Marketing


At Printsocial, we offer a diverse selection of premium print products that allow you to cultivate your business and presence. Take a look at our Marketing blogs to read about our stories, tips, and recommendations on a variety of print products.

7 Essentials for Making Your Pop-Up Shop Pop

Pop-up shops give business owners the opportunity to test new products.

With the price of brick-and-mortar retail stores continuing to rise, particularly in larger cities, more and more entrepreneurs have turned to online business storefronts interspersed with the occasional pop-up shop. In simplest terms, a “pop-up shop” is a temporary retail location that emerges for a few hours or days on street corners, at festivals, in […]

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With the price of brick-and-mortar retail stores continuing to rise, particularly in larger cities, more and more entrepreneurs have turned to online business storefronts interspersed with the occasional pop-up shop. In simplest terms, a “pop-up shop” is a temporary retail location that emerges for a few hours or days on street corners, at festivals, in malls, and at major public events. They’re designed to make a permanent impact with your audience, giving you the opportunity to build stronger relationships with your customers.

How Are Pop-Up Shops Beneficial?

Although these shops can be very profitable, companies of all sizes are investing more into this temporary retail phenomenon for branding purposes. Research has shown that localized assortments, optimal pricing, unique service/products, convenience, and an enjoyable experience are key things pop-up shoppers are searching for.

That’s not to say that financial profitability is taking a back seat by any means. Expert Humayun Khan explains in his Shopify article how they can be lucrative because you’re able to engage with customers in a unique way without having to fully invest in a new store or location.

Introduce New Products

Pop-up shops also give business owners the opportunity to test new products. Many consumers have a hard time parting with their money when they haven’t had the chance to test the product out. This is perhaps one of the greatest hurdles e-commerce struggles with. Through this temporary retail shop, you’re giving a select number of customers the chance to explore your new and exciting items. Furthermore, they’re able to touch, test, and/or try on everything. Those who do have a chance to test your new inventory are sure to share its high quality and cool factor.

Music Pop-up shopsGive business owners the opportunity to test new products to different audiences.

Consumer Education

For those businesses with complex offerings, new formulations, or a special mission, these shops can explain to customers an in-depth, in-person demonstration; you’re giving them a clearer idea of who you are. Rather than simply selling a product, this environment makes the customer feel like the brand is instead educating them.

Immerse Them In Brand Messaging

Brand messaging is a crucial component that can make or break your business; it’s the promise you make to your customer. In creating an immersive experience, you’re giving your customers the opportunity to experience your brand on a whole other level, which empowers them.

However, in order to achieve this, your product quality, imagery, and lifestyle message must be consistent. Furthermore, the temporary spaces you create should provide an environment that makes your brand feel approachable and attainable.

Best Practices In Marketing Your Pop-Up Shop

There’s a lot that goes into a successful event, but the majority of the success can be directly tied back to marketing initiatives. It’s important to build buzz and anticipation for your event well before your shop is scheduled to open. Beginning promotion during the planning stages will help your brand get the most bang for your marketing budget.

There are four main marketing strategies you generally use: social media, email marketing, traditional media marketing, and guerrilla marketing.

Social Media

With all of the different platforms available, social media marketing may seem daunting at first. That’s why it’s important to build an editorial calendar for your social strategy, featuring all of the platforms you plan to be active on. Whether it’s Facebook, Instagram, Twitter, LinkedIn, Pinterest, or Tumblr, an editorial calendar will make it more manageable. Start with a “key words” document, a word bank that aligns with your brand message, promise, and values. Hootsuite, Buffer, and Later are three popular social media programs that can help put your plan into motion.

Perhaps one of the most important social media strategies is picking the right hashtag. Although it’s often overlooked, the right hashtag creates uniformity across your multi-channel campaign, giving you the opportunity to track, measure and engage with your key customers. Struggling with your hashtag? According to Shopify blog “Marketing Your Pop-Up Shop Pt. 2,” here are the questions you need to be asking yourself:

  • Are people already using the hashtag in conversations?
  • Is your hashtag easy to understand?
  • Is your hashtag catchy and memorable?
  • Is your hashtag easily relatable to your brand?
  • Is your hashtag short and concise?

Bonus Tip: When using your hashtag, it’s best to capitalize the first words as it makes it easier to ready. Example: #mondaymotivation would be #MondayMotivation.

