The paper stock used for your print project is a key detail. It should help your project perform well and send the right message.

How to Choose the Best Paper Stock for Your Print Product

The paper stock used for your print project is a crucial detail. It should help your project perform well and send the right message. Therefore, the type of paper you use is an important decision that needs careful consideration. You can choose from a wide variety of paper stock types for your custom business cards, posters, affordable postcards, flyers and more.

Before making any decisions about the characteristics you want for the paper, consider both the message and function of the print project. Think about whether the finished product will be handled frequently or put on display, such as an event poster. If it needs to withstand wear and tear or long-term usage, the paper’s durability is an essential factor to consider. Coated paper is more resistant to dirt, moisture, and wear. Determine whether the project should look more straightforward or artistic as this could make a difference in what you choose for the color or texture of the paper stock. For example, the colors may look duller on Kraft paper.

Coated paper is often used for projects involving art or photographs. The type of paper offers a coating that prevents the paper fibers from absorbing the ink and allows the ink to stay at the top of the paper and gives the paper a smooth and glossy texture. The smoothness can range from matte to gloss. Semi-matte and gloss are the best for images.

Postcard Printing Options

Coated paper is often used for projects involving art or photographs. The paper has a type of coating that prevents the paper fibers from absorbing the ink. This allows the ink to stay at the top of the paper and gives the paper a smooth and glossy texture.

  • Glossy Coated UV Postcard

A benefit of selecting a postcard with Glossy UV coating is that it can help protect and increase the longevity of the postcard. Additionally, the glossy UV can enhance the overall design.

The uncoated paper offers more texture than coated but is usually better for projects that involve mostly text. More light reflects on coated paper, which can cause difficulty when trying to read the fonts. Additionally, uncoated card stock allows the ink to absorb into the paper stock, which can result in slightly dull colors. The advantage is that you can write with a pen or pencil without fear of smudging. Such paper stock is generally used for appointment cards, real estate brochures, menus and others.

Uncoated card stock will allow the ink to absorb into the paper resulting in slightly duller colors. The advantage is that you can easily write with a pen or pencil without fear of smudging.

  • Uncoated Business Cards

Uncoated paper allows the ink to take in the paper, which can result in somewhat duller colors. This paper allows you to write on them with a pen or pencil without smudging easily. Uncoated business cards are a great selection if using them as appointment cards.

The linen paper is nicely textured, yet still allows for writing and adds a touch of class!

  • 100LB Uncoated Linen Cover Stock

If you look closely at the logo, you can see the cross hatch design, which gives this paper a somewhat textured feel and look to it. Linen business cards are lightweight, that’s perfect for anyone trying to achieve a traditional looking business card.

The thickness and weight of your paper stock will affect its durability. Generally, a heavier paper will be thicker, and the thinner paper will be lighter. If sent out in the mail, such as an Every Door Direct Mail® postcard, keep in mind, they will be picked up, rifled through, and moved around, so a thicker paper would be a good option.

Your choice of paper stock will make a notable difference in how your project looks and feels. At Printsocial, we offer a free sample packet which includes a variety of paper stocks and finishes.  If you carefully consider each characteristic of the paper and what will work best for your project, the paper you choose will significantly improve the quality of your finished product.