Marketing


At Printsocial, we offer a diverse selection of premium print products that allow you to cultivate your business and presence. Take a look at our Marketing blogs to read about our stories, tips, and recommendations on a variety of print products.

3 Marketing Tips to Make the Most Out of the Food Truck Frenzy 

Marketing Tips for Food Truck Owners

Looking to grab a quick bite to eat? Food trucks are the #trending eatery for foodies. These restaurants on wheels are commonplace across the country now. According to columnist John White at Inc. Magazine, food trucks are projected to be a $2.7 billion industry in 2017. That’s fourfold from where it was back in 2012 […]

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Looking to grab a quick bite to eat? Food trucks are the #trending eatery for foodies.

These restaurants on wheels are commonplace across the country now. According to columnist John White at Inc. Magazine, food trucks are projected to be a $2.7 billion industry in 2017. That’s fourfold from where it was back in 2012 when food trucks began their mainstream appearance. 

With the popularity of food trucks continuing to rise, the competition has become even fiercer. Television shows such as Food Truck Face Off and The Great Food Truck Race have taken off. That’s why it’s important to have the tools that’ll make your food truck capture the most customers.

Marketing for Food Truck Owners

Rack Cards

Rack Cards are perfect to showcase your menu items while tying in crucial details such as your regular locations for the month and social media platforms. These cost effective rack cards are great for highlighting monthly promotions and are easy to hand out. Put them on picnic tables during food truck rallies or place one in the bag with a customer’s order.

Business Cards

Business cards don’t have to be cut and dry. Get creative! They are the perfect compact billboard for your company. In addition to traditional contact information, you can add your social media handles. Encourage your customers to tweet and Instagram their foodie experience with you. When posting your own content, think of other hashtags that would be applicable outside of your food truck’s name. For example, if your specialty is Mexican street fare, engage on #tacotuesdays. This will increase your probability of coming across during a search. Include your location in hashtags as well.

You can also utilize the back of your business card as a canvas for loyalty points. Reward loyal customers with small incentives, such as a stamp for every $5 spent, leading up to a free meal combo.

Encourage Clients to Post Food Pics with Business Cards

Stickers

Stickers are a fun and creative way to advertise your brand. Add your logo along with your Twitter or Instagram handle. These stickers can be put on anything, from skateboards to laptops on college campuses, giving your traveling truck maximum exposure.

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Give Your Brand a Powerful Punch with Custom Promo Flags

Custom Promo Flags

Promotional flags give your brand a powerful punch 👊 by displaying well above head height. Promo flags should be seen as a piece of moveable media, tactfully transitioning from location to location to drive brand awareness. The possibilities for our flags are endless! With a promo flag, you have more options on where to advertise […]

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Promotional flags give your brand a powerful punch 👊 by displaying well above head height. Promo flags should be seen as a piece of moveable media, tactfully transitioning from location to location to drive brand awareness. The possibilities for our flags are endless! With a promo flag, you have more options on where to advertise your brand in order to get the most passing foot traffic.

These flags are perfect for promoting and showcasing your brand at food truck rallies, pop-up shops, grand openings, festivals, promotional events, concerts and more! Our custom teardrop and feather flags are printed one-sided on a durable and sturdy 3oz polyester fabric, making them perfect for indoor or outdoor use.

Teardrop and Feather Promo Flags

At Printsocial, we have several options for different bases and extra hardware, such as ground stakes and poles for outdoor use and a cross base and pole for indoor use. If you choose to order additional hardware, we’ll give you a convenient carrying case for those items. 👍

When purchasing your promotional flag, you need to consider how often it is going to be utilized. Are you using it for a limited time during a trade show or special event? Or will it be fluttering outside your store all week? We offer high-quality materials to make sure your flag stands out.

Flags can be machine washed in cold water with a mild detergent, using the gentle cycle. No bleach should be used. In order to prevent fabric shrinking, tumble dry on low. Steam to release wrinkles if necessary.

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4th of July Party Game Strong

July 4th Party Banners

Now that summer has arrived, planning for family or business shindigs is underway. However, the annual headliner everyone looks forward to and is preparing for is their July 4th celebration. Whether you’re planning a company barbecue or a neighborhood pool party, there are certain staple party items on every checklist—food options, selecting a venue, and […]

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Now that summer has arrived, planning for family or business shindigs is underway. However, the annual headliner everyone looks forward to and is preparing for is their July 4th celebration.

