Marketing


At Printsocial, we offer a diverse selection of premium print products that allow you to cultivate your business and presence. Take a look at our Marketing blogs to read about our stories, tips, and recommendations on a variety of print products.

What is Full Service EDDM®? Learn More About This New Service

Learn how full service EDDM can help grow your business by reaching potential customers.

Recently at Printsocial, we have launched the USPS’s® Full Service EDDM®. You have the option to select Print Only or Full Service EDDM®. By choosing full service EDDM®, you now can send premium quality postcards from your computer to customer’s mailboxes as little as 25¢ per home. This includes postage! It’s easy to put your […]

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Recently at Printsocial, we have launched the USPS’s® Full Service EDDM®. You have the option to select Print Only or Full Service EDDM®. By choosing full service EDDM®, you now can send premium quality postcards from your computer to customer’s mailboxes as little as 25¢ per home. This includes postage! It’s easy to put your local business in front of people who matter the most.

With full service EDDM®, there is no mailing list, no paperwork, no sorting or mailing, no USPS® account needed, and no mail permit required. Additionally, there’s no need to deliver those heavy boxes of postcards to the post office. At Printsocial, we handle everything: print, processing and delivery to the post office. To learn more, make sure you watch our video tutorial.

 

What does it include?

  • Route selection and on-site mapping tool.
  • USPS®processing.
  • USPS® paperwork.
  • Postcard bundling.
  • Facing slip insertion and preparation.
  • Packaging and delivering to the Post Office.

Advantages and Cost Savings:

  1. No shipping charges – You can save $20 – $90 or more per postcard order.
  2. No sales tax – You can save $20 or more per postcard order.
  3. Full Service postage is only 16¢ compared to 17.6¢ — That’s a saving up to $80 per EDDM® order

We still offer Print Only EDDM®. Below we break down what’s included in Print Only EDDM®.

Print Only from Printsocial

  • We print the EDDM® postcards and ship them to you.
  • You’ll need to create an account here and choose your mailing routes.
  • Fill out all USPS® paperwork and pay for the postage.
  • You’ll prepare the route bundles with the facing slips provided.
  • You deliver your postcards to the post office.

Get Started

The process is simple. All you’ll need to do is upload your files, review your orders and complete the checkout. That’s all you’ll need to do. We handle everything else: print, process and delivery to USPS®. If you need help with your files, we’ll be happy to help. You can contact us by competing our form or click the chat icon to get started.

Get started today and place your local business in front of people who matter the most.

SEE ALSO: Useful Tips on Why Print Continues to be Effective
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How to Select Affordable Print Products for Your Trade Show

If you’re a business owner who has a trade show coming up, now is the time to implement strategies that will make the event as successful as possible.

If you’re a business owner who has a trade show coming up, now is the time to implement strategies that will make the event as successful as possible. One thing to keep in mind as you prepare for the event is that not all trade shows are the same. Therefore, knowing which types of products […]

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If you’re a business owner who has a trade show coming up, now is the time to implement strategies that will make the event as successful as possible. One thing to keep in mind as you prepare for the event is that not all trade shows are the same. Therefore, knowing which types of products to use for specific events can help take your business-building process from good to great.

Use the information below to determine which type of printing products will be ideal for your marketing event:

Retractable Banners & Tabletop Banners

Promote a business, product, service or special event with one of our retractable banner stands or tabletop banner stands.

Retractable banners are a trade show staple. If you’re participating in a trade show that features a booth, you’ll want to select this type of advertising product. We offer the following banner stands: retractable banner stand and a more sturdy deluxe retractable banner stand with a variety of size options. Some of the benefits and features of our retractable banners include:

  • Travel-friendly carrying cases
  • Durable aluminum frame
  • Great for use indoors
  • Easy to set up and take down

Design an effective banner stand as it will grab the attention of potential customers and passer-byes.

