EDDM® Postcards


EDDM® or Every Door Direct Mail®, is the perfect way to capture a targeted audience of potential customers by selecting USPS® mailing routes or zip code(s). On our blog, we discuss the benefits of EDDM® and how it can cultivate and grow your business and brand awareness.

4 Key Marketing Tools for Every New Business Owner

Starting a new business can be a daunting task. Here are five orint products to help announce your new business.

Starting a new business can be a daunting task. As a new owner, you’re wearing many hats to ensure your entrepreneurial dream gets off to a good start. That’s why it’s important to have the right marketing tools to help successfully launch your business.  Here are five great ones to get you started. Business Cards […]

View Full Article +

Starting a new business can be a daunting task. As a new owner, you’re wearing many hats to ensure your entrepreneurial dream gets off to a good start. That’s why it’s important to have the right marketing tools to help successfully launch your business. 

Show customers your business is open with a custom printed store-front banner.

Here are five great ones to get you started.

Business Cards

In countries such as Japan, business cards are viewed as a formal exchange of information. In this culture, business cards are seen as the figurative and literal face of the businessperson. It contains not only crucial information that represents a person, but it demands the respect of the recipient to “treat the card itself with the utmost respect as if it were a physical extension of that person.”

This cultural belief is one that every businessperson should follow, as business cards as essentially a miniature canvas showcasing your career identity. Whether you’re networking at a social event or sitting down for a formal business dinner, it’s important to make sure you’re prepared; you never know who could be your next customer.

EDDM®

Did you know that a 2015 USPS® Household study found that 81% of recipients scan or read their mail on a daily basis? Are you one of the 81%? Given the high viewing rate, this saturation mailing tool is a great way to get a business’s name out there.

Not familiar with Every Door Direct Mail®? Also known as EDDM®, it is a marketing channel in which companies send postcards out to target specific neighborhoods and zip codes. As a new business, your job is to increase brand awareness. This oversized postcard is ideal for placing your company’s logo and contact information. Everyone loves sales and coupons, so those are also excellent to place on your postcard. 😍

Banners

There’s a sense of pride and excitement when you first hang up your brand new banner outside your storefront. Banners are a lively and colorful way to show you’re the new kid in town. They’re also a quick and easy way to announce your business and a personal message.

Show off your new business with a Now Open custom banner.

Flags

If your business is constantly on the move, these durable flags are a great marketing tool to have. Compact and easy to set up, these pieces of movable media can give a powerful punch to any booth or pop up shop.

Hang Tags

Hang Tags are a great branding tool for products of all sizes. For jewelry items, such as earrings, you can simply punch them through the hang tags for instant brand packaging. For other items, such as clothing, candles, pottery, and other objects, they’re great to use for branding and price tags. We had a fun time thinking of creative ways to use hang tags in this InkTank blog.

Close

How to Market a Business or Cause with Postcards

At Printsocial, we print a variety of postcards to fit your needs. Postcards can be used to promote a business, product or service. The possibilities are endless.

Marketing with postcards remains one of the most effective and cost efficient ways to reach potential customers and grow your business. It is a reliable and easy way to increase sales, advertise special promotions, and keep in touch with clients. Here are five timeless marketing ideas you can use to promote your business, services, and […]

View Full Article +

Marketing with postcards remains one of the most effective and cost efficient ways to reach potential customers and grow your business. It is a reliable and easy way to increase sales, advertise special promotions, and keep in touch with clients. Here are five timeless marketing ideas you can use to promote your business, services, and products using business postcards.

Limited Time Sales Promotions

Limited time only offers create a sense of urgency to bring in customers to make a purchase within a certain period of time. Pick a service or product to offer at a one time only, discounted price. For your postcard promotion, choose a different area each week to advertise the same promotion to as many customers as possible. You will be attracting an onslaught of customers in no time at all with your urgent promotion. If looking to advertise to an entire neighborhood or by zip code, you may want to look into our new product full service EDDM® through the USPS®. Watch our video tutorial to learn more about this service.