Now that you’ve picked your hashtag for your shop’s social media campaign, you can implement other social media marketing.

Email Marketing

Email Marketing is particularly beneficial to those with an existing brand, as they’re more likely to have a robust list of newsletter subscribers. Because these customers have shown that they’re loyal to your brand, you definitely need to let them know about your upcoming shop launch. Create an email campaign that features event details with current customers and builds anticipation in your subscriber base.

It’s also great to set up when creating your website. Email marketing allows customers to sign up and cultivate interest in your business and products. Ultimately, it’s a great way to keep them in the know with news, products, upcoming events, coupons, locations and more.

Build stronger relationships with your customers with Pop-up Shops

Traditional Media

To effectively target traditional media outlets, it’s important to remember these two things: Make their job easier by pitching content they can use and know their publishing timelines. Generally speaking, you’ll want to aim around two months prior to the event for local print, and two weeks before when pitching to online media. Also, make sure that you’re not sending out generic email blasts with your press release. Rather, have a unique and targeted message for each media outlet based on what they cover and their readership’s values.

Guerrilla Marketing

Guerrilla Marketing is an alternative advertising style that utilizes unconventional marketing strategies, high energy, and imagination. Its purpose is to take potential customers by surprise, making an unforgettable impression and creating copious amounts of social buzz. This marketing strategy is great when in a high traffic area. Create custom rack cards with a clear call-to-action and coupon code to hand out or place at nearby outlets with a similar clientele to your target market.

Tourists are always looking for something fun to discover and bring home something unique when visiting a new place. Why not drop some rack cards off at a nearby hotel’s concierge desk? Where else might your targeted demographic interact? Canvas those areas. While you want to think outside the box, remember to stay within the lines of your goals and your target customer’s lifestyle.

Ultimately, you don’t have to be a household brand to form relationships with followers and customers and to be successful. What matters most is that you are ready to have fun, and be open-minded and willing to take advantage of the different ways pop-ups can open doors for your business.

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Marketing the Craft Brew

Get your craft brewery noticed by printing marketing materials.

It’s peak brewery season, and craft breweries across the United States are continuing to boom. According to Beverage Dynamics, craft beer has surpassed 10% of the overall country’s beer industry for the first time since Prohibition. With smaller breweries continuing to pop up, it’s even more crucial to make sure your brewery stands out from […]

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It’s peak brewery season, and craft breweries across the United States are continuing to boom. According to Beverage Dynamics, craft beer has surpassed 10% of the overall country’s beer industry for the first time since Prohibition. With smaller breweries continuing to pop up, it’s even more crucial to make sure your brewery stands out from the crowd. Below are some marketing material essentials to best showcase your brew.

Advertise your local brewery to build an audience.

Marketing Materials

Posters

Breweries are no longer simply venues for you to down a few🍺. They’re the new hotspot for yoga classes and trivia nights, the finishing line for brewery run clubs, and the hosts for local pop-up shop events, mini concerts, and chili cook-offs. With all of the available activities now available at breweries, it’s important to get the word out. Posters are a great way to advertise around your community. Collaborate with local photographers or graphic designers to come up with captivating images for your next shindig.

Business Cards 

The competition is only going to get stronger in the microbrewery world, so it’s important for your business card to excite future business partners and customers. Your custom business cards should give them the promise of something better than the larger brewers while, at the same time, displaying your wonderful uniqueness compared to other smaller breweries.

Marketing with print materials for local brewery is crucial to make sure your brewery stands out from the crowd

Menu Cards (Rack Cards)

Menu cards are the perfect canvas to highlight images of your craft brew selection and brewery’s amenities while tying in crucial detail such as hours of operation, beer menu, event calendar, and more. Custom rack cards are ideal to place in locations with lots of foot traffic, and they can be shared easily by handing out at events and festivals of all sizes.

Stickers

Make it easy for people to show brand pride. Logo stickers are always a hit, especially at festivals. While some may opt to cover themselves in stickers during the event, others collect them as mementos from the experience, sticking them on laptops, coolers, binders, bicycles, and even on the back of vehicles.

Showcase your brewery’s unique personality with a bit of marketing flair.