Whether you’re planning a company barbecue or a neighborhood pool party, there are certain staple party items on every checklist—food options, selecting a venue, and choosing fun group activities. One of the most crucial factors for the success of any Independence Day party, however, is the festive decorations. Here at Printsocial, we’ve got you covered! Below are five print essentials for planning an epic 4th of July party.

4th of July Party Decorations

Fun Flag Stickers

Our stickers are a cost-effective and creative way to share your brand. This marketing tool is traditionally distributed to be worn on your party guest’s apparel and belongings, but you can also utilize the stickers as seals for wrapped food items and labels for cups. While stickers are great for people of all ages, children are the perfect target audience for this colorful product. Our short run stickers are offered in a variety of sizes and quantities. 

Patriotic Banners

Announce your celebration in style with our diverse range of high quality indoor and outdoor vinyl banners. We offer 10mil Premium Matte Indoor Vinyl, 15oz Blockout Indoor Vinyl, 13oz Indoor/Outdoor Scrim Vinyl, and 8oz Mesh Outdoor Vinyl. Our banners are printed single-sided and have options to include grommets and/or hems, making them easy for displaying on the wall or draped in front of one of your tables. 

Hang Tags for Party Favors

Hang tags are a versatile product perfect for a party! At Printsocial, we offer a diverse selection of sizes and print options for our hang tags. Our finishes range from the rustic 18PT Kraft paper to a Glossy UV Coated paper. Use hang tags to create labels for wine glasses and beer bottles. Leave space for your party-goers to sign their name in patriotic colors, and you’re set! Hang tags are also a great way to add a festive touch to a party favor. Use them as a tie for a bundle of sparklers or bubbles.

Directional Yard Signs

Don’t let your guests get lost on the way to your event. Yard signs are ideal for directional purposes, particularly if it’s a large public venue or set back from the road. 

Party Invites

Invitations are the perfect way to keep your family, friends, and coworkers in the loop about your 4th of July celebration. We offer premium paper stock, sizes, and finishes, ranging from Glossy UV Coated to Pearl Metallic. Our invitations are perfect for showcasing important event details.

5 Print Items to Help Make Your 4th of July Party a Success

Whether you’re hosting a corporate affair or a social event, a successful party relies on creativity. Here at Printsocial, we offer the decorating solutions you need to bring your 4th of July festivities to life. 

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Why College Grads Need Business Cards

College Grads Use Business Cards

Whether you’re a recent college grad or you’re wrapping up your final collegiate semester, it’s important to dive into the job hunt prepared. In this digital age, it may be hard to fathom that business cards are still relevant. Well, I’ve got news for you; print isn’t dead. By combining tech savvy knowledge and modern […]

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Whether you’re a recent college grad or you’re wrapping up your final collegiate semester, it’s important to dive into the job hunt prepared. In this digital age, it may be hard to fathom that business cards are still relevant. Well, I’ve got news for you; print isn’t dead.

By combining tech savvy knowledge and modern business cards, you’re sure to stand out among your fellow competitors.

Using business cards during networking and social events give you a huge advantage. Here’s how:

Benefits of Business Cards

While it’s nearly impossible to find someone without a smartphone, that doesn’t mean it’s easier or faster to share your contact information. Instead of typing his or her information in on the spot, you can simply hand someone a business card. This gives the person the opportunity to plug in your information at his or her convenience.

Business cards are more personable. Engaging in eye contact and cultivating a conversation is key for starting a strong business relationship. It’s better to create that personal interaction by handing out a physical business card.

Business cards give you the opportunity to showcase your creativity.  It can be hard to show diversity by simply texting your contact information or only sending an invite via LinkedIn. Make sure your business card stands out; don’t be afraid to use unique color combinations, styles or finishes. If you’re looking to give your business cards a playful edge, our Painted Edge Business Card gives off a pop of pearlescent color. If you’re wanting to add a special feature, explore our Matte with Spot UV Business Card, which offers a spot gloss feature against a dull matte stock. Creative business cards stand out; your business card is a physical representation of your self-branding. When a prospective employer or colleague takes away your card from an encounter, your brand stays with them.

Photographer Painted Edge Business Cards

4) You can use your business cards to promote your online presence. When creating your business card, your name and contact information is a must. However, your contact information doesn’t have to stop at your email and phone number. Does your Instagram showcase your creative side? Perfect, you can add your handle. However, make sure your content is appropriate for professional use. Any professional websites or online portfolios are also extremely beneficial.

