Design


Graphic design is an ever-evolving beast. To stay updated on the latest trends, tips, resources and news, our in-house graphic designers will share the tricks of the trade on our blog. Make sure to also check out InkTank, our new blog series that highlights unique and creative uses for print products.

How to Use Pinterest for Printspiration

From sports to wedding ideas, Pinterest is the go-to for the latest trends and creative ideas. Dubbed “the world’s catalogue of ideas” on its website, Pinterest has been in business since 2010. Whether you’re designing your wedding invitation or choosing the stock for your baby shower cards, Pinterest offers a plethora of inspiration. Color Trends […]

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From sports to wedding ideas, Pinterest is the go-to for the latest trends and creative ideas. Dubbed “the world’s catalogue of ideas” on its website, Pinterest has been in business since 2010.

Whether you’re designing your wedding invitation or choosing the stock for your baby shower cards, Pinterest offers a plethora of inspiration.

Color Trends and Design

Announced earlier this year on Pantone’s website, the 2017 Color of the Year is Greenery (Pantone 15-0343). A “fresh and zesty yellow-green shade,” the color is viewed as nature’s neutral and a symbol of new beginnings.

Simple greenery weddings and illustrated green leaves are an anticipated wedding trend for this spring and summer. You can expect designs incorporating tropical foliage, rustic wreaths, romantic garland, and a mixture of succulents.

Floral is also expected to be highly welcomed in 2017, especially for outdoor, boho and vintage themed weddings.

Luxurious metallic touches are expected to make a comeback this year. Inline or stamped foil for borders and flourishes are the perfect way to incorporate this trend. Printsocial offers nine inline foil options and numerous metallic stamped foil options for your printing needs.

Themes and Color Palettes

With so many wedding color palettes and themes out there, it can become a challenge to select the perfect one to set the mood. With the help of Janie Kliever’s article, “100 Brilliant Color Combinations and How to Apply Them to Your Designs,” I found 5 color combinations for popular wedding themes.

Nature

Using warm, grayish undertones makes the cooler greens contrast nicely for a nature themed wedding. This invitation was inspired by #4 “Crisp& Dramatic” artwork on Kliever’s page.

Nature color examples for print.

Garden

The berry and yellow-green shades contrast nicely with the neutral shades of gray, making for a lovely spring color palette. This invitation was inspired by #15 “Birds & Berries” artwork on Kliever’s page.

Examples of garden colors for your next print project.

Tropical

Using warm and cool colors in both bright and subdued shades, this color palette is perfect for a tropical destination wedding. This invitation was inspired by #12 “Surf & Turf” artwork on Kliever’s page.

Tropical color examples fro your next print project.

Rustic

This palette of neutrals creates a shabby chic and rustic feel. This invitation was inspired by #80 “Shabby Chic Neutrals” artwork on Kliever’s page.

Example of rustic colors for your next print project.

Vintage

The neutral brown and warm gray combined with the rose and honeysuckle create a charming vintage theme. This invitation was inspired by #68 “Vintage Charm” artwork on Kliever’s page. 

Vintage Color Palette from Pinterest

Interested in learning more about our variety of invitations and announcements? Click here.

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InkTank: Creative Uses for Business Cards

InkTank is a blog series that highlights unique and creative uses for print products. We encourage readers to th”ink” outside the box when it comes to your next print project. The following post shines the spotlight on business cards and shows how our clients are using the traditional product in modern and unique ways. The […]

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InkTank is a blog series that highlights unique and creative uses for print products. We encourage readers to th”ink” outside the box when it comes to your next print project. The following post shines the spotlight on business cards and shows how our clients are using the traditional product in modern and unique ways.

The 3.5 x 2 card, commonly know as “the business card,” has a lot more uses than just a handout of contact information. We have seen many people take that small piece of paper and use it for some very creative things. These small cards are perfect for getting information into the hands of potential customers. Here are a few uses of “the business card” that you may find helpful with your business.

Social Media Promotions

Have a blog or a social media page you want to share with the world? You can easily create a card that is specifically geared towards getting people to your site. Keeping it simple will make the card more intriguing.

Creative uses for Business Cards

Advertising & Coupons

Dress Direct chose to create cards to let people on the streets know that they have opened their doors, while Hawthorn 64 created a card to advertise a big sale they were having on some of their clothing.