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10 Ways to Show Appreciation for Your Wedding Guests

Cheers to Wedding Season. Our suggestions for the best favors to celebrate your nuptials

We’ve arrived! It’s officially the start of fall wedding season; the temperature is starting to slowly drop, and the leaves are beginning their colorful transformation. Traditionally, June has been the most popular month to get married in. However, the tides have turned! According to The Knot’s 2016 wedding statistics, September and October are the two […]

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We’ve arrived! It’s officially the start of fall wedding season; the temperature is starting to slowly drop, and the leaves are beginning their colorful transformation. Traditionally, June has been the most popular month to get married in. However, the tides have turned! According to The Knot’s 2016 wedding statistics, September and October are the two most popular months to get married in at 16% each, followed by June at 13%. So, with peak wedding season about to begin, it’s important to figure out what your welcome gift bags for your guests will include.

Below are our suggestions for the best favors to celebrate your nuptials.

Welcome Bag Essentials

Tote Bags

Traditionally, wedding favor bags consists of the small paper bags. Why not offer a personalized tote bag to your wedding guests?

Include gifts for guests in a custom Wedding Tote Bag

They are a great decorative and functional piece.  Use the tote bags as welcome bags for your wedding guests. If you have an artistic friend or family member, have them create an image or illustration to screen print onto the bag, commemorating your big day such as Chad & Penny September 16th, 2017.  Or, you can explore your crafty side and DIY the tote bag art design. This is also a great place to share your wedding hashtag as well.  

Door Hangers

These are a great gift for those out-of-town guests staying at the hotel. Have fun and showcase your creativity by creating clever “Do Not Disturb” signs. Add a fun message about the wedding, such as “Do Not Disturb: We’re recovering from our awesome time at Kyle and Margaret’s wedding!” 

Hang Tags

Hang Tags are an amazingly versatile print piece. Their size is perfect for leaving a little note on the items in your guests’ welcome bags. Often times, a wedding bag includes a bottled water or a carbonated beverage; place the hang tag on the bottle. It can add additional pizzazz.

Create a “wedding wishes” station that allows your wedding guests to write pieces of advice for your wedded bliss and hang them up on a decorative metal tree or string them up as part of your decorations. As the night goes on, you’ll see thoughtful and loving messages from your family and closest friends, wishing you a lifetime of love and happiness.

Use Hang Tags as Wedding Well Wishes

Magnets

They are the perfect wedding memento for your guests. When writing thank you cards, add a magnet with a photo of you and your spouse captured on your wedding day. Whether it’s placed on the fridge or a work locker, it’s sure to be a beautiful reminder for your guests of your special day.

Postcards

Postcards are a great alternative to the traditional thank you card. Use a photo from your engagement shoot, wedding day or a scenic shot of your wedding location on one side and write a sweet note thanking them for their gift and attendance on your special day. 

They can also be used as a wedding itinerary to keep your guests in the know. Postcards can be used as a list to-dos for guests unfamiliar with the city or a list of bride and groom’s favorite restaurants or local hot spots. Be creative and tell a story on why you have chosen this location: first date, favorite to-go restaurant, a must stop for local cuisine, etc.

Roll Labels

Custom roll labels are a great way to personalize one of the gifts. Get creative! Use them to label mason jars Custom printed roll labels can be used to label mason jars for a candy bar table or decorate a complimentary wine bottle for your guests.

Reception Goodies

Flip-Flops

Most weddings are traditionally semi-dressy or formal. So, it might be a surprise to see flip-flops listed as one of our wedding gift bag swag. Because wedding attire is traditionally formal, dress shoes are commonplace. By the time the dancing starts at the reception, many find themselves with sore feet. Flip-flops are a great impromptu way to dance the night away in comfort.  Get ready to dance the night away with some of these popular songs! 

  • “Gangnam Style” by Psy
  • “Cupid Shuffle” by Cupid
  • “Cha Cha Slide” by DJ Casper
  • “Electric Boogie” by Marcia Griffiths
  • “Thriller” by Michael Jackson

Wine Glasses

Engraved wine glasses with your names and wedding date are a classy way for your guests to remember your nuptials. What’s great is that you can cut costs by using them not only as a gift but as the wine glasses for the reception dinner.

Koozies

Koozies are a great low-key gift that’ll keep your drinks cold long after the reception ends. Pick a koozie that matches your color scheme, and customize it with typography and art that honors your wedding day.

