9 Elements for Creating an Effective EDDM® Postcard

We've listed some helpful tips on creating an effective EDDM® postcard.

Throughout the years, we have helped many companies build their businesses by using EDDM®. If you aren’t familiar with this term, it stands for “Every Door Direct Mail®.” This program was setup for the US Postal Service and allows you to choose specific postal routes, in your desired area, and then send a postcard to […]

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Throughout the years, we have helped many companies build their businesses by using EDDM®. If you aren’t familiar with this term, it stands for “Every Door Direct Mail®.” This program was setup for the US Postal Service and allows you to choose specific postal routes, in your desired area, and then send a postcard to every door within that postman’s route. The post office even discounts postage rates for this program. EDDM® is a great way to communicate with residents and businesses in your target area. Learn more about the benefits of EDDM.

Once you decide to launch an EDDM® campaign, it’s important that you have the best messaging for your audience, accompanied by the right artwork. Below are a few tips to get you started.

We've listed 9 helpful tips on how to create an effective EDDM® postcard.

1. Headline

Start the postcard with a simple, yet attention grabbing opening statement. It doesn’t need to be very long, but just makes people want to read it.

2. What’s Your Purpose

Why should people choose you over the competition? Make sure you establish a clear understanding of WHY you’re offering this mailer and WHAT you are hoping to accomplish. The ultimate goal is always going to be to increase business, but try to push beyond that. Are you new to the neighborhood? Maybe it’s your grand opening… Perhaps you want to bring awareness that you specialize in kid-friendly products? Maybe you want to explain that you work with residential and corporate clients. Or possibly there’s a specific item or product that you’d like to sell more of. Whatever the goal may be, make sure you let them know.

3. Coupons

People always want a great deal. If you can offer a discount or coupon, customers may be more responsive. Surprisingly, a lot of people skip this part. But in Marketing 101 we are taught that we need to light a fire with your customers. Even if this is a discount that is always available, allow the coupon to expire shortly after they will have received it. Adding this sense of urgency makes people act now, rather than placing the postcard to the side, thinking “I will get around to it soon.” Because I’m sure you know… we don’t seem to get around to it!

4. Call to Action!

(Also known as a CTA.) This is simple, but very important. Make sure to tell people what you want them to do next. Take the guessing out of the equation. CTA’s can be as simple as “Visit our website for more details!” Or “Schedule your appointment today!” Another one can be “Don’t delay, limited supply available! Visit us today.” These examples can really help get the customers moving.

5. Contact Info

How do you want people to get in touch with you? Do you want them to bring the mailer into your establishment? Do you want them to call you? Or should they visit your website? Whichever you prefer, make sure that the information is clear and a main focal point of the postcard. People don’t want to search for your phone number. Make it easy for them. I also recommend putting it on both sides of the mailer. Another suggestion… only give them one or two options. If you put the local number, 800 number, fax number, email address, and so on, you’ll loose people’s attention.

6. High Quality Photos

People are very visual. Besides a great headline, you’ll need to include a photo that will grab their attention. Generally, the front should have something large that serves as a main focal point, while the back can display smaller images. Make sure your photos are simple and not overly cluttered. But most importantly…your photos need to be a high-resolution image. If they look blurry on your computer, most likely they’ll look even more blurry when printed. There are quite a few websites that offer millions of high-resolution images to select from. If you don’t want to hire a professional photographer, this could be a great way to get a quality image.

And when it comes to photography, make sure you know and understand your demographic. If the neighborhood you are mailing to consists mostly of retired singles, you don’t really want to include an image of a young family. The recipient may not think that the postcard will apply to them.

7. Your Logo

Make sure it’s clearly presented on both the front and back of the postcard. Similar to the photos, the logo also needs to be a high-resolution image. The logo will help establish your brand recognition and remind people who you are.

8. Bragging Rights

Although this element is not mandatory, testimonials, awards received, a short bio, or any other information that shows credibility, is also a nice touch. If you add this information, make sure to keep it short and to the point.

9. White Space

White space is your friend! Antonie de Saint-Exupery once said “A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.”  Keeping your message simple and direct, is more important than filling the postcard with too much information. If you want people to learn more about your company and products you offer, direct them to your website.