Frequent Shopper Punch Cards

Everyone likes getting free stuff! Why not reward your loyal customers with a little something extra once in while? Punch cards are a great way to do this. Whether you actually punch them with a special hole punch or use a stamp, these cards are a great way to keep people coming back.

Frequent Shopper Cards

You can select from a variety of printing options to make your card unique.

SEE ALSO: What is Bleed & Why do Print Files Require It?

Check back each month for new and creative ways to use print products. And most importantly… don’t be afraid to th“ink” outside the box!

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Share the Love with Custom Valentines

Custom Printed Valentine's

Valentine’s Day is right around the corner. The standard candy, gifts, flowers and cards are sure to be exchanged. This year, instead of the buying the same ole boring drug store Valentine’s Day cards, get creative by sending out customized Valentines. Incorporating a special photo on the front and a sweet message on the back […]

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Valentine’s Day is right around the corner. The standard candy, gifts, flowers and cards are sure to be exchanged.

This year, instead of the buying the same ole boring drug store Valentine’s Day cards, get creative by sending out customized Valentines. Incorporating a special photo on the front and a sweet message on the back is a sure way to warm everyone’s heart.

Think about how you felt the last time someone sent you a card that they actually made. You held on to it because it was so thoughtful and special. Give your friends and family that same feeling this year with customized Valentines. From our 2.5 x 2.5 square social cards to our 4 x 6 postcards, the possibilities are endless.

Sharing your happily ever after or the fact that your kids really do love each other just might make someone’s day.

SEE ALSO: How to Use Pinterest for Printspiration

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Learn How to Design an Effective Brochure

Take a look at some of our tips on how to design an effective brochure.

Are you looking for a way to highlight and display products and services about your business easily? Well, brochures are great for displaying what your business or organization has to offer. So, it’s important to make sure your brochure is a great marketing tool for your business. Below are some tips from selecting the right size, […]

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Are you looking for a way to highlight and display products and services about your business easily? Well, brochures are great for displaying what your business or organization has to offer. So, it’s important to make sure your brochure is a great marketing tool for your business.

Below are some tips from selecting the right size, content and folding options to make sure it’s a success

Brochure Design

The design of a brochure has the ability to attract new customers and is ultimately the most important part of the brochure. Having a poorly designed brochure can actually turn off the readers and can make your business and brand look unprofessional. It’s important to keep with the basics; content and design must be clear and simple.

Make sure that the images and content used for the brochure are easy to read and most importantly, easy to understand. If including colorful statistics and graphics, make sure they have a purpose and the consumers can easily understand the message you are trying to convey. A confused consumer often times results in a lost customer.

SEE ALSO: Useful Tips on Why Print Continues to Be Effective

Front Cover

The cover obviously is an important aspect of the brochure. Similar to a thesis statement or an elevator pitch, your goal is to grab the customer’s attention and have he or she want more. Without a well designed cover, it may be overlooked. The cover should create an emotional connection ranging from curiosity to excitement! A creative cover often leads the consumers to read more.

The Content

Now that you have grab your customer’s attention, it is time to create the content. You’ll want to present your offers and message in detail. The content is important as it can bring awareness, drive sales and encourage repeat customers. Once the content has been determined, you’ll get a better understanding of how to arrange it throughout the brochure by importance. Keep it clear and concise, and keep clear of adding unneeded information. To-the-point and short descriptions are easier to read. Often times, this can lead people to reading the entire brochure. Make sure the use of colors are appropriate and match your brand.

Folding Options

Selecting a the folding options can be overwhelming. So, a popular choice is the basic trifold as they are great for showcasing a business brand, product or services efficiently. Depending on the design and use, there are other options available, including roll fold, half fold and more. You can always contact one of customer service representatives with questions.

At Printsocial, we offer a variety of folding options to meet your printing needs. Please look over our brochure folding image to determine which folding option is best for you and your business.

Selecting Paper Stock

Brochures have a tendency to have a longer shelf life than other print materials, so selecting the right paper stock is important. Sometimes this process is overlooked. Choosing the thickness and coating plays an important role in the design. For example, choosing glossy paper can give it an appealing look, and having a thicker stock may make it look more professional than a thinner stock.