Disposable Camera

A picture is said to be worth a thousand words. However, sometimes we can become so engrossed in our digital devices, perfecting photo angles and lighting, that we forget to enjoy the moment. Photograph those carefree candid shots with disposable cameras instead. Place a couple on each table; that way those of all ages have the opportunity to capture the festivities.

Allow Your Wedding Guests to Capture Wedding Memories with a Disposable Camera.

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4 Key Marketing Tools for Every New Business Owner

Starting a new business can be a daunting task. Here are five orint products to help announce your new business.

Starting a new business can be a daunting task. As a new owner, you’re wearing many hats to ensure your entrepreneurial dream gets off to a good start. That’s why it’s important to have the right marketing tools to help successfully launch your business.  Here are five great ones to get you started. Business Cards […]

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Starting a new business can be a daunting task. As a new owner, you’re wearing many hats to ensure your entrepreneurial dream gets off to a good start. That’s why it’s important to have the right marketing tools to help successfully launch your business. 

Show customers your business is open with a custom printed store-front banner.

Here are five great ones to get you started.

Business Cards

In countries such as Japan, business cards are viewed as a formal exchange of information. In this culture, business cards are seen as the figurative and literal face of the businessperson. It contains not only crucial information that represents a person, but it demands the respect of the recipient to “treat the card itself with the utmost respect as if it were a physical extension of that person.”

This cultural belief is one that every businessperson should follow, as business cards as essentially a miniature canvas showcasing your career identity. Whether you’re networking at a social event or sitting down for a formal business dinner, it’s important to make sure you’re prepared; you never know who could be your next customer.

EDDM®

Did you know that a 2015 USPS® Household study found that 81% of recipients scan or read their mail on a daily basis? Are you one of the 81%? Given the high viewing rate, this saturation mailing tool is a great way to get a business’s name out there.

Not familiar with Every Door Direct Mail®? Also known as EDDM®, it is a marketing channel in which companies send postcards out to target specific neighborhoods and zip codes. As a new business, your job is to increase brand awareness. This oversized postcard is ideal for placing your company’s logo and contact information. Everyone loves sales and coupons, so those are also excellent to place on your postcard. 😍

Banners

There’s a sense of pride and excitement when you first hang up your brand new banner outside your storefront. Banners are a lively and colorful way to show you’re the new kid in town. They’re also a quick and easy way to announce your business and a personal message.

Show off your new business with a Now Open custom banner.

Flags

If your business is constantly on the move, these durable flags are a great marketing tool to have. Compact and easy to set up, these pieces of movable media can give a powerful punch to any booth or pop up shop.

Hang Tags

Hang Tags are a great branding tool for products of all sizes. For jewelry items, such as earrings, you can simply punch them through the hang tags for instant brand packaging. For other items, such as clothing, candles, pottery, and other objects, they’re great to use for branding and price tags. We had a fun time thinking of creative ways to use hang tags in this InkTank blog.

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Make the Most of Your Side Hustle with Print

Promoting Your Passion

During the day, Mandy works as an office manager for a construction company. But in the evenings, she delves into her true passion—theatre. After business hours, Mandy runs a small theatre company, performing and directing plays throughout her community. Over the past few years, Millennials have developed their own “side hustles.” For those unfamiliar with […]

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During the day, Mandy works as an office manager for a construction company. But in the evenings, she delves into her true passion—theatre. After business hours, Mandy runs a small theatre company, performing and directing plays throughout her community.

Self-promotion is crucial in order to run a successful side hustle.

Over the past few years, Millennials have developed their own “side hustles.” For those unfamiliar with the term, a side hustle is an alternative way to make extra money and allows you the flexibility to pursue an interest or passion of yours. It offers you the chance to delve into what you care about without having to quit your day job. Mandy is just one of many who have chosen to incorporate a side hustle into her life.

Self-promotion is crucial in order to run a successful side hustle. By combining print marketing with digital, you’re sure to crush it. Printsocial offers all of your print essentials.

Business Cards

Whether you’re tutoring your college peers or running a jewelry shop, business cards are perhaps the most important tool in your marketing toolkit. Business cards are like a handshake, and you want yours to showcase your personality. Printsocial gives you the chance to express your creative side; from Pearl Metallic to Matte, we’ve got you covered with over 20 different stocks and finishes. You also have the option to select square, slim and oval shaped cards, and some have the option of rounded or square corners.