Tabletop banners are ideal when space is restricted. Each of our table banners is made of heavy duty vinyl. They are also suitable for both outdoor and indoor use. They are available in a variety of sizes; 8.25”x12”, 11”x17” and 15.75”x32” to meet your marketing needs.  Some of the other product features include:

  • Easy to transport
  • Light weight strong aluminum

These banners are ideal for situations in which the booth is limited to a table. They are ideal for promoting a product, business, service, special event or promotion/contest.

Counter Cards

Counter cards are the ideal supplemental material for an indoor trade booth. Our counter cards are comprised of durable material. As such, they are resistant to damage caused by repeated handling and spills. They are also tiny enough to be placed on any table. Some of the other benefits of our counter cards include:

  • Sturdy
  • Waterproof
  • Works well with booths that require ongoing movement

Vinyl Banners

We’ve got some exciting news! We now offer high quality vinyl banners for either indoor or outdoor use. Banners are great for promoting a retail business, used as party decorations. store advertisement, promote an event and more. The possibilities are endless!

Any great trade show booth will feature dynamic durable vinyl banners. The banners we offer feature full color and are also durable enough to withstand the pressure of continual use in outdoor and indoor settings.

The banners feature optional option to include grommets or hems for easy hanging. Select from the following vinyl banners: 10mil matte indoor banner, 15oz blackout indoor banner, 13oz indoor/outdoor scrim vinyl banner and 8oz mesh outdoor vinyl banner.  Some of the other features of the product include:

  • Custom sizes available
  • Print options; one or both sides
  • Ideal for indoor and outdoor use
  • Durable and waterproof

Sell Sheets

Printing sell sheets is a great way to include a large amount of information about your business, products or services. Ideal to hand out at trade shows or networking events. Shell sheets are an effective print product when trying to engage with potential customers about certain service and products. They can present a large amount of information and images in a small space when designed properly. They are easy to hand out when attending a trade show or a networking event.  Benefits include:

  • One sheet message
  • Visual Display
  • Variety of sizes and printing options

Presentation Folders

There are many benefits of using presentation folders. Often handed out while attending trade shows. Hold other business materials such as business cards, brochures and more.

Any great booth at a trade show will have printed presentation folders on hand. They can be used in a variety ways. Presentation folders are commonly used as a marketing kit, including sell sheets, business cards and other print handouts that provide information regarding a business, product or service. These cost-effective marketing tools are designed to benefit business brand. Benefits include:

  • Easy to hand out
  • Able to hold a variety of print materials
  • Variety of sizes and print options

Magnets

Magnets are a great keepsake, applicable to all ages. Not only is it a practical object for potential customers to use, but it is the perfect way for your company to share photos and business announcements. Our indoor use magnets are printed in full color (CMYK) single (4/0) 17PT UV Coated card stock.

Some of the other great printing products we’re pleased to offer to enhance your next trade show event include:

Don’t Delay: Select The Right Product For Your Trade Show Today! If you have a trade show event coming up, now is the time to find the ideal printing products to enhance the aesthetic appeal and functionality of your booth. You can use some or all of the outstanding printing products listed above to ensure that your event is a big success!

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Learn How to Get Noticed with Plastic Cards

Along with our standard paper stock business cards, at Printsocial we offer 20PT and 30Mil plastic cards. Make a statement with durable plastic business cards.

Today, business cards continue to be one of the best and cost-effective marketing tool for any business of size. At Printsocial, we provide you a variety of printing options and paper stock for your next set of business cards including Inline Foil, Spot UV, Glossy and other options to make your card stand out. There are times […]

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Today, business cards continue to be one of the best and cost-effective marketing tool for any business of size. At Printsocial, we provide you a variety of printing options and paper stock for your next set of business cards including Inline Foil, Spot UV, Glossy and other options to make your card stand out. There are times you may want to choose a unique option such as plastic cards.

Plastic business cards can be used as ID cards, membership cards, gift cards, access cards and loyalty cards. The possibilities are endless. Select from our most economical 20PT plastic card or our thick 30MIL PVC card similar in thickness to a credit card. We’ve got the plastic card that fits you and your business needs.