Customer Rewards

Having loyal customers is the driving force in any business. One way to maintain your customer’s happiness and to keep them coming back can be done by offering a customer loyalty sale. Use them to promote a one day only customer appreciation discount sale. Tell customers they must bring the postcard with them to redeem special offers so you can easily track the response rate. This marketing plan is a great way to keep active customers happy and to transform inactive customers into happy, loyal ones. The possibilities are endless.

Refer a Friend

Start a postcard marketing campaign that encourages current customers to refer friends and family to your business. Offer customers a special discount or giveaway item for each new customer they refer. To go one step further, you could offer both the returning customer and the referred friend a special offer. This will help you to expand your customer base and increase sales.

Business Event Promotions

Premium postcards are a great way to advertise a business event. They can act as miniature custom flyers that provide customers with the necessary details of the event and reasons why it would be in their best interest to attend. Inform your current and potential customers, increase attendance, and grow your company.

SEE ALSO: Effective Ways to Promote Your Business with Postcards

Holiday Greetings and Special Events

Special events, such as holidays and birthdays, provide a great reason to use postcard marketing. You can offer customers special discounts on your service or product specifically for a holiday. You can also offer a discount or sample product for birthdays, anniversaries, or other special events. This will make your current customers feel happy and cared for and it will draw in business for you.

SEE ALSO: How to Use Pinterest for Printspiration

Not sure which product is best for you?  Request a free sample packet. You’ll get a chance to see and feel the quality of the cards and printing options. Allow your project come to life!

Close

What is Full Service EDDM®? Learn More About This New Service

Learn how full service EDDM can help grow your business by reaching potential customers.

Recently at Printsocial, we have launched the USPS’s® Full Service EDDM®. You have the option to select Print Only or Full Service EDDM®. By choosing full service EDDM®, you now can send premium quality postcards from your computer to customer’s mailboxes as little as 25¢ per home. This includes postage! It’s easy to put your […]

View Full Article +

Recently at Printsocial, we have launched the USPS’s® Full Service EDDM®. You have the option to select Print Only or Full Service EDDM®. By choosing full service EDDM®, you now can send premium quality postcards from your computer to customer’s mailboxes as little as 25¢ per home. This includes postage! It’s easy to put your local business in front of people who matter the most.

With full service EDDM®, there is no mailing list, no paperwork, no sorting or mailing, no USPS® account needed, and no mail permit required. Additionally, there’s no need to deliver those heavy boxes of postcards to the post office. At Printsocial, we handle everything: print, processing and delivery to the post office. To learn more, make sure you watch our video tutorial.

 

What does it include?

  • Route selection and on-site mapping tool.
  • USPS®processing.
  • USPS® paperwork.
  • Postcard bundling.
  • Facing slip insertion and preparation.
  • Packaging and delivering to the Post Office.

Advantages and Cost Savings:

  1. No shipping charges – You can save $20 – $90 or more per postcard order.
  2. No sales tax – You can save $20 or more per postcard order.
  3. Full Service postage is only 16¢ compared to 17.6¢ — That’s a saving up to $80 per EDDM® order

We still offer Print Only EDDM®. Below we break down what’s included in Print Only EDDM®.

Print Only from Printsocial

  • We print the EDDM® postcards and ship them to you.
  • You’ll need to create an account here and choose your mailing routes.
  • Fill out all USPS® paperwork and pay for the postage.
  • You’ll prepare the route bundles with the facing slips provided.
  • You deliver your postcards to the post office.

Get Started

The process is simple. All you’ll need to do is upload your files, review your orders and complete the checkout. That’s all you’ll need to do. We handle everything else: print, process and delivery to USPS®. If you need help with your files, we’ll be happy to help. You can contact us by competing our form or click the chat icon to get started.

Get started today and place your local business in front of people who matter the most.

SEE ALSO: Useful Tips on Why Print Continues to be Effective
Shop EDDM Postcards

Close

Useful Marketing Tips for an EDDM® Postcard Campaign

Often referred to as Every Door Direct Mail®, EDDM® is service provided by the USPS®. These postcards provides an exceptional marketing tool for any size business: small, medium or large. Whether a business wants to reach new customers in a business setting or residential area, implementing a postcard campaign can create a lot of leads. […]

View Full Article +

Often referred to as Every Door Direct Mail®, EDDM® is service provided by the USPS®. These postcards provides an exceptional marketing tool for any size business: small, medium or large.
Whether a business wants to reach new customers in a business setting or residential area, implementing a postcard campaign can create a lot of leads.