Design examples of EDDM® postcards

Creating an effective EDDM® postcard can be challenging. It’s important to include some of the elements from above to truly stand out from your competitors. If you need help, don’t be afraid to hire a marketing company or a graphic designer.
View all EDDM® Options

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Getting Ready for Small Business Saturday

Small Business Saturday is November 25th this year, which will be here before you know it. American Express is encouraging all to “celebrate your community with the small businesses that make it special.” We agree 100%, and we want to help small business owners get prepared for the big or better yet, small shopping day! […]

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Small Business Saturday is November 25th this year, which will be here before you know it. American Express is encouraging all to “celebrate your community with the small businesses that make it special.” We agree 100%, and we want to help small business owners get prepared for the big or better yet, small shopping day!

So, we’re excited to offer you 15% off your entire order. Use the following coupon code at checkout: SHOPSMALL 🙌
At Printsocial, we’re happy to help you print your marketing materials for Small Business Saturday.

Marketing Materials for Small Businesses

American Express’s Shop Small® Studio allows you to create marketing materials from their provided templates for your business. We would be happy to assist with printing some of these tools. From flyers to get the word out to hang tags to brand your products, we have a wide variety of marketing materials to help make Small Business Saturday a success for you.

Small Business Saturday

 

Keep Customers Coming Back

Small Business Saturday is a great day for communities to come together and support local businesses. The support doesn’t have to stop there, though. Consider including a business card or postcard with each purchase that will encourage your community members to come back and support your business in the future. A coupon or incentive on their next purchase will act as a great motivator for the shoppers to return.

We’re excited for November 25th and hope all small businesses across the country have a very successful day! If you have any questions in regards to printing your marketing tools, please let us know.

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Print with Purpose: Hope Haven, Inc.

Hope Haven Breaking the cycle of homelessness and addiction.

Hope Haven, Inc. is working together with Printsocial as part of our Print with Purpose program. This means that you now have the opportunity to donate 5% of your order to this life-changing organization at checkout. Here at Printsocial, we believe it’s important to share these stories so that others can learn more about their […]

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Hope Haven, Inc. is working together with Printsocial as part of our Print with Purpose program. This means that you now have the opportunity to donate 5% of your order to this life-changing organization at checkout. Here at Printsocial, we believe it’s important to share these stories so that others can learn more about their causes and the impact they have on our community.

Located on North Tryon Street, The Villages of Hope Haven is well known for its impact in the community. According to the organization’s website, the former motel used to be a hotbed of criminal activity in the early 1990s. Now, the 11.6-acre property is used to transform lives.

“We are a therapeutic community, which means that we work with people who are in early recovery from alcohol and other drugs, which is now called substance abuse disorder,” President and CEO Alice Harrison said. “It is a disease, and our residents can stay here anywhere from six months to two years depending on their individual recovery needs.”

According to the organization’s website, Hope Haven was founded in 1976 by Arietta Black and Alice Trotter, two women who struggled with alcohol and drug addiction. Black and Trotter, both concerned by the lack of residential services available for female alcoholics in early recovery, asked Lance, Inc. for a seed grant after walking door-to-door to collect signatures of support for residential women’s services. Using those funds, Hope Haven leased its first home to five women. Today, the facility averages about 200 residents, male, female, and children at any given time.

During their stay, program participants learn life skills and how to use the tools of recovery so that they can remain in recovery and be independent, responsible citizens when they leave.

Hope Haven, Inc.

According to Harrison, residents receive job training assistance and coaching, job placement, as well as getting housing so that they ultimately can live independently.

Currently, there are seven criteria that a person has to meet to be accepted into the program, with the most important one being that they want to make the commitment for at least six months to be in the program.

Hope Haven has contracts with Mecklenburg, Cabarrus, and about 12 other counties under Cardinal Innovations, a Manage Care Organization that oversees a number of different counties in the area.

New Beginnings

When a resident first arrives, he or she is assigned to a clinical counselor and to vocational training programs.

“That may be food service, which serves between 400-500 meals per day, our commercial laundry…we work with about 26 Room In The Inn churches and other agencies…onsite and offsite catering, or our large building small engine repair program,” Harrison said.

Hope Haven serves between 400-500 meals per day

The residents’ days are busy and structured. In addition to their vocational training or jobs, they are required to attend five Narcotics Anonymous or Alcoholics Anonymous meetings, group counseling, a one 1-on-1 counseling meeting per week, life skills programs, and educational programs.