SEE ALSO: InkTank: Creative Uses for Business Cards

Remember, your business card is one of your key marketing tools. When you meet a professional at a networking or social event, you’ll be able to exchange business cards with confidence.

Choosing the right printing company to create your business cards can be a little overwhelming. If you’re looking for affordable, unique, and socially responsible business cards, check us out! We offer a wide variety of different styles and finishes.

Here at Printsocial, we’re dedicated to making a difference; because of this, we donate a minimum of 5% of our gross revenue to charity organizations and fundraising efforts of your choice. Feel good about your purchase; Print with Purpose.
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InkTank: Creative Uses for Business Cards

InkTank is a blog series that highlights unique and creative uses for print products. We encourage readers to th”ink” outside the box when it comes to your next print project. The following post shines the spotlight on business cards and shows how our clients are using the traditional product in modern and unique ways. The […]

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InkTank is a blog series that highlights unique and creative uses for print products. We encourage readers to th”ink” outside the box when it comes to your next print project. The following post shines the spotlight on business cards and shows how our clients are using the traditional product in modern and unique ways.

The 3.5 x 2 card, commonly know as “the business card,” has a lot more uses than just a handout of contact information. We have seen many people take that small piece of paper and use it for some very creative things. These small cards are perfect for getting information into the hands of potential customers. Here are a few uses of “the business card” that you may find helpful with your business.

Social Media Promotions

Have a blog or a social media page you want to share with the world? You can easily create a card that is specifically geared towards getting people to your site. Keeping it simple will make the card more intriguing.

Creative uses for Business Cards

Advertising & Coupons

Dress Direct chose to create cards to let people on the streets know that they have opened their doors, while Hawthorn 64 created a card to advertise a big sale they were having on some of their clothing.

Frequent Shopper Punch Cards

Everyone likes getting free stuff! Why not reward your loyal customers with a little something extra once in while? Punch cards are a great way to do this. Whether you actually punch them with a special hole punch or use a stamp, these cards are a great way to keep people coming back.

Frequent Shopper Cards

You can select from a variety of printing options to make your card unique.

SEE ALSO: What is Bleed & Why do Print Files Require It?

Check back each month for new and creative ways to use print products. And most importantly… don’t be afraid to th“ink” outside the box!

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How to Market a Business or Cause with Postcards

At Printsocial, we print a variety of postcards to fit your needs. Postcards can be used to promote a business, product or service. The possibilities are endless.

Marketing with postcards remains one of the most effective and cost efficient ways to reach potential customers and grow your business. It is a reliable and easy way to increase sales, advertise special promotions, and keep in touch with clients. Here are five timeless marketing ideas you can use to promote your business, services, and […]

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Marketing with postcards remains one of the most effective and cost efficient ways to reach potential customers and grow your business. It is a reliable and easy way to increase sales, advertise special promotions, and keep in touch with clients. Here are five timeless marketing ideas you can use to promote your business, services, and products using business postcards.

Limited Time Sales Promotions

Limited time only offers create a sense of urgency to bring in customers to make a purchase within a certain period of time. Pick a service or product to offer at a one time only, discounted price. For your postcard promotion, choose a different area each week to advertise the same promotion to as many customers as possible. You will be attracting an onslaught of customers in no time at all with your urgent promotion. If looking to advertise to an entire neighborhood or by zip code, you may want to look into our new product full service EDDM® through the USPS®. Watch our video tutorial to learn more about this service.

Customer Rewards

Having loyal customers is the driving force in any business. One way to maintain your customer’s happiness and to keep them coming back can be done by offering a customer loyalty sale. Use them to promote a one day only customer appreciation discount sale. Tell customers they must bring the postcard with them to redeem special offers so you can easily track the response rate. This marketing plan is a great way to keep active customers happy and to transform inactive customers into happy, loyal ones. The possibilities are endless.

Refer a Friend

Start a postcard marketing campaign that encourages current customers to refer friends and family to your business. Offer customers a special discount or giveaway item for each new customer they refer. To go one step further, you could offer both the returning customer and the referred friend a special offer. This will help you to expand your customer base and increase sales.

Business Event Promotions

Premium postcards are a great way to advertise a business event. They can act as miniature custom flyers that provide customers with the necessary details of the event and reasons why it would be in their best interest to attend. Inform your current and potential customers, increase attendance, and grow your company.