SEE ALSO: InkTank: Creative Uses for Business Cards

Below are some examples of printed plastic cards. View more by visiting out plastic card image gallery.

20PT Plastic Cards

Our 20PT white plastic business cards are a little thinner than a 30mil credit card. They are more durable than a standard paper stock business card. The thickness of these cards are great for printing VIP cards and loyalty cards. Offered with a matte/dull finish, they are available with rounded corners. Our 20PT frosted plastic cards provide a slightly and opaque finish that can give your design and card a unique look.

Along with our white and frosty 20PT plastic card, we also offer a 20PT clear plastic card. All colors printed will be transparent, and they are shipped with a protective film that must be removed before handing out.

When choosing the card that’s best for you and your business, keep in mind they come with rounded corners.  Need a custom design but not sure how to get started? No problem! One of our graphic designers will be happy to help.
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Helpful Tips on Print Marketing and the Use of Colors

When designing your next business card, flyer, postcard or other product, it's important to understand the meaning of colors.

In order to be successful in marketing and branding, you must intimately know your audience. Sometimes, businesses are focused solely on reaching a targeted audience or capturing small niches of the market. However, principles of visual design and color theory are applicable to every brand, regardless of their business. Humans are deeply and intuitively responsive to […]

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In order to be successful in marketing and branding, you must intimately know your audience. Sometimes, businesses are focused solely on reaching a targeted audience or capturing small niches of the market. However, principles of visual design and color theory are applicable to every brand, regardless of their business.

Humans are deeply and intuitively responsive to use of color, and this insight is incredibly useful for building a memorable and effective brand image. When creating business cards, postcards, wedding invitations, flyers and other print materials, it’s important to understand the meaning of the colors selected. 

Colors and Shapes

Color can be incredibly influential in our perception, and color theorists and marketing experts have honed their skills to take advantage of this fact. Below we have listed a brief breakdown of common colors and their effect of mood. Depending on the nature of your business, there are different colors that best fit the mood and nature of your company.

Color Examples and Meaning

Gray is seen as a neutral color, signifying balance and calmness. Wikipedia is one of the more popular brands that utilizes this color, signaling the need for users to write unbiased, balanced content in their entries. This is also evident in Apple products, which strive for a positive and calm user experience.

Black signifies elegance, power and mystery. Many high-end fashion brands choose to apply a lot of black for this reason. This is evident in brands such as Chanel, Hermes, and Yves Saint Laurent. Black can also be viewed as authoritative like with The New York Times and CBS logo. Black can be used as a background to make sure other colors stand out. The color black contrasts great with bright colors.

Brown is a natural color, and it is seen as stable, reliable, and approachable due to its earthy quality. Hershey is a great example of effectively utilizing brown to its advantage, the comforting color being both nostalgic and timeless while conveying the company’s strong history. J.P. Morgan, one of the oldest, largest, and well known global financial institutions, also uses the color brown to denote stability and reliability.

 Blue is one of the more popular choices for brand logos, signifying trust, loyalty, strength, and reliability . This color is well received for electronic and digital services such as Dell, AT&T, Facebook, Twitter, and WordPress, as well as product-based companies such as Walmart, Oral-B, Lowe’s, Ford, and Oreo.

Green signifies growth, nature, health, and peace. Companies such as Whole Foods and Tropicana use this color to show that their quality food and drink products are beneficial to one’s health. Meanwhile, television channels such as Animal Planet and hotel chains like the Holiday Inn focus more on the peaceful environment component. Lighter greens tend to feel more optimistic than a serious, subdued shade of green. Additionally, a darker green can be associated with money.

Orange reflects a friendly, cheerful and confident vibe. It is perfect for television channels such as Nickelodeon and Starz, whose goals are to welcome and engage new viewers. It is also a good choice for adventure or vacation company logos. Harley Davidson is a good example for this, as its motto is to “Stop Dreaming. Start Riding,” beckoning  a call to adventure. Orange also offers a high visibility, so it can easily catch the attention or potential customers and can effectively highlight important elements of a print design.

