CMYK vs RGB… In the Print World, CMYK Wins Every Time

CMYK color mode wins in the print industry every time.

CMYK and RGB are acronyms that refer to color models used to create images and files. CMYK color mode is used for printing. RGB (not to be confused with Cleveland Browns quarterback RG3) color mode is used to display images that are intended to be viewed on monitors and screens only. CMYK stands for Cyan, […]

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CMYK and RGB are acronyms that refer to color models used to create images and files. CMYK color mode is used for printing. RGB (not to be confused with Cleveland Browns quarterback RG3) color mode is used to display images that are intended to be viewed on monitors and screens only.

CMYK color model used for 4 color process printing.CMYK stands for Cyan, Magenta, Yellow, and Black. These four basic ink colors are combined together in varying amounts to create a wide variety of colors for printing. You should always request a CMYK copy of your logo or any other file that you would like to have printed from your Graphic Designer. The above Blissful Bicycle logo and marketing materials look as though they were just printed with blue ink; in actuality, the blue color is made up of 55% Cyan ink and 22% Magenta ink. When the two color values are combined for printing, the above blue is the result. RGB stands for Red, Green, and Blue. These colors are actually lights that are mixed to create and display digital images on screens and electronic devices. RGB stands for Red, Green, and Blue. These colors are actually lights that are mixed to create and display digital images on screens and electronic devices. Images created using RGB color mode are able to display very vibrantly, but those bright neon colors are not able to be reproduced using CMYK inks.

When you try to print files that are intended to be viewed digitally on a screen, the print color outcome will be much different than what appears on your screen. Here is an example of what an RGB file looks like on screen in comparison to how it looks when converted to CMYK for printing.

What RGB color values look like when converted to CMYK for printing.

If your file is going to be printed, it needs to be set up in CMYK color mode. How can you make sure your file is set up in CMYK? Below are the steps to check your print files using popular Adobe design software. 

Adobe Photoshop – Image > Mode > CMYK Color
Adobe Illustrator – File > Document Color Mode > CMYK Color
Adobe InDesign – File > Document Setup > Intent: Print

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Share the Love with Custom Valentines

Custom Printed Valentine's

Valentine’s Day is right around the corner. The standard candy, gifts, flowers and cards are sure to be exchanged. This year, instead of the buying the same ole boring drug store Valentine’s Day cards, get creative by sending out customized Valentines. Incorporating a special photo on the front and a sweet message on the back […]

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Valentine’s Day is right around the corner. The standard candy, gifts, flowers and cards are sure to be exchanged.

This year, instead of the buying the same ole boring drug store Valentine’s Day cards, get creative by sending out customized Valentines. Incorporating a special photo on the front and a sweet message on the back is a sure way to warm everyone’s heart.

Think about how you felt the last time someone sent you a card that they actually made. You held on to it because it was so thoughtful and special. Give your friends and family that same feeling this year with customized Valentines. From our 2.5 x 2.5 square social cards to our 4 x 6 postcards, the possibilities are endless.

Sharing your happily ever after or the fact that your kids really do love each other just might make someone’s day.

SEE ALSO: How to Use Pinterest for Printspiration

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How to Market a Business or Cause with Postcards

At Printsocial, we print a variety of postcards to fit your needs. Postcards can be used to promote a business, product or service. The possibilities are endless.

Marketing with postcards remains one of the most effective and cost efficient ways to reach potential customers and grow your business. It is a reliable and easy way to increase sales, advertise special promotions, and keep in touch with clients. Here are five timeless marketing ideas you can use to promote your business, services, and […]

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Marketing with postcards remains one of the most effective and cost efficient ways to reach potential customers and grow your business. It is a reliable and easy way to increase sales, advertise special promotions, and keep in touch with clients. Here are five timeless marketing ideas you can use to promote your business, services, and products using business postcards.

Limited Time Sales Promotions

Limited time only offers create a sense of urgency to bring in customers to make a purchase within a certain period of time. Pick a service or product to offer at a one time only, discounted price. For your postcard promotion, choose a different area each week to advertise the same promotion to as many customers as possible. You will be attracting an onslaught of customers in no time at all with your urgent promotion. If looking to advertise to an entire neighborhood or by zip code, you may want to look into our new product full service EDDM® through the USPS®. Watch our video tutorial to learn more about this service.

Customer Rewards

Having loyal customers is the driving force in any business. One way to maintain your customer’s happiness and to keep them coming back can be done by offering a customer loyalty sale. Use them to promote a one day only customer appreciation discount sale. Tell customers they must bring the postcard with them to redeem special offers so you can easily track the response rate. This marketing plan is a great way to keep active customers happy and to transform inactive customers into happy, loyal ones. The possibilities are endless.