With our brochures, we offer 100LB, 70LB and 80LB paper stock along with printing options including satin, aqueous, glossy and even uncoated. Depending on the market and your message, paper can play a pivotal role in the overall design.

As you can see,  there are a lot of variables and options that can impact the success of a brochure. When designed properly, it can be an effective marketing tool.
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Helpful Tips on Print Marketing and the Use of Colors

When designing your next business card, flyer, postcard or other product, it's important to understand the meaning of colors.

In order to be successful in marketing and branding, you must intimately know your audience. Sometimes, businesses are focused solely on reaching a targeted audience or capturing small niches of the market. However, principles of visual design and color theory are applicable to every brand, regardless of their business. Humans are deeply and intuitively responsive to […]

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In order to be successful in marketing and branding, you must intimately know your audience. Sometimes, businesses are focused solely on reaching a targeted audience or capturing small niches of the market. However, principles of visual design and color theory are applicable to every brand, regardless of their business.

Humans are deeply and intuitively responsive to use of color, and this insight is incredibly useful for building a memorable and effective brand image. When creating business cards, postcards, wedding invitations, flyers and other print materials, it’s important to understand the meaning of the colors selected. 

Colors and Shapes

Color can be incredibly influential in our perception, and color theorists and marketing experts have honed their skills to take advantage of this fact. Below we have listed a brief breakdown of common colors and their effect of mood. Depending on the nature of your business, there are different colors that best fit the mood and nature of your company.

Color Examples and Meaning

Gray is seen as a neutral color, signifying balance and calmness. Wikipedia is one of the more popular brands that utilizes this color, signaling the need for users to write unbiased, balanced content in their entries. This is also evident in Apple products, which strive for a positive and calm user experience.

Black signifies elegance, power and mystery. Many high-end fashion brands choose to apply a lot of black for this reason. This is evident in brands such as Chanel, Hermes, and Yves Saint Laurent. Black can also be viewed as authoritative like with The New York Times and CBS logo. Black can be used as a background to make sure other colors stand out. The color black contrasts great with bright colors.

Brown is a natural color, and it is seen as stable, reliable, and approachable due to its earthy quality. Hershey is a great example of effectively utilizing brown to its advantage, the comforting color being both nostalgic and timeless while conveying the company’s strong history. J.P. Morgan, one of the oldest, largest, and well known global financial institutions, also uses the color brown to denote stability and reliability.

 Blue is one of the more popular choices for brand logos, signifying trust, loyalty, strength, and reliability . This color is well received for electronic and digital services such as Dell, AT&T, Facebook, Twitter, and WordPress, as well as product-based companies such as Walmart, Oral-B, Lowe’s, Ford, and Oreo.

Green signifies growth, nature, health, and peace. Companies such as Whole Foods and Tropicana use this color to show that their quality food and drink products are beneficial to one’s health. Meanwhile, television channels such as Animal Planet and hotel chains like the Holiday Inn focus more on the peaceful environment component. Lighter greens tend to feel more optimistic than a serious, subdued shade of green. Additionally, a darker green can be associated with money.

Orange reflects a friendly, cheerful and confident vibe. It is perfect for television channels such as Nickelodeon and Starz, whose goals are to welcome and engage new viewers. It is also a good choice for adventure or vacation company logos. Harley Davidson is a good example for this, as its motto is to “Stop Dreaming. Start Riding,” beckoning  a call to adventure. Orange also offers a high visibility, so it can easily catch the attention or potential customers and can effectively highlight important elements of a print design.

Red is a passionate color, evoking emotions of excitement, youth, and boldness. This high visibility color is popular for children’s toys, such as Nintendo and Lego as well as drawing excitement for news stations such as CNN.  Often times, red can bring text and images to the foreground and can be used as an accent color to stimulate hunger and to allow individuals to make quick decisions, which is ideal for for companies like Target, Dairy Queen, and KFC.

Purple represents creativity, inspiring imagination. Due to its creative nature, it is perfect for television channels like SyFy as well as creative products like the gift cards at Hallmark. Toy companies such as Barbie also opt to use purple to showcase their imaginative brand.

White is clean and pure, and it is often used by healthcare companies in order to connect themselves with this feeling. It also means safety, innocence and can often represent a successful beginning. Companies that incorporate white into their logo include Nationwide, Blue Cross Blue Shield and Carolinas Healthcare System.