Red is a passionate color, evoking emotions of excitement, youth, and boldness. This high visibility color is popular for children’s toys, such as Nintendo and Lego as well as drawing excitement for news stations such as CNN.  Often times, red can bring text and images to the foreground and can be used as an accent color to stimulate hunger and to allow individuals to make quick decisions, which is ideal for for companies like Target, Dairy Queen, and KFC.

Purple represents creativity, inspiring imagination. Due to its creative nature, it is perfect for television channels like SyFy as well as creative products like the gift cards at Hallmark. Toy companies such as Barbie also opt to use purple to showcase their imaginative brand.

White is clean and pure, and it is often used by healthcare companies in order to connect themselves with this feeling. It also means safety, innocence and can often represent a successful beginning. Companies that incorporate white into their logo include Nationwide, Blue Cross Blue Shield and Carolinas Healthcare System.

Yellow is known for evoking feelings of optimism, clarity and warmth. This color is perfect for brands where customer service is at the forefront of their mission. Yellow can also be associated with food and is commonly used to highlight the most important item in a design. Brands such as McDonald’s, UPS, Sprint, and Ikea utilize various shades of yellow.

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Useful Tips on Why Print Continues to Be Effective

At Printsocial, we understand the importance to reach new customers. We discuss the importance of print and how it can benefit your business marketing plan.

We all know that online presence for a business continues to be an important element for business of any size, but it can ultimately be overlooked. But when it comes to establishing an effective marketing plan, it is just as important to include the appropriate print product. Why? Not only can it help maximize the […]

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We all know that online presence for a business continues to be an important element for business of any size, but it can ultimately be overlooked. But when it comes to establishing an effective marketing plan, it is just as important to include the appropriate print product.

Why? Not only can it help maximize the exposure and reach of your business, it can additionally increase ROI for all the marketing dollars spent.

Print continues to be an influence on purchasers’ decisions, even with all the technology within the consumers’ reach everyday (internet, podcast and more). Unlike online, print allows consumers to “put their hands on something” that’s considered tangible. Some print items that will grab their attention can include cost-effective rack cards,  presentation folders, EDDM® postcards, flyers, beautiful business cards, roll labels and more. We offer a variety of paper stock and printing options to make sure they grab potential customers attention. Receive a free sample packet.

Below are some reasons why a business shouldn’t overlook the power of print for your marketing initiatives.

Print is versatile and engaging, making it an ideal marketing tool. Additionally, print is a great way for a business to show their creativity. How? It can be done easily with a creative design that may include print options such as Inline Foil, Spot UV, Stamped Foil, and more.

With print, you have a better opportunity to build a strong relationship with consumers since it’s easier to target them based on their location and their needs. This can be done by including general business information, product specials, event schedules, promotion offers to your EDDM® postcards, custom door hangers and other print materials.

When a customer has a print advertisement in their hands, it demands their attention, making them focus on the message you want to pass along to them. A study conducted recently showed that customers that read print advertisements increased their engagement longer than if reading the same message online. Content online is often viewed in 15 seconds. Print is much longer.

Print continues to be an extremely powerful marketing tool, and at Printsocial, we can help create your perfect product.

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Helpful Tips on How to Get Noticed with Promo Flags

Choose from teardrop flags or feather flags to promote your business, product or special event. The possibilities are endless!

Today, there are a variety of ways advertising flags can help promote and market a business, product, service and events. With heavy competition, it’s extremely important to have an effective marketing strategy to stand out and have people notice your product or business. It’s easy to get noticed with an eye-popping flag. At Printsocial, we […]

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Today, there are a variety of ways advertising flags can help promote and market a business, product, service and events. With heavy competition, it’s extremely important to have an effective marketing strategy to stand out and have people notice your product or business.

It’s easy to get noticed with an eye-popping flag. At Printsocial, we offer two types of flags: teardrop flags and feather flags. They are printed on a durable 3oz polyester fabric, making them great for indoor or outdoor use.