Refer a Friend

Start a postcard marketing campaign that encourages current customers to refer friends and family to your business. Offer customers a special discount or giveaway item for each new customer they refer. To go one step further, you could offer both the returning customer and the referred friend a special offer. This will help you to expand your customer base and increase sales.

Business Event Promotions

Premium postcards are a great way to advertise a business event. They can act as miniature custom flyers that provide customers with the necessary details of the event and reasons why it would be in their best interest to attend. Inform your current and potential customers, increase attendance, and grow your company.

SEE ALSO: Effective Ways to Promote Your Business with Postcards

Holiday Greetings and Special Events

Special events, such as holidays and birthdays, provide a great reason to use postcard marketing. You can offer customers special discounts on your service or product specifically for a holiday. You can also offer a discount or sample product for birthdays, anniversaries, or other special events. This will make your current customers feel happy and cared for and it will draw in business for you.

SEE ALSO: How to Use Pinterest for Printspiration

Not sure which product is best for you?  Request a free sample packet. You’ll get a chance to see and feel the quality of the cards and printing options. Allow your project come to life!

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What is Full Service EDDM®? Learn More About This New Service

Learn how full service EDDM can help grow your business by reaching potential customers.

Recently at Printsocial, we have launched the USPS’s® Full Service EDDM®. You have the option to select Print Only or Full Service EDDM®. By choosing full service EDDM®, you now can send premium quality postcards from your computer to customer’s mailboxes as little as 26¢ per home. This includes postage! It’s easy to put your […]

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Recently at Printsocial, we have launched the USPS’s® Full Service EDDM®. You have the option to select Print Only or Full Service EDDM®. By choosing full service EDDM®, you now can send premium quality postcards from your computer to customer’s mailboxes as little as 26¢ per home. This includes postage! It’s easy to put your local business in front of people who matter the most.

With full service EDDM®, there is no mailing list, no paperwork, no sorting or mailing, no USPS® account needed, and no mail permit required. Additionally, there’s no need to deliver those heavy boxes of postcards to the post office. At Printsocial, we handle everything: print, processing and delivery to the post office. To learn more, make sure you watch our video tutorial.

 

What does EDDM® include?

  • Route selection and on-site mapping tool.
  • USPS®processing.
  • USPS® paperwork.
  • Postcard bundling.
  • Facing slip insertion and preparation.
  • Packaging and delivering to the Post Office.

Advantages and Cost Savings:

  1. No shipping charges – You can save $20 – $90 or more per postcard order.
  2. No sales tax – You can save $20 or more per postcard order.
  3. Full Service postage is only 16¢ compared to 17.6¢ — That’s a saving up to $80 per EDDM® order

We still offer Print Only EDDM®. Below we break down what’s included in Print Only EDDM®.

Print Only from Printsocial

  • We print the EDDM® postcards and ship them to you.
  • You’ll need to create an account here and choose your mailing routes.
  • Fill out all USPS® paperwork and pay for the postage.
  • You’ll prepare the route bundles with the facing slips provided.
  • You deliver your postcards to the post office.

Get Started

The process is simple. All you’ll need to do is upload your files, review your orders and complete the checkout. That’s all you’ll need to do. We handle everything else: print, process and delivery to USPS®. If you need help with your files, we’ll be happy to help. You can contact us by competing our form or click the chat icon to get started.

Get started today and place your local business in front of people who matter the most.

SEE ALSO: Useful Tips on Why Print Continues to be Effective
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Get Noticed with Our New Hang Tag Options

Select our new pearl metallic hang tag to show off your product.

Don’t ignore the small and effective ways to promote your business, product or service on a budget. Create a well designed hang tag for your products to promote a business and educate customers. They are ideal for clothing, party favors, jewelry, gift baskets and more. At Printsocial, we’re excited to add new printing options for […]

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Don’t ignore the small and effective ways to promote your business, product or service on a budget. Create a well designed hang tag for your products to promote a business and educate customers. They are ideal for clothing, party favors, jewelry, gift baskets and more. At Printsocial, we’re excited to add new printing options for hang tags.

In addition to our silk hang tag with Spot UV, we provide four additional hang tag options; 14PT Natural, Pearl Metallic, Velvet Laminated and a thick 22PT Gloss Laminated Hang Tag.