Banners

Kristin is an engineer by trade, but jewelry making is her side hustle. Most of Kristin’s jewelry business is online. However, she wants to increase her presence in her city by participating in pop-up events around the area. To make her booth truly standout, Kristin should check out Printsocial’s diverse banner selection. Banners are an easy and quick way to announce your business and message. Choose from our 8oz Mesh Outdoor to our 10mil Premium Matte Indoor Banner. All banners are printed on durable vinyl with the option to include grommets or hems, allowing Kristen to hang the banner securely.

Print Marketing Materials are essential for Etsy Shop Owners

Rack Cards

From plays and musical performances to calligraphy, custom rack cards are an easy and cost-effective way to promote your business. Rack Cards are ideal for handing out and placing in areas with lots of foot traffic. They offer a layout that’s great for calendars, events, and price lists. Printsocial offers a variety of card stocks and finishes to create the perfect promotional material.

Printing rack cards are ideal for handing out when marketing your calligraphy side hustle.

Looking to start your own side hustle? Visit Side Hustle Nation to find yours! 

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3 Marketing Tips to Make the Most Out of the Food Truck Frenzy 

Marketing Tips for Food Truck Owners

Looking to grab a quick bite to eat? Food trucks are the #trending eatery for foodies. These restaurants on wheels are commonplace across the country now. According to columnist John White at Inc. Magazine, food trucks are projected to be a $2.7 billion industry in 2017. That’s fourfold from where it was back in 2012 […]

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Looking to grab a quick bite to eat? Food trucks are the #trending eatery for foodies.

These restaurants on wheels are commonplace across the country now. According to columnist John White at Inc. Magazine, food trucks are projected to be a $2.7 billion industry in 2017. That’s fourfold from where it was back in 2012 when food trucks began their mainstream appearance. 

With the popularity of food trucks continuing to rise, the competition has become even fiercer. Television shows such as Food Truck Face Off and The Great Food Truck Race have taken off. That’s why it’s important to have the tools that’ll make your food truck capture the most customers.

Marketing for Food Truck Owners

Rack Cards

Rack Cards are perfect to showcase your menu items while tying in crucial details such as your regular locations for the month and social media platforms. These cost effective rack cards are great for highlighting monthly promotions and are easy to hand out. Put them on picnic tables during food truck rallies or place one in the bag with a customer’s order.

Business Cards

Business cards don’t have to be cut and dry. Get creative! They are the perfect compact billboard for your company. In addition to traditional contact information, you can add your social media handles. Encourage your customers to tweet and Instagram their foodie experience with you. When posting your own content, think of other hashtags that would be applicable outside of your food truck’s name. For example, if your specialty is Mexican street fare, engage on #tacotuesdays. This will increase your probability of coming across during a search. Include your location in hashtags as well.

You can also utilize the back of your business card as a canvas for loyalty points. Reward loyal customers with small incentives, such as a stamp for every $5 spent, leading up to a free meal combo.

Encourage Clients to Post Food Pics with Business Cards

Stickers

Stickers are a fun and creative way to advertise your brand. Add your logo along with your Twitter or Instagram handle. These stickers can be put on anything, from skateboards to laptops on college campuses, giving your traveling truck maximum exposure.

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Give Your Brand a Powerful Punch with Custom Promo Flags

Custom Promo Flags

Promotional flags give your brand a powerful punch 👊 by displaying well above head height. Promo flags should be seen as a piece of moveable media, tactfully transitioning from location to location to drive brand awareness. The possibilities for our flags are endless! With a promo flag, you have more options on where to advertise […]

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Promotional flags give your brand a powerful punch 👊 by displaying well above head height. Promo flags should be seen as a piece of moveable media, tactfully transitioning from location to location to drive brand awareness. The possibilities for our flags are endless! With a promo flag, you have more options on where to advertise your brand in order to get the most passing foot traffic.

These flags are perfect for promoting and showcasing your brand at food truck rallies, pop-up shops, grand openings, festivals, promotional events, concerts and more! Our custom teardrop and feather flags are printed one-sided on a durable and sturdy 3oz polyester fabric, making them perfect for indoor or outdoor use.