Yellow is known for evoking feelings of optimism, clarity and warmth. This color is perfect for brands where customer service is at the forefront of their mission. Yellow can also be associated with food and is commonly used to highlight the most important item in a design. Brands such as McDonald’s, UPS, Sprint, and Ikea utilize various shades of yellow.

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Share Your Day With Beautiful Custom Wedding Invitations

At Printsocial, we offer a variety of wedding invitation printing options. Take a look on how to create a beautiful invitation for your special day.

For a lot of people, the wedding day is considered one of the most important days of their lives. A wedding invitation needs to display the importance of this special day! An invitation should be able to display brief information about the new couple and what guests can expect during the wedding, such as theme […]

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For a lot of people, the wedding day is considered one of the most important days of their lives. A wedding invitation needs to display the importance of this special day! An invitation should be able to display brief information about the new couple and what guests can expect during the wedding, such as theme and colors.

Below we have some suggestions to make sure your invitation design is perfect for your special day.

Describe the Style of Wedding

When designing a wedding invitation, this is a great opportunity to offer a “glimpse” of the wedding style or theme to your guests. Additionally, the invitation will include all the important information such as the guest’s name, time and date of event and venue. This opportunity allows your guests to get an idea of what the day will be and dress appropriately. Similar to the wedding day, you want your invitation to be perfect and fit your style.

Selecting the Colors

When planning a wedding, a few colors are chosen during the set-up. These colors often carry through the design process of the wedding invitations, programs, meal menus, bridesmaid dresses, groomsmen attire, and even the decorations of the ceremony. Keep in mind, it may be difficult to select colors, and it’s important to select colors that are appealing. Suggestions include a light paper stock (natural paper) with a classic dark font, rustic and beautiful kraft paper or an elegant stock such as pearl metallic.

Sizes and Printing Options

This is great opportunity for couples to show their creativity. At Printsocial, we offer a variety of printing options including glossy coated, gloss laminated, silk laminated, velvet laminated and even our 32PT thick ModCard in a large selection of sizes.

Make Sure it’s Legible

It can be easy to select fonts that are different than standard fonts for the invitation. You don’t want to create a beautiful design that guests are unable to read and understand. You’ll want to select fonts that are easy to read such as Serif Fonts and others including Ever After, Birmingham, Archistico and others. Our graphic designer can help select the appropriate font for your design.

Look it Over

Before sending off to print, make sure you take time to review the invitation. It can be helpful to have others look over it as well. The last thing you want is a wrong venue address, a spelling mistake or other mistakes that may be embarrassing.

Once you have returned from the honeymoon, it’s time to think about writing your thank-you cards. Our premium postcards make great thank-you cards. It can be difficult to get started on this task, for good reason.  It’s time consuming, so below we listed some helpful tips.

Don’t Procrastinate

Yes, we have all heard that the etiquette allows a full year for you to send them out in the mail, but don’t stick to that. Make some time as they serve as an expression of gratitude, and additionally they confirm you received the gift. Think about who you’ll need to send the thank-you cards to first. Everyone has a family member or friend that can get a little anxious about whether their wedding gift was received. So, work on those notes first. Make a goal for yourself. Determine how many you would like to complete and work towards that number. Check out The Knot blog 10 Wedding Invitation Etiquette Questions Answered for additional important information.

Ask for Help

As we mentioned above, sending out thank-you notes can be overwhelming. Enlist your husband! He can help by writing a few of them as well. Even if you may have better hand-writing, receiving help can do wonders. If writing isn’t his thing, he can still help by placing stamps on the envelopes and even organize your list as you go. By both of you working on them, you may even have some fun!

SEE ALSO:  Design Tips for Save-the-Date Cards
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How to Enhance Your Print Products with Spot UV

Enhance your custom business card by including spot UV. Highlight a logo, image or pattern.

Are you looking for a way to enhance your next set of custom business cards or other print materials to the next level? Do you want your business to stand out from the crowd? Well, it can be done by adding  Spot UV into your next print design. Adding Spot UV can ultimately change the […]

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Are you looking for a way to enhance your next set of custom business cards or other print materials to the next level? Do you want your business to stand out from the crowd? Well, it can be done by adding  Spot UV into your next print design.