We will discuss several marketing ideas that can improve and help the success of an EDDM® postcard campaign.

Create a Marketing Strategy

When deciding on an Every Door Direct Mail® campaign, there are an array of factors that should be looked into a marketing plan or strategy. First, establish some goals for your campaign. Select a date for the campaign to run and look into the demographics for the mailing area. With EDDM®, you can either select by mailing route or by zip code. Decide on the amount of mailers you will send out during the campaign or break it down to multiple campaigns with different areas targeted. Send up to 5,000 postcards a day per location.

By creating a marketing strategy, you should be able to measure and assemble results of the campaign. Measuring the results can help a business owner adjust certain variables that may help the next campaign , resulting in more foot traffic and revenue.

Include a Discount or Offer

Discuss a plan with your marketing team and develop a promotional offer, savings coupon or discounted service. The special offer can reflect a time when the customers can use the discount, promotional item or use the coupon. The offer should be easily displayed not only to entice the consumer, but allow them to respond quickly. Having a strong call-to-action, a business may notice a higher response rate from customers.

Premium EDDM® Postcards

It is important to create an effective Every Door Direct Mail® postcard. Design a vibrant theme or colors that are constant with the businesses brand identity to make an impact. As mentioned above, a call-to-action is important, so make sure you have incorporated that into the design. Having a great design and including an offer can influence potential customers to inquire about products, services of business incentives. At Printsocial, we offer premium paper stock with printing options including Spot UV, Glossy UV, Matte, 100LB Gloss and others.

Mailing Strategy

Remember, you can send up to 5,000 postcards per location. This means you have the opportunity to have your business, product or service in front of those who matter most. With EDDM®, there is no need to purchase a mailing list or purchase leads. Through the USPS®, businesses can use their web-based tool to research areas to deliver their campaigns. Quickly and easily target a specific are or by selecting a zip code. There is an option to have the Every Door Direct Mail® postcard mailed to both commercial establishments or residential addresses. But, a campaign can specifically target for business establishments or just residents only.

Full Service Every Door Direct Mail

Just recently, we launched our latest service: Full Service EDDM®. What is this? You now have the ability to send out high quality postcards from the comfort of your computer to potential customers as low as 26¢ per home. That includes postage! Watch our Full Service EDDM tutorial video and find out how easy it is to use this service.

With an effective and well designed postcard, a business can attract a lot of attention by including an EDDM® campaign. With professionally printed postcards, not only will the revenue increase, new customers can increase too.

Close

Reach New Customers with Every Door Direct Mail® Postcard

Every door direct mail is a program offered by the USPS for businesses to easily reach potential customers.

EDDM® (also known as Every Door Direct Mail®) is a mailing service provided by the USPS® that enables small businesses to advertise to a local audience. With EDDM®, you can easily select a distinct mailing route to promote products, events, services and more. Not sure which mailing route to choose? You can also select by zip […]

View Full Article +

EDDM® (also known as Every Door Direct Mail®) is a mailing service provided by the USPS® that enables small businesses to advertise to a local audience. With EDDM®, you can easily select a distinct mailing route to promote products, events, services and more. Not sure which mailing route to choose? You can also select by zip code.

Although this program was originally designed to cater to small business owners, it’s grown to help medium to large businesses as well. It’s especially effective for marketing any business that depends on foot traffic in a local neighborhood.

Businesses That Use EDDM® Postcards Include:

  • Non-Profits, Churches and Organizations
  • Realtors
  • Restaurants
  • Landscaping Businesses
  • Law Firms
  • Automotive Businesses
  • Salons and Spas
  • Florists

Now Available: Full Service EDDM®

Reach potential customers without leaving your computer. At Printsocial, we handle everything, print, processing and delivery to the post office. Take a look at our Full Service EDDM® tutorial to see how easy this service is to use.

Close