Hope Haven also teaches parenting skills to both custodial and non-custodial parents.

“One of the things that you find with parents in a program like this is that they often haven’t been with their children in a long time, and they’re so excited about having a relationship again that they can’t figure out where the parameters are,” Harrison said. “And they just want to give, give, give to make up for all of that wasted time rather than realize that it’s really important for them to set parameters with the children. And the children want that.”

The organization is dedicated to assisting children of the parents in the program as well.

“We go to schools, we check to make sure things are going well for them in their classes,” she said. “We help the parents learn how to go to PTA meetings—things like that they haven’t had the opportunity to do before. We want them to be equipped with everything that we can give them when they leave.”

A Personal Journey

For Harrison, substance use disorder is a disease that hits close to home.

“I grew up in a great environment where there was no alcohol or drugs,” she said. “But when I married my second husband, neither of us realized he was an active alcoholic at the time.”

This realization, however, brought upon the beginning of Harrison’s career in this field.

“I was offered a job at the treatment center where he had completed treatment, starting out as a Program Secretary, which was good, because I knew nothing about addiction,” she said. “And then four months later, they had the Supervisor of Admissions job open, and I applied for that and did that for seven years. Then, I left there and was asked to apply for the job here.”

Harrison was initially hesitant to apply for the job at Hope Haven.

Hope Haven, Inc. is a foundation of recovery, provides life skills for homeless.

“Back then, Hope Haven was really small, and people didn’t know about it,” she said. “ It was a big secret. So I really wasn’t sure that it was the job I wanted just because I knew so little about it.”

After a weekend of prayer and contemplation, Harrison accepted the position. She’s been the leading force at Hope Haven for nearly 28 years now.

“It was the greatest thing that could have ever happened to me,” she said. “I did have a husband who had many struggles. He had to have four surgeries in three years. They put him on opiates, and he got very addicted.”

Tragically, her husband committed suicide 15 years ago. Despite this great loss, Harrison has been able to heal through her work at Hope Haven.

“Being here in this environment certainly helped me to be able to work through that,” she said. “It took a long time, needless to say, because I felt like ‘I work in this field; I should have saved him.’ And you can’t do that. It certainly has been beneficial for me to be in this field and to feel like I can hopefully do things to make a difference in someone’s life.”

Watching her husband’s addiction has only strengthened Harrison’s resolve to help those struggling with addiction.

“…It’s really made me involved in all that’s going on with the epidemic of opioids and heroin,” she said. “It’s literally an epidemic. And when you have something where 144 people die a day in the United States [from it], you’ve got to stand up and do something.”

Harrison stressed the hold that addiction can have on a person.

“It’s a multi-faceted disease,” she said. “It’s physical, it’s mental, it’s emotional, and it’s spiritual. And you have to treat the whole disease. You can’t just treat the physical part and think that someone’s going to be successful. They can be dry, but they’re not going to be happy. And if they’re not happy, they’re going to go back to using.”

A Daily Miracle

For Harrison, the most rewarding part of her job is witnessing miracles.

“I see a miracle every day, and you never know what that’ll be,” she said. “You see the change in their eyes; their eyes light up and they get a happiness about them that they didn’t have before and a feeling of freedom. It’s just an amazing transformation to see.”

There are many ways to assist Hope Haven, Inc. through volunteer work and donations. For more information about how you can help, visit http://www.hopehaveninc.org/get-involved/.

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InkTank: 8 Unconventional Ways to Use Door Hangers

Most commonly, door hangers are known as a great way for local businesses to reach residents in their area. We have all received the local pizza menu or alarm system flyer. But did you know that door hangers have many other uses as well? Here are a just a few ideas we came up with! […]

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Most commonly, door hangers are known as a great way for local businesses to reach residents in their area. We have all received the local pizza menu or alarm system flyer. But did you know that door hangers have many other uses as well? Here are a just a few ideas we came up with!

