. It should help your project perform well and send the right message.

The paper stock used for your print project is a key detail. It should help your project perform well and send the right message. Therefore, the type of paper you use is an important decision that needs careful consideration. You can choose from a wide variety of paper stock types for your business cards, posters, […]

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The paper stock used for your print project is a key detail. It should help your project perform well and send the right message. Therefore, the type of paper you use is an important decision that needs careful consideration. You can choose from a wide variety of paper stock types for your business cards, posters, affordable postcards, flyers and more.

Before making any decisions about the characteristics you want for the paper, consider both the message and function of the print project. Think about whether the finished product will be handled frequently or put on display, such as an event poster. If it needs to withstand wear and tear or long-term usage, the paper’s durability is an important factor to consider. Coated paper is more resistant to dirt, moisture and wear. Determine whether the project should look more straightforward or artistic. This could make a difference in what you choose for the color or texture of the paper stock.

Coated paper is often used for projects involving art or photographs. The paper has a type of coating that prevents the paper fibers from absorbing the ink. This allows the ink to stay at the top of the paper and gives the paper a smooth and glossy texture. The smoothness can range from matte to gloss. Semi-matte and gloss are the best for images.

Postcard Printing Options

Coated paper is often used for projects involving art or photographs. The paper has a type of coating that prevents the paper fibers from absorbing the ink. This allows the ink to stay at the top of the paper and gives the paper a smooth and glossy texture.

  • Glossy Coated UV Postcard

A benefit of selecting a postcard with Glossy UV coating is that it can help protect and increase the longevity of the postcard. Additionally, the glossy UV can enhance the overall design.

Uncoated paper offers more texture than coated, but is usually better for projects that involve mostly text. More light reflects on coated paper, which can cause difficulty when trying to read text. Additionally, uncoated card stock allows the ink to absorb into the paper, which can result in slightly dull colors. The advantage is that you can easily write with a pen or pencil without fear of smudging. Such paper stock are generally used for appointment cards, real estate brochures, menus and others.

Uncoated card stock will allow the ink to absorb into the paper resulting in slightly duller colors. The advantage is that you can easily write with a pen or pencil without fear of smudging.

  • Uncoated Business Cards

Uncoated paper allows the ink to take in the paper, which can possibly result in somewhat duller colors. This paper allows you to easily write on them with pen or pencil without smudging. Uncoated business cards are a great selection if using them as appointment cards.

This lightweight card is perfect for anyone trying to achieve a traditional looking business card. The linen paper is nicely textured, yet still allows for writing and adds a touch of class!

  • 100LB Uncoated Linen Cover Stock

If you look closely to the logo, you can see the cross hatch design, which gives this paper a somewhat textured feel and look to it. Linen business cards are lightweight, that’s perfect for anyone trying to achieve a traditional looking business card.

The thickness and weight of your paper stock will affect its durability. Generally, heavier paper will be thicker, and the thinner paper will be lighter. If sent out in the mail, such as an Every Door Direct Mail® postcard, keep in mind, they will be picked up, rifled through, and moved around, so a thicker paper would be a good option.

Your choice of paper stock will make a notable difference in how your project looks and feels. At Printsocial, we offer a free sample packet which includes a variety of paper stocks and finish.  If you carefully consider each characteristic of the paper and what will work best for your project, the paper you choose will greatly improve the quality of your finished product.

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