Outdoor flags have a way of capturing passerby attention quickly and easily. These bright promo flags can be placed in front of a store or grassy field to draw customer into a store and build brand awareness. The movement of a flag is an ideal way to grab anyones attention.  Optional hardware is available for outdoor flags. We recommend a ground stake and pole for outdoor use.

Common Uses for Outdoor Flags

  • Community Events
  • Grand Openings
  • Trade Shows
  • Realtor Open Houses
  • Special Events
  • Parades
  • New Product Launch

Indoor flags can create a long lasting impression with customers. Our flags offer a large print area that ensures that they are viewable, even from far away. Include your company logo, message or business slogan to increase your marketing and brand efforts.

Common Uses for Indoor Flags

  • In-Store Promotions
  • Business Trade Shows
  • Special Events

Optional hardware is available for indoor use. You can purchase a pole and cross base for indoor use or on flat pavement.

If you are adding additional hardware, the flag and hardware will be included in a convenient carrying case.

They are available in a variety of sizes to maximize your message. Teardrop flags are available in three different sizes; 7ft, 9ft and 11ft. With our feather flag, you have four size options to select from, including 8ft, 10ft, 12ft regular and 12ft jumbo. If you have any questions regarding printing flags, please contact one of our customer service representatives.
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Learn How to Effectively Market Your Business with Postcards

Promoting your business, service or products doesn’t have to be costly. By including some old fashioned marketing techniques can work well, such as printing postcards.

Promoting your special event, business, service or product doesn’t have to be costly. Including some old fashioned marketing techniques can work well, such as printing postcards. Including postcards in your marketing plan offers some advantage such as the simplicity of postcards and how the message is often easy to read and understand. Below we have […]

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Promoting your special event, business, service or product doesn’t have to be costly. Including some old fashioned marketing techniques can work well, such as printing postcards. Including postcards in your marketing plan offers some advantage such as the simplicity of postcards and how the message is often easy to read and understand.

Below we have included a few reasons why a business should include postcards into their marketing strategy.

Grab the Reader’s Attention

When designing a business postcard, try to include bold colors and choose fonts that are large and easy to read. By doing so, it can help grab the reader’s attention. This can also help get your message noticed immediately.  You can also add some great photographs of your business, product or service. This too will help grab their attention and possibly address their needs.

We offer a large selection of printing options including Spot UV and Inline foil to enhance your postcard. Find out how to enhance your postcard by including Spot UV into your design.

Your Postcard Message

One reason why postcards are considered on of the best marketing tools is because people can see the message clearly. Postcards are often delivered without envelopes, so potential customers don’t have open or flip through several pages to understand your message. Postcards are straight forward, and all the information is right in front of them.

Coupons Can Increase Sales

Our postcards are available in a variety of sizes, making them ideal for businesses to include a coupon or special offer. The size selected will determine if there is space for the message and coupon. Since they are offered in different sizes, they allow potential customers to easily place them on a refrigerator where they can see it often as a reminder.

Printing Postcards for Your Business

Test Your Market

Postcards are cost-effective, allowing businesses to test their market by sending different campaigns offering new services or products. You can track the results of each postcard campaign, which can help your business improve the marketing plan, making it more effective. Tracking can be done by including a QR code or by monitoring each postcard displaying different coupons.

When you include a coupon or special offer, it adds value to the postcard. This can help potential customers hold onto your advertisement.  By holding onto it, this allows your business to be seen over and over again.

If you have any questions about our postcards, please contact here. We’ll be happy to assist you.

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Effective Ways to Promote Your Business with Postcards

Printing postcards is a great way to spread the word about your business, product or services.

There are a lot of creative ways to utilize our affordable postcards as marketing materials. Advertise the benefits of your services and add in some eye-catching graphics to to make the piece stand out. Check out Total Writing Enrichment  4″ x 6″ 16PT Matte/Dull finish postcard. Having a clear CTA and images can help make the […]

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There are a lot of creative ways to utilize our affordable postcards as marketing materials. Advertise the benefits of your services and add in some eye-catching graphics to to make the piece stand out.

