Are you looking for a way to highlight and display products and services about your business easily? Well, brochures are great for displaying what your business or organization has to offer. So, it’s important to make sure your brochure is a great marketing tool for your business. Below are some tips from selecting the right size, […]
Are you looking for a way to highlight and display products and services about your business easily? Well, brochures are great for displaying what your business or organization has to offer. So, it’s important to make sure your brochure is a great marketing tool for your business.
Below are some tips from selecting the right size, content and folding options to make sure it’s a success
The design of a brochure has the ability to attract new customers and is ultimately the most important part of the brochure. Having a poorly designed brochure can actually turn off the readers and can make your business and brand look unprofessional. It’s important to keep with the basics; content and design must be clear and simple.
Make sure that the images and content used for the brochure are easy to read and most importantly, easy to understand. If including colorful statistics and graphics, make sure they have a purpose and the consumers can easily understand the message you are trying to convey. A confused consumer often times results in a lost customer.
The cover obviously is an important aspect of the brochure. Similar to a thesis statement or an elevator pitch, your goal is to grab the customer’s attention and have he or she want more. Without a well designed cover, it may be overlooked. The cover should create an emotional connection ranging from curiosity to excitement! A creative cover often leads the consumers to read more.
Now that you have grab your customer’s attention, it is time to create the content. You’ll want to present your offers and message in detail. The content is important as it can bring awareness, drive sales and encourage repeat customers. Once the content has been determined, you’ll get a better understanding of how to arrange it throughout the brochure by importance. Keep it clear and concise, and keep clear of adding unneeded information. To-the-point and short descriptions are easier to read. Often times, this can lead people to reading the entire brochure. Make sure the use of colors are appropriate and match your brand.
Selecting a the folding options can be overwhelming. So, a popular choice is the basic trifold as they are great for showcasing a business brand, product or services efficiently. Depending on the design and use, there are other options available, including roll fold, half fold and more. You can always contact one of customer service representatives with questions.
Selecting Paper Stock
Brochures have a tendency to have a longer shelf life than other print materials, so selecting the right paper stock is important. Sometimes this process is overlooked. Choosing the thickness and coating plays an important role in the design. For example, choosing glossy paper can give it an appealing look, and having a thicker stock may make it look more professional than a thinner stock.
With our brochures, we offer 100LB, 70LB and 80LB paper stock along with printing options including satin, aqueous, glossy and even uncoated. Depending on the market and your message, paper can play a pivotal role in the overall design.
As you can see, there are a lot of variables and options that can impact the success of a brochure. When designed properly, it can be an effective marketing tool.