New Hang Tag Options

14PT Natural

Do you need a more natural looking hang tag? You now have the option to select our 14PT natural hang tag. It’s an eco-friendly card stock that offers a light and natural cream color with an elegant smooth surface. The smooth surface allows you to write on them with a pen or pencil. Allow your clothing, products and jewelry to stand out with this 14PT card stock.

Our premium 14PT natural hang tags provides a light, cream and natural color with a smooth surface ideal for writing on with a pencil or pen.

 

22PT Gloss Laminated

Select our 22PT Gloss Laminated hang tag if you are searching for a thicker tag. Printed with a luxurious protective gloss lamination that’s applied to the card stock making the them 22PT thick. The lamination protects them from chipping along the sides and makes them more durable.  Plus, they’re water and tear resistant.

Velvet Laminated

Compliment your hang tag by choosing a rich and velvety card stack. Our Velvet hang tags are unlike any other premium card stock. They are printed on 16PT C2S (coated two sides) with a thin 1.5mil laminate making them 19PT thick.

At Printsocial, we are excited to announce four additional hang tag printing options including pearl metallic, 22PT glossy laminated, 14PT natural and velvet laminated.

Pearl Metallic

Show off your apparel, jewelry and products with our premium Pearl Metallic hang tag. The pearl fibers allow this elegant stock to shimmer in the light when viewed from a variety of angles. Embedded with pearl fiber which gives the paper a metallic and smooth appearance creating an elegant hang tag.

18PT French Kraft

These hang tags provide a rustic and beautiful appearance. Kraft hang tags provides natural fibers and visible, subtle flecks which gives them a natural feel and organic appearance.

SEE ALSO: Make an Impact with our New French Kraft Paper

We’ll be happy to send you samples. Please complete our sample packet form, and we’ll send you free print samples.
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Print with Purpose: Autism Speaks

Learn more about Autism Speaks. They are part of our Print with Purpose program.

At Printsocial, our mission is to provide our customers with affordable, high quality print products, including brochures, posters, postcards, business cards, banners, and more, while donating 5% of every sale to the non-profit, fundraising organization or church of their choice. We call this Print with Purpose. 

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At Printsocial, our mission is to provide our customers with affordable, high quality print products, including brochures, posters, postcards, business cards, banners, and more, while donating 5% of every sale to the non-profit, fundraising organization or church of their choice. We call this Print with Purpose. 

Each month, we are highlighting a non-profit organization that has joined our Print with Purpose program. At Printsocial, we feel it’s important to share their stories so others can learn more about their cause.

In our spotlight this month is Autism Speaks, who’s been a nonprofit partner with us since the beginning.

Autism Speaks is dedicated to funding global biomedical research into the causes, prevention, treatments, and a possible cure for autism. They strive to raise public awareness about autism and its effects on individuals, families and society, all while working to bring hope to those who deal with the hardships of this disorder. Funds raised for Autism Speaks help to support these goals.

Looking for additional information in your local area? Click here for details.

If you know of an organization that would benefit from our Print with Purpose program, please click here for registration.  As you spread the word, you’ll increase the exposure to potential donors helping your organization to grow.

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Make an Impact With Our New French Kraft Paper

We are happy to announce our latest product; 18PT French Kraft Paper. It offers a rustic appearance as it's 30% recycled.

We’re excited to announce our latest paper stock; 18PT French Kraft paper stock. This paper provides a light brown color with natural fibers along with visible flecks, giving it an organic feel and look. The uncoated smooth finish is one-of-a-kind providing excellent print quality, and it is 30% recycled, giving it a rustic and warmth eco-friendly appeal. […]

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We’re excited to announce our latest paper stock; 18PT French Kraft paper stock. This paper provides a light brown color with natural fibers along with visible flecks, giving it an organic feel and look. The uncoated smooth finish is one-of-a-kind providing excellent print quality, and it is 30% recycled, giving it a rustic and warmth eco-friendly appeal.

Optional white ink is able to be applied to a specific area or all over, giving you the flexibility to brighten and add contrast to the images.

Keep in mind, when selecting French Kraft, this paper is recycled and colored which may offer a slight color variation due to the materials that were used in manufacturing the stock. Additionally, the flecks in the paper will vary as well from sheet to sheet and press run to press run.

French Kraft Paper:

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How to Enhance Your Business Card with Stamped Foil

Green stamped foil business card printed by Printsocial.

Printing business cards continue to be effective marketing tool and are often handed out during introductions and networking events. They can be stylish and fun and still have the ability to grab the attention of potential customers and clients quickly and easily. First impressions means everything. It can be crucial for you and your business […]

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Printing business cards continue to be effective marketing tool and are often handed out during introductions and networking events. They can be stylish and fun and still have the ability to grab the attention of potential customers and clients quickly and easily.