SEE ALSO: Effective Ways to Promote Your Business with Postcards

Holiday Greetings and Special Events

Special events, such as holidays and birthdays, provide a great reason to use postcard marketing. You can offer customers special discounts on your service or product specifically for a holiday. You can also offer a discount or sample product for birthdays, anniversaries, or other special events. This will make your current customers feel happy and cared for and it will draw in business for you.

SEE ALSO: How to Use Pinterest for Printspiration

Not sure which product is best for you?  Request a free sample packet. You’ll get a chance to see and feel the quality of the cards and printing options. Allow your project come to life!

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What is Full Service EDDM®? Learn More About This New Service

Learn how full service EDDM can help grow your business by reaching potential customers.

Recently at Printsocial, we have launched the USPS’s® Full Service EDDM®. You have the option to select Print Only or Full Service EDDM®. By choosing full service EDDM®, you now can send premium quality postcards from your computer to customer’s mailboxes as little as 25¢ per home. This includes postage! It’s easy to put your […]

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Recently at Printsocial, we have launched the USPS’s® Full Service EDDM®. You have the option to select Print Only or Full Service EDDM®. By choosing full service EDDM®, you now can send premium quality postcards from your computer to customer’s mailboxes as little as 25¢ per home. This includes postage! It’s easy to put your local business in front of people who matter the most.

With full service EDDM®, there is no mailing list, no paperwork, no sorting or mailing, no USPS® account needed, and no mail permit required. Additionally, there’s no need to deliver those heavy boxes of postcards to the post office. At Printsocial, we handle everything: print, processing and delivery to the post office. To learn more, make sure you watch our video tutorial.

 

What does it include?

  • Route selection and on-site mapping tool.
  • USPS®processing.
  • USPS® paperwork.
  • Postcard bundling.
  • Facing slip insertion and preparation.
  • Packaging and delivering to the Post Office.

Advantages and Cost Savings:

  1. No shipping charges – You can save $20 – $90 or more per postcard order.
  2. No sales tax – You can save $20 or more per postcard order.
  3. Full Service postage is only 16¢ compared to 17.6¢ — That’s a saving up to $80 per EDDM® order

We still offer Print Only EDDM®. Below we break down what’s included in Print Only EDDM®.

Print Only from Printsocial

  • We print the EDDM® postcards and ship them to you.
  • You’ll need to create an account here and choose your mailing routes.
  • Fill out all USPS® paperwork and pay for the postage.
  • You’ll prepare the route bundles with the facing slips provided.
  • You deliver your postcards to the post office.

Get Started

The process is simple. All you’ll need to do is upload your files, review your orders and complete the checkout. That’s all you’ll need to do. We handle everything else: print, process and delivery to USPS®. If you need help with your files, we’ll be happy to help. You can contact us by competing our form or click the chat icon to get started.

Get started today and place your local business in front of people who matter the most.

SEE ALSO: Useful Tips on Why Print Continues to be Effective
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How to Select Affordable Print Products for Your Trade Show

If you’re a business owner who has a trade show coming up, now is the time to implement strategies that will make the event as successful as possible.

If you’re a business owner who has a trade show coming up, now is the time to implement strategies that will make the event as successful as possible. One thing to keep in mind as you prepare for the event is that not all trade shows are the same. Therefore, knowing which types of products […]

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If you’re a business owner who has a trade show coming up, now is the time to implement strategies that will make the event as successful as possible. One thing to keep in mind as you prepare for the event is that not all trade shows are the same. Therefore, knowing which types of products to use for specific events can help take your business-building process from good to great.

Use the information below to determine which type of printing products will be ideal for your marketing event:

Retractable Banners & Tabletop Banners

Promote a business, product, service or special event with one of our retractable banner stands or tabletop banner stands.

Retractable banners are a trade show staple. If you’re participating in a trade show that features a booth, you’ll want to select this type of advertising product. We offer the following banner stands: retractable banner stand and a more sturdy deluxe retractable banner stand with a variety of size options. Some of the benefits and features of our retractable banners include:

  • Travel-friendly carrying cases
  • Durable aluminum frame
  • Great for use indoors
  • Easy to set up and take down

Design an effective banner stand as it will grab the attention of potential customers and passer-byes.

Tabletop banners are ideal when space is restricted. Each of our table banners is made of heavy duty vinyl. They are also suitable for both outdoor and indoor use. They are available in a variety of sizes; 8.25”x12”, 11”x17” and 15.75”x32” to meet your marketing needs.  Some of the other product features include:

  • Easy to transport
  • Light weight strong aluminum

These banners are ideal for situations in which the booth is limited to a table. They are ideal for promoting a product, business, service, special event or promotion/contest.

