Selecting an affordable business card can be challenging. Having one can be looked as an extension of you and your business. With that in mind, there are some decisions to make when creating one. Often times, these small, yet simple marketing tools can help create a great first impression on clients and potential customers.
The appearance can enhance the credibility of your brand and business while creating an image of professionalism.
Often times, a poorly designed business card can hurt business opportunities and ultimately reflect badly on your business brand. Before the design goes to print, make sure you look over everything closely. Having another set of eyes can help, so ask close friends or co-workers about the design.
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What to Include in Your Business Card Design
The names on the business card should naturally be the most obvious feature. The names often include the organization, or business, the individual, along with a job title. The placement and size of the names should involve careful consideration to gain the maximum effect. For example, do you want the name of the business to be the most prominent name, or should the focus go to towards the employee?
If your business has a mailing address or a physical location, then it should be included on the business card. You may even want to include a map located on the back of the card to give it a unique look and it can help customers find your business easier. If the business is based online only, then there is no need to include an address on the business card.
The most direct line should be listed first if an employee has multiple phone numbers. Additionally, if using multiple numbers, it’s recommended to have them separated with characters such as a period or hyphen to keep them legible. Try to make sure it’s consistent with the design you select and check to make sure the information is accurate.
Business Website and Email Address:
A vital component of your business is its web presence. You want potential customers to be able to contact you and learn about your business online. Including the website is essential for an online business, and it’s also great for a brick-and-mortar company too. Having an email address displayed on your business card is crucial for a modern card. It’s ok to include social media links, as it’s another way for a business to connect with its customers.
Description of Services or Business Tagline:
An accurate description or a tagline of your company can communicate useful and helpful information for the customers. You can also list a few of the services and products offered.
Adding this interactive feature to your business card will allow clients to easily scan it with their smart phone and promptly be directed to your website or a designated landing page.
Business Card Designs
If you have a logo, make sure you include it when designing the business card. It can help establish businesses identity (brand identity)and provide customers with an image to relate with.
If your business includes selling several products or even one product, you can include a few of the businesses best-selling items and include them on your business card.
Although including bright colors may make your business card stand out, it’s not always the best route to take with the design. Selecting complimentary colors that are engaging can add to the professional appearance. Of course, it should be consistent with your business logo, and branding of the company.
Readability and Decorative Elements:
Selecting the right font can be challenging. When choosing the style and size of the font, you’ll need to make sure it’s legible once printed. This includes decorative elements and color choice for your card including lines and boxes that can be used to separate information. Also, this can include printing features including Spot UV, Inline foil and Stamped Foil. All features that can enhance your business card design.Incorporating great information with an effective design can boost your networking prospects and build credibility for your business.
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