First impressions means everything. It can be crucial for you and your business brand. So, why not enhance your business card by including Stamped Foil? This gives them a shiny and astonishing look to selected areas of the design that will receive the metallic foil.

Generally, when looking into adding Stamped Foil, common colors that come to mind are gold and silver. At Printsocial, we offer nine unique color choices to allow you and your brand to stand out. Select from silver, gold, hot pink, pink, copper, green, red, blue and black.

SEE ALSO: What is Bleed & Why do Print Files Require It?

When including stamped foil into your design, each card ordered can only receive one color of foil. For example, we are not able to print a foil stamp job with blue on the front of the card and include gold on the back. Note: if you’re interested in adding more than one foil color, please look into our inline foil business cards.

Below are some examples of our printed products with stamped foil.

Here is an example of a business card with blue stamped foil. We offer nine different stamped foil colors to enhance your business card.

  • Blue Stamped Foil

This is a business card with black stamped foil printed by Printsocial.

  • Black Stamped Foil

Enhance the look of your business card by including stamped foil into the design. We offer two pink foil; traditional soft pink and hot pink.

  • Pink and Hot Pink Stamped Foil

This is an example of a Silk Laminated Business Card with Silver Stamped Foil and Spot UV

  • Silver Stamped Foil

Creating a business card can be very personal and an important decision. Our in-house graphic designers are here to help. Complete our online graphic design from to get started.

Stamped Foil Products:

  • Business Cards
  • Hang Tags
  • Postcards

Looking to receive samples? Please complete our online form to receive a free sample packet. The following products are available in our sample packet: business cards, hang tags, postcards, bookmark, stickers and more. They can be printed on a variety of paper stock and print options, including Spot UV, Glossy and Inline Foil.

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We’re Excited to Announce New Starlight Photo Lustre

New from Printsocial; Starlight Lustre Paper. Luxurious paper stock offered in invitations & announcements, postcards and sell sheets.

We’re excited to announce our latest printed product; Starlight Photo Lustre. This luxurious 10PT paper stock will bring style and class to your brand. Not only do they offer a fine silvery tint, but they also provides a subtle glimmer online another paper. Additionally, it provides a slightly glossy, smooth finish, which can help enhance […]

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We’re excited to announce our latest printed product; Starlight Photo Lustre. This luxurious 10PT paper stock will bring style and class to your brand.

Not only do they offer a fine silvery tint, but they also provides a subtle glimmer online another paper. Additionally, it provides a slightly glossy, smooth finish, which can help enhance the colors, image and details making this product truly stand out. Plus, it reduces issues associated with fingerprints and glare. It’s available in sell sheets, invitations & announcements, hang tags and postcards.

Get inspired by reading How to Use Pinterest for Printspiration.

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Charity Highlight: Beds for Kids

Each month we are going to highlight a charity from our Print with Purpose Program. This month we'll highlight Beds for Kids.

At Printsocial, our mission is to provide our customers with affordable, high quality print products, including business cards, postcards, brochures and more, while donating 5% of every sale to the non-profit, fundraising organization or church of their choice. We call this Print with Purpose. Each month, we’ll be highlighting a non-profit organization that has joined our […]

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At Printsocial, our mission is to provide our customers with affordable, high quality print products, including business cards, postcards, brochures and more, while donating 5% of every sale to the non-profit, fundraising organization or church of their choice. We call this Print with Purpose.

Each month, we’ll be highlighting a non-profit organization that has joined our Print with Purpose program. We feel it’s important to share their stories so others can learn more about their cause.

This month’s organization is Beds for Kids, Inc.

Beds for Kids, Inc.

Beds for Kids empowers families with children by delivering beds and other essential furniture items to powerfully supplement the family’s resources as they rise out of poverty and into self-sufficiency. Beds for Kids refurbishes and repurposes new and gently used beds and essential furniture items that have been donated from individuals, institutions and corporations.

Items Accepted Include:

  • Kitchen Tables
  • Twin, Full, Queen and Toddler Beds
  • Lamps
  • Chests and Dressers
  • and Most Living Room Furniture
  • Contact Beds for Kids here. Like them on Facebook and follow them on Twitter and Instagram for updates.

If you know of an organization that would benefit from our Print with Purpose program, please click here for registration.  As you spread the word, you’ll increase the exposure to potential donors helping your organization to grow.

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