Check out Total Writing Enrichment  4″ x 6″ 16PT Matte/Dull finish postcard. Having a clear CTA and images can help make the postcard and effective marketing piece.

You can receive 500 printed postcards for only $27. To get started, click here.

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Additional Print Products You May Not Know We Offer

As a leading online printer, at Printsocial, we offer a large selection of printed products including business cards, Every Door Direct Mail postcards, flyers, postcards and more. But are you aware we also print posters, stickers, thick business cards, flyers, trading cards and table tents? We provide a number of products that you may not know […]

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As a leading online printer, at Printsocial, we offer a large selection of printed products including business cards, Every Door Direct Mail postcards, flyers, postcards and more. But are you aware we also print posters, stickers, thick business cards, flyers, trading cards and table tents?

We provide a number of products that you may not know of. Below we discuss some of these products.

Posters

We’ve made it easy for you to print custom posters. They are perfect for effectively promoting and advertising your business, special event, products or a message! If you are wanting to print off a large number of posters, we recommend printing our off-set posters. These posters are printed on premium quality 100LB gloss book with AQ (aqueous coating) and offered in a variety of print sizes.

Custom Stickers

Printing custom stickers continues to be a great marketing tool for any business or personal use. Our stickers are printed on a premium quality 70LB stock. Printed on crack-n-peel paper backing, they are available in a large selection of shapes and sizes. Choose from our square, rectangle, oval sticker with printing options, including UV Coating, Inline Foil, no additional UV, short run stickers and even bumper stickers.

Stickers can be used for product packaging, gifts, scrapbooking, stationary, decorations, school handouts and can be used to display support for your political candidate. The uses are endless, so it is time to get creative!

Business Envelopes

Creating classic custom designed envelopes are essential to stand out among the sea of mail. That’s why it’s critical to send out high quality, custom business envelopes from Printsocial. You need envelopes that speak to your brand standards. Offered with Uncoated Linen or Uncoated Smooth White. They are available with and without windows, in an array of sizes; some are even offered with side flap openings. Utilizing our quality printed envelopes is a sure way to leave a lasting impression.

Thick Business Cards

Looking for a business card that will stand out and get noticed? Well, we’ve got the right business card for you: the 32PT thick business cards called The ModCard. It’s our thickest paper option available, and it’s at a fraction of the price of our competitors. The ModCard is made up of three layers of premium uncoated paper stock that’s glued together, making the card 32PT thick! The center stock is black, which provides a distinctive edge. They are also available in postcards.

Along with the Modcard, we also offer a 32PT business card with color edges! Ready to take your business card game to the next level? We’re excited to release its 32PT Uncoated Painted Edge business card.

Printed Flyers

Custom printed flyers are considered a powerful marketing tool! Did you realize that they are cost-effective, yet a practical way to market a business? They can be handed out quickly and easily at fundraisers, business events, special events, or seminars with important information and details. Today, it’s essential to get your business message and brand in the hands of possible customers, but, it is just as vital to make sure that each custom flyer is of the best quality. Our flyers are offered with a variety of styles and finishes.

Notepads

Share unique and thoughtful notes with your own personalized notepads. They are a great way to emphasize your contact information and message to potential customers. Utilize your notepads as leave-behinds, giveaways, or additional material in a presentation folder. The uses for them  are endless, ranging from to-do lists to personal stationary. Printsocial offers two types of notepads: a 70lb uncoated linen notepad and a 70lb uncoated smooth white notepad.

Trading Cards

Are you searching for a memorable promotional item for you and your business? Printing trading cards can be the option. Pass them along to clients and potential customers or create them for sports teams, special occasions, pets, and volunteers. We offer a large selection of printing options including Spot UV, Silk Laminated, Uncoated, Glossy UV and more. Additional options include selecting the coating, printed sides, and size to help make each trading card design one-of-a-kind. Our graphic designers will be happy to help you.