Door Hangers and Their Uses

  • Is your community having a neighborhood party or event? Let your residents know with a little note of their door.
  • Have an appointment at someones home, but they are not there when you arrive? Leave them a little note saying that you are sorry you missed them.
  • Run a Bed & Breakfast or hotel? Door hangers are great for not only “do not disturb” notes, but also communicating the morning menu or even taking their order.
  • Own a store with a dressing room? Place a door hanger on the changing room door notifying others that the space is occupied.
  • Another idea for a clothing store owner, or even a dry cleaner, would be to hang the tags on your hangers. Maybe they have a thank you for purchasing note or they alert the customer of a sale.
  • The hole of a door hanger can fit around water bottle tops for giveaways or around other products like lotions and beer bottles.

Door hangers can be printed for many reasons. We've listed a few unconventional ways to use them.

  • Door hangers are great for parking passes too. Just hang the paper on your mirror and the onlookers outside will see where you need to park, where you are allowed to drive, or even who you are there to pick up. Companies can give these to vendors that notify security that they are allowed to park in designated areas. Or… I have one that I hang on my mirror for when I pick up my kids from school. I’ve written my daughters names on it and the school parking attendant knows exactly who to call for me.

And as always, don’t forget the coupons. If you have a special offer going on, people need to know about it. We love a good deal, so you can leave your coupons on my door anytime!
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Customer Success Story: Stephenie Backes

Customer Success Story: Stephenie Backes

Stephenie Backes has always had a passion for decorating and design. “I love to plan and host social events,” she said. “I am always looking for a way to take an event to the next level, oftentimes designing and creating my own party decorations.” Stephenie had previously used Printsocial to print her wedding invitations. “I […]

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Stephenie Backes has always had a passion for decorating and design.

“I love to plan and host social events,” she said. “I am always looking for a way to take an event to the next level, oftentimes designing and creating my own party decorations.”

Stephenie had previously used Printsocial to print her wedding invitations.

“I was really happy with my experience working with them on that project,” she said.

Therefore, it was only natural that she reach out to Printsocial for her sister’s baby shower.

For the shower, Stephenie ordered invitations, notecards, and postcards. The postcards were used for the various baby shower activities.

“It really rounded out the elegant feel I wanted to convey with the shower theme,” Stephenie said. “Having everything look the same really took the event up a notch. Everyone who attended commented on how much they loved them.”

There's always a story behind every print order.

Having had only positive experiences thus far, Stephenie plans to use Printsocial for all future print products.

“They’ve become my go-to for all my printing needs,” she said.

We’d love for you to share your story with us! Send us a brief description of what brought you to Printsocial and how you’re using our products along with an Insta-worthy photo to jen@printsocial.com to be featured on our Instagram account.

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Template Tutorial – How to Use Our Print Templates

Simply find your product, find your size, then find your template!

The most important part about following a design template is receiving your “BLT.” Sorry, there’s no yummy goodness on this BLT; it’s just Bleed, Live, and Trim. These are the three distinct measurements that are very important to ensure your printed piece will turn out as intended. 1. Bleed: This is the area that extends […]

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The most important part about following a design template is receiving your “BLT.” Sorry, there’s no yummy goodness on this BLT; it’s just Bleed, Live, and Trim. These are the three distinct measurements that are very important to ensure your printed piece will turn out as intended.

Find out more about the print template layout. They include Bleed, Live, and Trim.

1. Bleed:

This is the area that extends past the edge of the card. When the card isn’t cut perfectly on the line, you don’t want the edge of your card to appear white. Therefore, when your design “bleeds” off the edge of the page, the background of your card will always appear seamless.

2. Live:

This is also known as your safe zone. All text and important visuals need to stay inside of this line. Again, just in case of a slight shift when cutting, you don’t want anything important to get cut off.

3. Trim:

Also known as a cut line, this is where the printer aims to cut the card down to size.

The template that I have shown above also shows the rounded corners. This is important because your BLT will change a bit once those corners are trimmed off.

It’s important to note that every printer does things a bit differently. Everyone prefers their bleed and live space to be in slightly different places. So make sure you check with your printer prior to submitting artwork. Also, make sure that ALL guidelines are removed when saving your final files. No one needs to see those lines except for you!

Brochure Print Template

 

Printing a brochure or a piece that folds? This can be really tricky! You would think that for a tri-fold brochure you would just equally divide your page into three columns. However, you have to account for how the pieces fold into each other. Also, did you know that the inside folds are opposite of the outside folds? You could sit and figure out all of the math… or just download the template.