Adding Spot UV can ultimately change the look of your business cards and other print materials, including presentation folders, postcards, hang tags and more.

What’s Spot UV?

It’s a shiny layer that is added to either the whole card design or certain areas. Following the printing, we apply a clear, Glossy UV coating to the areas selected to receive the Spot UV finish. Some of these areas can be a photo, logo or even blind patterns. Below are few examples of our printed products with Spot UV into the design.

Show off what you have to offer! Presentation folders are great for organizing important information and they are easy to hand out. Add spot UV to the outside or to the pockets of the folder.

Including spot UV on a pattern, logo or text really enhance the design. This is a spot UV postcard used as an a save-the-date.

Enhance your custom printed hang tags by including spot UV into the design.

Not sure how to incorporate Spot UV into your print design? No problem! One of our customer service representatives will be happy to help. Click here to complete our online contact form.

Please complete the form to receive a free sample packet featuring a variety of card stocks and finishes, including Spot UV.

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Helpful Tips on How to Design a Successful Yard Sign

Are you a business that is looking for a way to spread the word about a service, promotion or product? Designing a custom yard signs can do the trick.

Are you a business that is looking for a way to spread the word about a service, promotion or product? If so, you may want to look into them as they can be great for advertising. There are a number of strategies to utilize when designing a great yard sign. They’re extremely functional, as you […]

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Are you a business that is looking for a way to spread the word about a service, promotion or product? If so, you may want to look into them as they can be great for advertising. There are a number of strategies to utilize when designing a great yard sign.

They’re extremely functional, as you can use them as realtor signs, political signs, garage sale signs, birth announcements, and more.

The opportunities are endless. We offer two types of signs, either 4mm coroplast or a thicker 10mm coroplast. Both are printed in full color, double or single sided. Below are a few tips to keep in mind when creating a design for your yard sign.

The Message

Keep the message short and to the point. You’ll want passerby’s to easily read your signs. If  the message is long, there’s a great chance the drivers will be unable to read the entire message. A general rule is to keep the message down to two lines if possible. If you are unable to convey a message in five words, it’s best to select a different layout or message.

Include a Call-to-Action

You’ll want potential customers and prospects to take action by reading the custom signs. This can be done by including an effective call-to-action or CTA. Tell the customer specifically what you want them to do once they finished reading the content of the sign. As an example, you may want the driver to call to receive additional information or have them visit a website for further information about a product or service.

Font Size

In the creative process, make sure it’s readable. This can be overlooked easily when creating a custom yard sign. If a car is traveling at 35 MPH, a 9” high letter is often too small to read. Rule of thumb: If you think the lettering is too big, it’s probably perfect!  Use simple fonts such as Helvetica and make them bold so they can stand out.

In the design process, character spacing is important. Stay away from adding a lot of colors because they can clash with each other.  Choosing dark lettering on a light background is normally a good match.

Our coroplast signs are weather proof, water proof and resistant to most chemicals and stains. If you have questions or concerns about creating a custom yard sign, feel free to contact us here.

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Learn How to Design an Effective Business Card

Selecting a business card can be challenging. Having a business card can be looked as an extension of you and your business. With that in mind, there are some decisions to make then creating an effective business card.

Selecting an affordable business card can be challenging. Having one can be looked as an extension of you and your business. With that in mind, there are some decisions to make when creating one. Often times, these small, yet simple marketing tools can help create a great first impression on clients and potential customers. The appearance […]

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Selecting an affordable business card can be challenging. Having one can be looked as an extension of you and your business. With that in mind, there are some decisions to make when creating one. Often times, these small, yet simple marketing tools can help create a great first impression on clients and potential customers.

The appearance can enhance the credibility of your brand and business while creating an image of professionalism.

Often times, a poorly designed business card can hurt business opportunities and ultimately reflect badly on your business brand. Before the design goes to print, make sure you look over everything closely. Having another set of eyes can help, so ask close friends or co-workers about the design.

SEE ALSO: Why College Grads Need Business Cards

What to Include in Your Business Card Design

Names:

The names on the business card should naturally be the most obvious feature. The names often include the organization, or business, the individual, along with a job title. The placement and size of the names should involve careful consideration to gain the maximum effect. For example, do you want the name of the business to be the most prominent name, or should the focus go to towards the employee?