Teardrop and Feather Promo Flags

At Printsocial, we have several options for different bases and extra hardware, such as ground stakes and poles for outdoor use and a cross base and pole for indoor use. If you choose to order additional hardware, we’ll give you a convenient carrying case for those items. 👍

When purchasing your promotional flag, you need to consider how often it is going to be utilized. Are you using it for a limited time during a trade show or special event? Or will it be fluttering outside your store all week? We offer high-quality materials to make sure your flag stands out.

Flags can be machine washed in cold water with a mild detergent, using the gentle cycle. No bleach should be used. In order to prevent fabric shrinking, tumble dry on low. Steam to release wrinkles if necessary.

Shop Promo Flags

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4th of July Party Game Strong

July 4th Party Banners

Now that summer has arrived, planning for family or business shindigs is underway. However, the annual headliner everyone looks forward to and is preparing for is their July 4th celebration. Whether you’re planning a company barbecue or a neighborhood pool party, there are certain staple party items on every checklist—food options, selecting a venue, and […]

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Now that summer has arrived, planning for family or business shindigs is underway. However, the annual headliner everyone looks forward to and is preparing for is their July 4th celebration.

Whether you’re planning a company barbecue or a neighborhood pool party, there are certain staple party items on every checklist—food options, selecting a venue, and choosing fun group activities. One of the most crucial factors for the success of any Independence Day party, however, is the festive decorations. Here at Printsocial, we’ve got you covered! 

Print Essentials for Planning 4th of July Party

4th of July Party Decorations

Fun Flag Stickers

Cost-effective stickers are a creative way to share your brand. This marketing tool is traditionally distributed to be worn on your party guest’s apparel and belongings, but you can also utilize the stickers as seals for wrapped food items and labels for cups. While stickers are great for people of all ages, children are the perfect target audience for this colorful product. Our short run stickers are offered in a variety of sizes and quantities. 

Patriotic Banners

Announce your celebration in style with our diverse range of high quality indoor and outdoor vinyl banners. We offer 10mil Premium Matte Indoor Vinyl, 15oz Blockout Indoor Vinyl, 13oz Indoor/Outdoor Scrim Vinyl, and 8oz Mesh Outdoor Vinyl. Our banners are printed single-sided and have options to include grommets and/or hems, making them easy for displaying on the wall or draped in front of one of your tables. 

Hang Tags for Party Favors

Hang tags are a versatile product perfect for a party! At Printsocial, we offer a diverse selection of sizes and print options for our hang tags. Our finishes range from the rustic 18PT Kraft paper to a Glossy UV Coated paper. Use hang tags to create labels for wine glasses and beer bottles. Leave space for your party-goers to sign their name in patriotic colors, and you’re set! Hang tags are also a great way to add a festive touch to a party favor. Use them as a tie for a bundle of sparklers or bubbles.

Directional Yard Signs

Don’t let your guests get lost on the way to your event. Yard signs are ideal for directional purposes, particularly if it’s a large public venue or set back from the road. 

Party Invites

Printing custom invitations are the perfect way to keep your family, friends, and coworkers in the loop about your 4th of July celebration. We offer premium paper stock, sizes, and finishes, ranging from Glossy UV Coated to Pearl Metallic. Our invitations are perfect for showcasing important event details.

5 Print Items to Help Make Your 4th of July Party a Success

Whether you’re hosting a corporate affair or a social event, a successful party relies on creativity. Here at Printsocial, we offer the decorating solutions you need to bring your 4th of July festivities to life. 

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Why College Grads Need Business Cards

College Grads Use Business Cards

Whether you’re a recent college grad or you’re wrapping up your final collegiate semester, it’s important to dive into the job hunt prepared. In this digital age, it may be hard to fathom that business cards are still relevant. Well, I’ve got news for you; print isn’t dead. By combining tech savvy knowledge and modern […]

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Whether you’re a recent college grad or you’re wrapping up your final collegiate semester, it’s important to dive into the job hunt prepared. In this digital age, it may be hard to fathom that business cards are still relevant. Well, I’ve got news for you; print isn’t dead.

By combining tech savvy knowledge and modern business cards, you’re sure to stand out among your fellow competitors.

Using business cards during networking and social events give you a huge advantage. Here’s how:

Benefits of Business Cards

While it’s nearly impossible to find someone without a smartphone, that doesn’t mean it’s easier or faster to share your contact information. Instead of typing his or her information in on the spot, you can simply hand someone a business card. This gives the person the opportunity to plug in your information at his or her convenience.