I’ve been a graphic designer for more years than I will admit, and I still download the template every single time. It’s just not worth having your piece, that you worked so hard on, fold wrong.

We offer free templates in .eps and .jpg format for every item we print. Simply find your product, find your size, and then find your template!

And if you have questions, don’t hesitate to ask. We are here for you!

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Announcing 7 Striking New Painted Edge Colors

We're excited to announce new painted edge business card color options.

Brighten up your business cards with eye-popping color! We’re pumped to share that we’re adding to our line of super thick 32PT Uncoated Painted Edge Business Cards. Now, you’ll be able to choose from our seven new captivating colors. They include Yellow, Purple, Blue, Orange, Pink, Turquoise, and Brown. Still searching for the perfect color? […]

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Brighten up your business cards with eye-popping color! We’re pumped to share that we’re adding to our line of super thick 32PT Uncoated Painted Edge Business Cards. Now, you’ll be able to choose from our seven new captivating colors. They include Yellow, Purple, Blue, Orange, Pink, Turquoise, and Brown. Still searching for the perfect color? Chat us up!

Our cards are a creative and engaging way to dazzle colleagues and potential customers. We adore these new colors, and you’re guaranteed to as well. Interested in checking them out? All you’ll need to do is fill out our online form to receive a free sample packet. If you’ve fallen in love with a particular edge color, let us know in the comment section of the form, we’ll be happy to include one!  🙌

You’ll also receive additional print goodies, such as bookmarks, hang tags, trading cards, brochures, and invitations. Check out all of the products by exploring our sample packet gallery.

Currently, these cards are available in either 2″x 3.5″ or 2.5″x 2.5’’ with standard corners, and they come in quantities of 250 and 500.
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7 Essentials for Making Your Pop-Up Shop Pop

Pop-up shops give business owners the opportunity to test new products.

With the price of brick-and-mortar retail stores continuing to rise, particularly in larger cities, more and more entrepreneurs have turned to online business storefronts interspersed with the occasional pop-up shop. In simplest terms, a “pop-up shop” is a temporary retail location that emerges for a few hours or days on street corners, at festivals, in […]

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With the price of brick-and-mortar retail stores continuing to rise, particularly in larger cities, more and more entrepreneurs have turned to online business storefronts interspersed with the occasional pop-up shop. In simplest terms, a “pop-up shop” is a temporary retail location that emerges for a few hours or days on street corners, at festivals, in malls, and at major public events. They’re designed to make a permanent impact with your audience, giving you the opportunity to build stronger relationships with your customers.

How Are Pop-Up Shops Beneficial?

Although these shops can be very profitable, companies of all sizes are investing more into this temporary retail phenomenon for branding purposes. Research has shown that localized assortments, optimal pricing, unique service/products, convenience, and an enjoyable experience are key things pop-up shoppers are searching for.

That’s not to say that financial profitability is taking a back seat by any means. Expert Humayun Khan explains in his Shopify article how they can be lucrative because you’re able to engage with customers in a unique way without having to fully invest in a new store or location.

Introduce New Products

Pop-up shops also give business owners the opportunity to test new products. Many consumers have a hard time parting with their money when they haven’t had the chance to test the product out. This is perhaps one of the greatest hurdles e-commerce struggles with. Through this temporary retail shop, you’re giving a select number of customers the chance to explore your new and exciting items. Furthermore, they’re able to touch, test, and/or try on everything. Those who do have a chance to test your new inventory are sure to share its high quality and cool factor.

Music Pop-up shopsGive business owners the opportunity to test new products to different audiences.

Consumer Education

For those businesses with complex offerings, new formulations, or a special mission, these shops can explain to customers an in-depth, in-person demonstration; you’re giving them a clearer idea of who you are. Rather than simply selling a product, this environment makes the customer feel like the brand is instead educating them.

Immerse Them In Brand Messaging

Brand messaging is a crucial component that can make or break your business; it’s the promise you make to your customer. In creating an immersive experience, you’re giving your customers the opportunity to experience your brand on a whole other level, which empowers them.

However, in order to achieve this, your product quality, imagery, and lifestyle message must be consistent. Furthermore, the temporary spaces you create should provide an environment that makes your brand feel approachable and attainable.

