Marketing with postcards remains one of the most effective and cost efficient ways to reach potential customers and grow your business. It is a reliable and easy way to increase sales, advertise special promotions, and keep in touch with clients. Here are five timeless marketing ideas you can use to promote your business, services, and products using business postcards.
Limited Time Sales Promotions
Limited time only offers create a sense of urgency to bring in customers to make a purchase within a certain period of time. Pick a service or product to offer at a one time only, discounted price. For your postcard promotion, choose a different area each week to advertise the same promotion to as many customers as possible. You will be attracting an onslaught of customers in no time at all with your urgent promotion. If looking to advertise to an entire neighborhood or by zip code, you may want to look into our new product full service EDDM® through the USPS®. Watch our video tutorial to learn more about this service.
Having loyal customers is the driving force in any business. One way to maintain your customer’s happiness and to keep them coming back can be done by offering a customer loyalty sale. Use them to promote a one day only customer appreciation discount sale. Tell customers they must bring the postcard with them to redeem special offers so you can easily track the response rate. This marketing plan is a great way to keep active customers happy and to transform inactive customers into happy, loyal ones. The possibilities are endless.
Refer a Friend
Start a postcard marketing campaign that encourages current customers to refer friends and family to your business. Offer customers a special discount or giveaway item for each new customer they refer. To go one step further, you could offer both the returning customer and the referred friend a special offer. This will help you to expand your customer base and increase sales.
Business Event Promotions
Premium postcards are a great way to advertise a business event. They can act as miniature custom flyers that provide customers with the necessary details of the event and reasons why it would be in their best interest to attend. Inform your current and potential customers, increase attendance, and grow your company.
Holiday Greetings and Special Events
Special events, such as holidays and birthdays, provide a great reason to use postcard marketing. You can offer customers special discounts on your service or product specifically for a holiday. You can also offer a discount or sample product for birthdays, anniversaries, or other special events. This will make your current customers feel happy and cared for and it will draw in business for you.
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