Counter Cards

Counter cards are the ideal supplemental material for an indoor trade booth. Our counter cards are comprised of durable material. As such, they are resistant to damage caused by repeated handling and spills. They are also tiny enough to be placed on any table. Some of the other benefits of our counter cards include:

  • Sturdy
  • Waterproof
  • Works well with booths that require ongoing movement

Vinyl Banners

We’ve got some exciting news! We now offer high quality vinyl banners for either indoor or outdoor use. Banners are great for promoting a retail business, used as party decorations. store advertisement, promote an event and more. The possibilities are endless!

Any great trade show booth will feature dynamic durable vinyl banners. The banners we offer feature full color and are also durable enough to withstand the pressure of continual use in outdoor and indoor settings.

The banners feature optional option to include grommets or hems for easy hanging. Select from the following vinyl banners: 10mil matte indoor banner, 15oz blackout indoor banner, 13oz indoor/outdoor scrim vinyl banner and 8oz mesh outdoor vinyl banner.  Some of the other features of the product include:

  • Custom sizes available
  • Print options; one or both sides
  • Ideal for indoor and outdoor use
  • Durable and waterproof

Sell Sheets

Printing sell sheets is a great way to include a large amount of information about your business, products or services. Ideal to hand out at trade shows or networking events. Shell sheets are an effective print product when trying to engage with potential customers about certain service and products. They can present a large amount of information and images in a small space when designed properly. They are easy to hand out when attending a trade show or a networking event.  Benefits include:

  • One sheet message
  • Visual Display
  • Variety of sizes and printing options

Presentation Folders

There are many benefits of using presentation folders. Often handed out while attending trade shows. Hold other business materials such as business cards, brochures and more.

Any great booth at a trade show will have printed presentation folders on hand. They can be used in a variety ways. Presentation folders are commonly used as a marketing kit, including sell sheets, business cards and other print handouts that provide information regarding a business, product or service. These cost-effective marketing tools are designed to benefit business brand. Benefits include:

  • Easy to hand out
  • Able to hold a variety of print materials
  • Variety of sizes and print options

Magnets

Magnets are a great keepsake, applicable to all ages. Not only is it a practical object for potential customers to use, but it is the perfect way for your company to share photos and business announcements. Our indoor use magnets are printed in full color (CMYK) single (4/0) 17PT UV Coated card stock.

Some of the other great printing products we’re pleased to offer to enhance your next trade show event include:

Don’t Delay: Select The Right Product For Your Trade Show Today! If you have a trade show event coming up, now is the time to find the ideal printing products to enhance the aesthetic appeal and functionality of your booth. You can use some or all of the outstanding printing products listed above to ensure that your event is a big success!

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Learn How to Get Noticed with Plastic Cards

Along with our standard paper stock business cards, at Printsocial we offer 20PT and 30Mil plastic cards. Make a statement with durable plastic business cards.

Today, business cards continue to be one of the best and cost-effective marketing tool for any business of size. At Printsocial, we provide you a variety of printing options and paper stock for your next set of business cards including Inline Foil, Spot UV, Glossy and other options to make your card stand out. There are times […]

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Today, business cards continue to be one of the best and cost-effective marketing tool for any business of size. At Printsocial, we provide you a variety of printing options and paper stock for your next set of business cards including Inline Foil, Spot UV, Glossy and other options to make your card stand out. There are times you may want to choose a unique option such as plastic cards.

Plastic business cards can be used as ID cards, membership cards, gift cards, access cards and loyalty cards. The possibilities are endless. Select from our most economical 20PT plastic card or our thick 30MIL PVC card similar in thickness to a credit card. We’ve got the plastic card that fits you and your business needs.

SEE ALSO: InkTank: Creative Uses for Business Cards

Below are some examples of printed plastic cards. View more by visiting out plastic card image gallery.

20PT Plastic Cards

Our 20PT white plastic business cards are a little thinner than a 30mil credit card. They are more durable than a standard paper stock business card. The thickness of these cards are great for printing VIP cards and loyalty cards. Offered with a matte/dull finish, they are available with rounded corners. Our 20PT frosted plastic cards provide a slightly and opaque finish that can give your design and card a unique look.

Along with our white and frosty 20PT plastic card, we also offer a 20PT clear plastic card. All colors printed will be transparent, and they are shipped with a protective film that must be removed before handing out.

