A great way to enhance your brand and attract customers can be done with a well designed hang tag. Stand out among competitors and add interest from customer by incorporating custom hang tags for your products.
Similar to printing business cards and brochures, hang tags can help you and your business communicate your brand story, allow customers to distinguish your products from competitors and even help attract attention to your brand and company.
There are so many ways to incorporate the use of hang tags. They can be used for jewelry, clothing, handbags, bottles, party favors, gift bags, specialty jars, food packaging, toys, and more. When thinking of hang tags, most people automatically think price tags, but the use of a hang tag can go much further than that. There are so many unique ways to use hang tags, which makes them fun!
The tag can display your company logo/branding, can include care instructions, can have a “To: / From” gift section, can include ingredients or materials, or can even be used as a Thank You note to your customers. Since there are a lot of ways to use hang tags, we’ve included some helpful marketing strategies to keep in mind when creating a hang tag.
We just recently announced new hang tag printing options including our 14PT Natural, Pearl Metallic, Velvet Laminated and 22PT Gloss Laminated.
Adding an image can provide your customers with a better understanding of what your product will look like. For example, if your business sells clothing, you can include an image of someone wearing it. This gives the customer a vision or a sense of how it may look while wearing it. If you’re able to, try to include another item that goes along with the look that you are offering. Images not only can speak a thousand words, but they can help sell the product.
Similar to other marketing materials, hang tags offer plenty of space for you to include additional information. This can consist of your website, social media profiles, phone numbers and business information. By adding these, customers can easily find you later.
Share your brands and your unique story. How did you get started? Are the products locally made? Eco-friendly? One-of-a-kind? A personal touch can help a customer make their decision.
Hang tags give you the opportunity to tell your customer how the product can be used or suggestions. Tips can include instructions or simple care tips. For example, If you are selling surfing gear, your hang tag should explain what it’s intended for.
Additionally, some products that use hang tags may be purchased as gifts. Try to include additional information, as this can help potential customers who aren’t familiar with your product get a better understanding of what you offer. Brief information can go a long way when deciding on a product.
There are different printing options available to make your hang tag one-of-a-kind. You can select from Silk Laminated, Spot UV, Glossy UV, Matte, Inline Foil, Uncoated, and Stamped Foil. Each can offer a distinct look and feel depending on the product.
Select from 14PT, 16PT, or 18PT premium card stock, and choose from printing on one or both sides. If you have any questions about our printing options, we’ll be happy to help. Click here to contact us.
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