Address:

If your business has a mailing address or a physical location, then it should be included on the business card. You may even want to include a map located on the back of the card to give it a unique look and it can help customers find your business easier. If the business is based online only, then there is no need to include an address on the business card.

Phone Numbers:

The most direct line should be listed first if an employee has multiple phone numbers. Additionally, if using multiple numbers, it’s recommended to have them separated with characters such as a period or hyphen to keep them legible. Try to make sure it’s consistent with the design you select and check to make sure the information is accurate.

SEE ALSO: InkTank: Creative Uses for Business Cards

Business Website and Email Address:

A vital component of your business is its web presence. You want potential customers to be able to contact you and learn about your business online. Including the website is essential for an online business, and it’s also great for a brick-and-mortar company too. Having an email address displayed on your business card is crucial for a modern card. It’s ok to include social media links, as it’s another way for a business to connect with its customers.

Description of Services or Business Tagline:

An accurate description or a tagline of your company can communicate useful and helpful information for the customers. You can also list a few of the services and products offered.

QR Codes:

Adding this interactive feature to your business card will allow clients to easily scan it with their smart phone and promptly be directed to your website or a designated landing page.Below we are going to look at some crucial parts of a business card that makes them an effective marketing tool.

Business Card Designs

Business Logo:

If you have a logo, make sure you include it when designing the business card. It can help establish businesses identity (brand identity)and provide customers with an image to relate with.

Product Images:

If your business includes selling several products or even one product, you can include a few of the businesses best-selling items and include them on your business card.

Color Options:

Although including bright colors may make your business card stand out, it’s not always the best route to take with the design. Selecting complimentary colors that are engaging can add to the professional appearance. Of course, it should be consistent with your business logo, and branding of the company.

Readability and Decorative Elements:

Selecting the right font can be challenging. When choosing the style and size of the font, you’ll need to make sure it’s legible once printed. This includes decorative elements and color choice for your card including lines and boxes that can be used to separate information. Also, this can include printing features including Spot UV, Inline foil and Stamped Foil. All features that can enhance your business card design.Incorporating great information with an effective design can boost your networking prospects and build credibility for your business.Incorporating great information with an effective design can boost your networking prospects and build credibility for your business.
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Create Exciting and Beautiful Print Products with Spot UV

When selecting spot UV, you get a business card that is sure to appeal to the eye as well as the touch!

An easy way to truly show off a design can be done by including Spot UV. Including Spot UV on your business card and other printed materials is an excellent way to enhance the design and impress potential customers. Often times, Spot UV is used to highlight a business name, contact information, logo and custom […]

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An easy way to truly show off a design can be done by including Spot UV. Including Spot UV on your business card and other printed materials is an excellent way to enhance the design and impress potential customers. Often times, Spot UV is used to highlight a business name, contact information, logo and custom patterns and shapes.

With Spot UV, the piece receives a UV coating in exact areas and does’t get any AQ coating in any of the other places. It can be referred to as Spot Varnish. Once we print the product, we apply a clear, Glossy UV coating to select areas of the card such as logos, photos or even as a blind pattern to create highlights, contrast and dimension.

SEE ALSO: Just Arrived – New Velvet Laminated Cards with Spot UV

When you combine an uncoated business card with the glossy look and feel of Spot UV, you get a business card that is sure to appeal to the eye as well as the touch! Below are some examples of some printed products with Spot UV. You can see how the Spot UV really enhances the products.A great way to enhance your business card can be done by adding spot UV.

  • Silk Laminated Business Card with Spot UV

Wedding invitations are really special. Make it more memorable by adding spot UV. With this invitation, spot UV was used on the branches and the lanterns. Do you see how they become more noticeable?

  • Custom Printed Wedding Invitation with Spot UV on Both Sides

Including spot UV on a pattern, logo or text really enhance the design. This is a spot UV postcard used as an a save-the-date.

  • Spot UV Postcard

Show off what you have to offer! Presentation folders are great for organizing important information and they are easy to hand out. Add spot UV to the outside or to the pockets of the folder.

  • Presentation Folder with Spot UV

At Printsocial, we offer a variety of printed products with Spot UV available. Some of the products include:

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