Best Practices In Marketing Your Pop-Up Shop

There’s a lot that goes into a successful event, but the majority of the success can be directly tied back to marketing initiatives. It’s important to build buzz and anticipation for your event well before your shop is scheduled to open. Beginning promotion during the planning stages will help your brand get the most bang for your marketing budget.

There are four main marketing strategies you generally use: social media, email marketing, traditional media marketing, and guerrilla marketing.

Social Media

With all of the different platforms available, social media marketing may seem daunting at first. That’s why it’s important to build an editorial calendar for your social strategy, featuring all of the platforms you plan to be active on. Whether it’s Facebook, Instagram, Twitter, LinkedIn, Pinterest, or Tumblr, an editorial calendar will make it more manageable. Start with a “key words” document, a word bank that aligns with your brand message, promise, and values. Hootsuite, Buffer, and Later are three popular social media programs that can help put your plan into motion.

Perhaps one of the most important social media strategies is picking the right hashtag. Although it’s often overlooked, the right hashtag creates uniformity across your multi-channel campaign, giving you the opportunity to track, measure and engage with your key customers. Struggling with your hashtag? According to Shopify blog “Marketing Your Pop-Up Shop Pt. 2,” here are the questions you need to be asking yourself:

  • Are people already using the hashtag in conversations?
  • Is your hashtag easy to understand?
  • Is your hashtag catchy and memorable?
  • Is your hashtag easily relatable to your brand?
  • Is your hashtag short and concise?

Bonus Tip: When using your hashtag, it’s best to capitalize the first words as it makes it easier to ready. Example: #mondaymotivation would be #MondayMotivation.

Now that you’ve picked your hashtag for your shop’s social media campaign, you can implement other social media marketing.

Email Marketing

Email Marketing is particularly beneficial to those with an existing brand, as they’re more likely to have a robust list of newsletter subscribers. Because these customers have shown that they’re loyal to your brand, you definitely need to let them know about your upcoming shop launch. Create an email campaign that features event details with current customers and builds anticipation in your subscriber base.

It’s also great to set up when creating your website. Email marketing allows customers to sign up and cultivate interest in your business and products. Ultimately, it’s a great way to keep them in the know with news, products, upcoming events, coupons, locations and more.

Build stronger relationships with your customers with Pop-up Shops

Traditional Media

To effectively target traditional media outlets, it’s important to remember these two things: Make their job easier by pitching content they can use and know their publishing timelines. Generally speaking, you’ll want to aim around two months prior to the event for local print, and two weeks before when pitching to online media. Also, make sure that you’re not sending out generic email blasts with your press release. Rather, have a unique and targeted message for each media outlet based on what they cover and their readership’s values.

Guerrilla Marketing

Guerrilla Marketing is an alternative advertising style that utilizes unconventional marketing strategies, high energy, and imagination. Its purpose is to take potential customers by surprise, making an unforgettable impression and creating copious amounts of social buzz. This marketing strategy is great when in a high traffic area. Create custom rack cards with a clear call-to-action and coupon code to hand out or place at nearby outlets with a similar clientele to your target market.

Tourists are always looking for something fun to discover and bring home something unique when visiting a new place. Why not drop some rack cards off at a nearby hotel’s concierge desk? Where else might your targeted demographic interact? Canvas those areas. While you want to think outside the box, remember to stay within the lines of your goals and your target customer’s lifestyle.

Ultimately, you don’t have to be a household brand to form relationships with followers and customers and to be successful. What matters most is that you are ready to have fun, and be open-minded and willing to take advantage of the different ways pop-ups can open doors for your business.

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5 Ways to Recognize International Teacher’s Day

October 5th is World Teacher’s Day, also known as International Teacher’s Day. Here are some of our favorite ways to recognize our community’s teachers.

Fall is here, which means the school year is in full force and teachers are working hard to impart their knowledge to students. World Teacher’s Day, also known as International Teacher’s Day, is held annually on October 5th. Beginning in 1994, the celebration aims to raise awareness of the important role teachers play all over […]

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Fall is here, which means the school year is in full force and teachers are working hard to impart their knowledge to students. World Teacher’s Day, also known as International Teacher’s Day, is held annually on October 5th.

Beginning in 1994, the celebration aims to raise awareness of the important role teachers play all over the world and commemorates them for their contributions to society. It also aims to mobilize support for teachers and to ensure that the needs of future generations will be met by teachers.

