We all know that online presence for businesses continues to be an essential element for any size company, but is often overlooked. But when it comes to establishing an effective marketing plan, it is just as important to include the appropriate print products.
Why? Not only can it help maximize the exposure and reach of your business, but it can also additionally increase ROI for all the marketing dollars spent.
Print continues to be an influence on purchasers’ decisions, even with all the technology within the consumers’ reach every day (internet, podcast and more). Unlike online, print allows consumers to “put their hands on something” that’s considered tangible. Some print items that will grab their attention can include cost-effective rack cards, presentation folders, EDDM® postcards, flyers, beautiful business cards, roll labels and more. We offer a variety of paper stock and printing options to make sure they grab potential customers attention.
Below are some reasons why a business shouldn’t overlook the power of print for your marketing initiatives.
Why Focus on Print Marketing?
Printing is versatile and engaging, making it an ideal marketing tool. Additionally, print materials is an excellent way for a business to show their creativity. How? It can be done easily with a creative design that may include print options such as Inline Foil, Spot UV, Stamped Foil, and more.
With print, you have a better opportunity to build a healthy relationship with consumers since it’s easier to target them based on their location and their needs. This can be done by including general business information, product specials, event schedules, promotion offers to your EDDM® postcards, custom door hangers, and other print materials.
When a customer has a print advertisement in their hands, it demands their attention, making them focus on the message you want to pass along to them. A study conducted recently showed that customers that read print advertisements increased their engagement longer than if reading the same message online. Content online is often viewed in 15 seconds, while print is much longer.
Print continues to be a potent marketing tool, and at Printsocial, we can help create your perfect product.
If you are interested in seeing any of our print products, please complete our online form and we’ll send you a free sample packet.