Trading Cards

Table Tents

They’re ideal for promoting a special event, business, service or products. Table Tents are most commonly used for nightclubs, restaurants, bars, and additional establishments. Not only can printing table tents be used for marketing, they can be used at events or parties as centerpieces. Select from our two printing options: Matte or Glossy UV coated.

Bookmarks

Capture the mind of readers by printing custom bookmarks. Do you have a fundraiser or an event? Custom bookmarks are a great and friendly way to reach a specific crowd. Promote an event, special cause or business with your printed bookmarks. They can be used as insert coupons, tear-off tickets, or simply to advertise an upcoming event. Select from a large selection of sizes, printing options, and paper stock to make them even more customizable!

As you can see, we offer a large selection of print products for personal or business use. Feel free to contact us if you have any questions or concerns regarding our printed products.

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Useful Marketing Tips for an EDDM® Postcard Campaign

Often referred to as Every Door Direct Mail®, EDDM® is service provided by the USPS®. These postcards provides an exceptional marketing tool for any size business: small, medium or large. Whether a business wants to reach new customers in a business setting or residential area, implementing a postcard campaign can create a lot of leads. […]

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Often referred to as Every Door Direct Mail®, EDDM® is service provided by the USPS®. These postcards provides an exceptional marketing tool for any size business: small, medium or large.
Whether a business wants to reach new customers in a business setting or residential area, implementing a postcard campaign can create a lot of leads.

We will discuss several marketing ideas that can improve and help the success of an EDDM® postcard campaign.

Create a Marketing Strategy

When deciding on an Every Door Direct Mail® campaign, there are an array of factors that should be looked into a marketing plan or strategy. First, establish some goals for your campaign. Select a date for the campaign to run and look into the demographics for the mailing area. With EDDM®, you can either select by mailing route or by zip code. Decide on the amount of mailers you will send out during the campaign or break it down to multiple campaigns with different areas targeted. Send up to 5,000 postcards a day per location.

By creating a marketing strategy, you should be able to measure and assemble results of the campaign. Measuring the results can help a business owner adjust certain variables that may help the next campaign , resulting in more foot traffic and revenue.

Include a Discount or Offer

Discuss a plan with your marketing team and develop a promotional offer, savings coupon or discounted service. The special offer can reflect a time when the customers can use the discount, promotional item or use the coupon. The offer should be easily displayed not only to entice the consumer, but allow them to respond quickly. Having a strong call-to-action, a business may notice a higher response rate from customers.

Premium EDDM® Postcards

It is important to create an effective Every Door Direct Mail® postcard. Design a vibrant theme or colors that are constant with the businesses brand identity to make an impact. As mentioned above, a call-to-action is important, so make sure you have incorporated that into the design. Having a great design and including an offer can influence potential customers to inquire about products, services of business incentives. At Printsocial, we offer premium paper stock with printing options including Spot UV, Glossy UV, Matte, 100LB Gloss and others.

Mailing Strategy

Remember, you can send up to 5,000 postcards per location. This means you have the opportunity to have your business, product or service in front of those who matter most. With EDDM®, there is no need to purchase a mailing list or purchase leads. Through the USPS®, businesses can use their web-based tool to research areas to deliver their campaigns. Quickly and easily target a specific are or by selecting a zip code. There is an option to have the Every Door Direct Mail® postcard mailed to both commercial establishments or residential addresses. But, a campaign can specifically target for business establishments or just residents only.

Full Service Every Door Direct Mail

Just recently, we launched our latest service: Full Service EDDM®. What is this? You now have the ability to send out high quality postcards from the comfort of your computer to potential customers as low as 26¢ per home. That includes postage! Watch our Full Service EDDM tutorial video and find out how easy it is to use this service.

With an effective and well designed postcard, a business can attract a lot of attention by including an EDDM® campaign. With professionally printed postcards, not only will the revenue increase, new customers can increase too.

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