Here are some of our favorite ways to recognize our community’s teachers.

For the Coffee Lovers

Gift baskets are never a bad idea, especially when coffee is involved. Find a funky mug and drop the gift card to their favorite coffee spot in there along with a bag of chocolate covered coffee beans and a couple sticks of biscotti.

For Their Set of Bookworms

A classroom set of bookmarks will help teachers keep their students on the right page. Bookmarks aren’t just for English classes either. Not only can a bookmark be used as a practical placeholder for their books, its canvas can host educational information, such as commonly misspelled word, introducing Spanish vocabulary, multiplication tables, or converting one of the bookmark’s edges into a ruler.

For the Thoughtful Ones

Teachers give a lot of feedback. Make their letters stand out with their very own personalized notecards. Incorporate fun patterns, prints, and typography that’s sure to highlight their personality.

Customized teacher note cards is the perfect gift that can be used to recognize your community’s teachers.

For Those Who Gotta Catch ‘Em All!

If you’re looking to do something a little more fun and creative, try teacher trading cards. Add a photograph of the teacher with his or her name on one side. On the back, you can list their “stats,” such as the grade level taught, the years spent working in this profession, their hobbies, and even a fun fact about them. Teachers will get a kick out of this memento, and students will clamor to receive one.

For the Green Thumbs

Flowering and non-flowering plants are a great gift for the classroom. Orchids are ideal as a long lasting gift; once it finishes blooming, it does not die. Rather, it enters a resting period. With proper care, orchid owners can help their orchids bloom again and again. For those looking for a hardier plant, succulents are the perfect gift. Because they are notoriously low maintenance, they are perfect even for the person with a less-than-green thumb. Unique and practical, succulent arrangements come in all shapes and sizes.

Bonus Tip:
Add a hang tag with a heartfelt note such as “Thanks for helping me grow!” or “Teachers plant the seeds of knowledge that will grow forever!”

Print with Purpose

Is there a school that’s near and dear to your heart? You can give 5% of your print orders back to them by having them join our Print with Purpose program.

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Marketing the Craft Brew

Get your craft brewery noticed by printing marketing materials.

It’s peak brewery season, and craft breweries across the United States are continuing to boom. According to Beverage Dynamics, craft beer has surpassed 10% of the overall country’s beer industry for the first time since Prohibition. With smaller breweries continuing to pop up, it’s even more crucial to make sure your brewery stands out from […]

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It’s peak brewery season, and craft breweries across the United States are continuing to boom. According to Beverage Dynamics, craft beer has surpassed 10% of the overall country’s beer industry for the first time since Prohibition. With smaller breweries continuing to pop up, it’s even more crucial to make sure your brewery stands out from the crowd. Below are some marketing material essentials to best showcase your brew.

Advertise your local brewery to build an audience.

Marketing Materials

Posters

Breweries are no longer simply venues for you to down a few🍺. They’re the new hotspot for yoga classes and trivia nights, the finishing line for brewery run clubs, and the hosts for local pop-up shop events, mini concerts, and chili cook-offs. With all of the available activities now available at breweries, it’s important to get the word out. Posters are a great way to advertise around your community. Collaborate with local photographers or graphic designers to come up with captivating images for your next shindig.

Business Cards 

The competition is only going to get stronger in the microbrewery world, so it’s important for your business card to excite future business partners and customers. Your custom business cards should give them the promise of something better than the larger brewers while, at the same time, displaying your wonderful uniqueness compared to other smaller breweries.

Marketing with print materials for local brewery is crucial to make sure your brewery stands out from the crowd

Menu Cards (Rack Cards)

Menu cards are the perfect canvas to highlight images of your craft brew selection and brewery’s amenities while tying in crucial detail such as hours of operation, beer menu, event calendar, and more. Custom rack cards are ideal to place in locations with lots of foot traffic, and they can be shared easily by handing out at events and festivals of all sizes.

Stickers

Make it easy for people to show brand pride. Logo stickers are always a hit, especially at festivals. While some may opt to cover themselves in stickers during the event, others collect them as mementos from the experience, sticking them on laptops, coolers, binders, bicycles, and even on the back of vehicles.

Showcase your brewery’s unique personality with a bit of marketing flair.

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