When choosing the card that’s best for you and your business, keep in mind they come with rounded corners.  Need a custom design but not sure how to get started? No problem! One of our graphic designers will be happy to help.
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Helpful Tips on Print Marketing and the Use of Colors

When designing your next business card, flyer, postcard or other product, it's important to understand the meaning of colors.

In order to be successful in marketing and branding, you must intimately know your audience. Sometimes, businesses are focused solely on reaching a targeted audience or capturing small niches of the market. However, principles of visual design and color theory are applicable to every brand, regardless of their business. Humans are deeply and intuitively responsive to […]

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In order to be successful in marketing and branding, you must intimately know your audience. Sometimes, businesses are focused solely on reaching a targeted audience or capturing small niches of the market. However, principles of visual design and color theory are applicable to every brand, regardless of their business.

Humans are deeply and intuitively responsive to use of color, and this insight is incredibly useful for building a memorable and effective brand image. When creating business cards, postcards, wedding invitations, flyers and other print materials, it’s important to understand the meaning of the colors selected. 

Colors and Shapes

Color can be incredibly influential in our perception, and color theorists and marketing experts have honed their skills to take advantage of this fact. Below we have listed a brief breakdown of common colors and their effect of mood. Depending on the nature of your business, there are different colors that best fit the mood and nature of your company.

Color Examples and Meaning

Gray is seen as a neutral color, signifying balance and calmness. Wikipedia is one of the more popular brands that utilizes this color, signaling the need for users to write unbiased, balanced content in their entries. This is also evident in Apple products, which strive for a positive and calm user experience.

Black signifies elegance, power and mystery. Many high-end fashion brands choose to apply a lot of black for this reason. This is evident in brands such as Chanel, Hermes, and Yves Saint Laurent. Black can also be viewed as authoritative like with The New York Times and CBS logo. Black can be used as a background to make sure other colors stand out. The color black contrasts great with bright colors.

Brown is a natural color, and it is seen as stable, reliable, and approachable due to its earthy quality. Hershey is a great example of effectively utilizing brown to its advantage, the comforting color being both nostalgic and timeless while conveying the company’s strong history. J.P. Morgan, one of the oldest, largest, and well known global financial institutions, also uses the color brown to denote stability and reliability.

 Blue is one of the more popular choices for brand logos, signifying trust, loyalty, strength, and reliability . This color is well received for electronic and digital services such as Dell, AT&T, Facebook, Twitter, and WordPress, as well as product-based companies such as Walmart, Oral-B, Lowe’s, Ford, and Oreo.

Green signifies growth, nature, health, and peace. Companies such as Whole Foods and Tropicana use this color to show that their quality food and drink products are beneficial to one’s health. Meanwhile, television channels such as Animal Planet and hotel chains like the Holiday Inn focus more on the peaceful environment component. Lighter greens tend to feel more optimistic than a serious, subdued shade of green. Additionally, a darker green can be associated with money.

Orange reflects a friendly, cheerful and confident vibe. It is perfect for television channels such as Nickelodeon and Starz, whose goals are to welcome and engage new viewers. It is also a good choice for adventure or vacation company logos. Harley Davidson is a good example for this, as its motto is to “Stop Dreaming. Start Riding,” beckoning  a call to adventure. Orange also offers a high visibility, so it can easily catch the attention or potential customers and can effectively highlight important elements of a print design.

Red is a passionate color, evoking emotions of excitement, youth, and boldness. This high visibility color is popular for children’s toys, such as Nintendo and Lego as well as drawing excitement for news stations such as CNN.  Often times, red can bring text and images to the foreground and can be used as an accent color to stimulate hunger and to allow individuals to make quick decisions, which is ideal for for companies like Target, Dairy Queen, and KFC.

Purple represents creativity, inspiring imagination. Due to its creative nature, it is perfect for television channels like SyFy as well as creative products like the gift cards at Hallmark. Toy companies such as Barbie also opt to use purple to showcase their imaginative brand.

White is clean and pure, and it is often used by healthcare companies in order to connect themselves with this feeling. It also means safety, innocence and can often represent a successful beginning. Companies that incorporate white into their logo include Nationwide, Blue Cross Blue Shield and Carolinas Healthcare System.

Yellow is known for evoking feelings of optimism, clarity and warmth. This color is perfect for brands where customer service is at the forefront of their mission. Yellow can also be associated with food and is commonly used to highlight the most important item in a design. Brands such as McDonald’s, UPS, Sprint, and Ikea utilize various shades of yellow.

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