Business cards are more personable. Engaging in eye contact and cultivating a conversation is key for starting a strong business relationship. It’s better to create that personal interaction by handing out a physical business card.

Business cards give you the opportunity to showcase your creativity.  It can be hard to show diversity by simply texting your contact information or only sending an invite via LinkedIn. Make sure your business card stands out; don’t be afraid to use unique color combinations, styles or finishes. If you’re looking to give your business cards a playful edge, our Painted Edge Business Card gives off a pop of pearlescent color. If you’re wanting to add a special feature, explore our Matte with Spot UV Business Card, which offers a spot gloss feature against a dull matte stock. Creative business cards stand out; your business card is a physical representation of your self-branding. When a prospective employer or colleague takes away your card from an encounter, your brand stays with them.

Photographer Painted Edge Business Cards

4) You can use your business cards to promote your online presence. When creating your business card, your name and contact information is a must. However, your contact information doesn’t have to stop at your email and phone number. Does your Instagram showcase your creative side? Perfect, you can add your handle. However, make sure your content is appropriate for professional use. Any professional websites or online portfolios are also extremely beneficial.

SEE ALSO: InkTank: Creative Uses for Business Cards

Remember, your business card is one of your key marketing tools. When you meet a professional at a networking or social event, you’ll be able to exchange business cards with confidence.

Choosing the right printing company to create your business cards can be a little overwhelming. If you’re looking for affordable, unique, and socially responsible business cards, check us out! We offer a wide variety of different styles and finishes.

Here at Printsocial, we’re dedicated to making a difference; because of this, we donate a minimum of 5% of our gross revenue to charity organizations and fundraising efforts of your choice. Feel good about your purchase; Print with Purpose.
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How to Market a Business or Cause with Postcards

At Printsocial, we print a variety of postcards to fit your needs. Postcards can be used to promote a business, product or service. The possibilities are endless.

Marketing with postcards remains one of the most effective and cost efficient ways to reach potential customers and grow your business. It is a reliable and easy way to increase sales, advertise special promotions, and keep in touch with clients. Here are five timeless marketing ideas you can use to promote your business, services, and […]

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Marketing with postcards remains one of the most effective and cost efficient ways to reach potential customers and grow your business. It is a reliable and easy way to increase sales, advertise special promotions, and keep in touch with clients. Here are five timeless marketing ideas you can use to promote your business, services, and products using business postcards.

Limited Time Sales Promotions

Limited time only offers create a sense of urgency to bring in customers to make a purchase within a certain period of time. Pick a service or product to offer at a one time only, discounted price. For your postcard promotion, choose a different area each week to advertise the same promotion to as many customers as possible. You will be attracting an onslaught of customers in no time at all with your urgent promotion. If looking to advertise to an entire neighborhood or by zip code, you may want to look into our new product full service EDDM® through the USPS®. Watch our video tutorial to learn more about this service.

Customer Rewards

Having loyal customers is the driving force in any business. One way to maintain your customer’s happiness and to keep them coming back can be done by offering a customer loyalty sale. Use them to promote a one day only customer appreciation discount sale. Tell customers they must bring the postcard with them to redeem special offers so you can easily track the response rate. This marketing plan is a great way to keep active customers happy and to transform inactive customers into happy, loyal ones. The possibilities are endless.

Refer a Friend

Start a postcard marketing campaign that encourages current customers to refer friends and family to your business. Offer customers a special discount or giveaway item for each new customer they refer. To go one step further, you could offer both the returning customer and the referred friend a special offer. This will help you to expand your customer base and increase sales.

Business Event Promotions

Premium postcards are a great way to advertise a business event. They can act as miniature custom flyers that provide customers with the necessary details of the event and reasons why it would be in their best interest to attend. Inform your current and potential customers, increase attendance, and grow your company.

SEE ALSO: Effective Ways to Promote Your Business with Postcards

Holiday Greetings and Special Events

Special events, such as holidays and birthdays, provide a great reason to use postcard marketing. You can offer customers special discounts on your service or product specifically for a holiday. You can also offer a discount or sample product for birthdays, anniversaries, or other special events. This will make your current customers feel happy and cared for and it will draw in business for you.

SEE ALSO: How to Use Pinterest for Printspiration

Not sure which product is best for you?  Request a free sample packet. You’ll get a chance to see and feel the quality of the cards and printing options. Allow your project come to life!

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