Kevin Druckenbrod

As the SEO / Content Manager at Printsocial, Kevin works closely with the entire team to focus on creating informative and engaging and content. Kevin is passionate about everything related to SEO. When he's not working, you can find him exploring new places in and around North Carolina. Kevin is a big fan of the Carolina Panthers , craft beers and grilling. Food + Relaxing = đź‘Ť

How to Market a Business or Cause with Postcards

At Printsocial, we print a variety of postcards to fit your needs. Postcards can be used to promote a business, product or service. The possibilities are endless.

Marketing with postcards remains one of the most effective and cost efficient ways to reach potential customers and grow your business. It is a reliable and easy way to increase sales, advertise special promotions, and keep in touch with clients. Here are five timeless marketing ideas you can use to promote your business, services, and […]

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Marketing with postcards remains one of the most effective and cost efficient ways to reach potential customers and grow your business. It is a reliable and easy way to increase sales, advertise special promotions, and keep in touch with clients. Here are five timeless marketing ideas you can use to promote your business, services, and products using business postcards.

Limited Time Sales Promotions

Limited time only offers create a sense of urgency to bring in customers to make a purchase within a certain period of time. Pick a service or product to offer at a one time only, discounted price. For your postcard promotion, choose a different area each week to advertise the same promotion to as many customers as possible. You will be attracting an onslaught of customers in no time at all with your urgent promotion. If looking to advertise to an entire neighborhood or by zip code, you may want to look into our new product full service EDDM® through the USPS®. Watch our video tutorial to learn more about this service.

Customer Rewards

Having loyal customers is the driving force in any business. One way to maintain your customer’s happiness and to keep them coming back can be done by offering a customer loyalty sale. Use them to promote a one day only customer appreciation discount sale. Tell customers they must bring the postcard with them to redeem special offers so you can easily track the response rate. This marketing plan is a great way to keep active customers happy and to transform inactive customers into happy, loyal ones. The possibilities are endless.

Refer a Friend

Start a postcard marketing campaign that encourages current customers to refer friends and family to your business. Offer customers a special discount or giveaway item for each new customer they refer. To go one step further, you could offer both the returning customer and the referred friend a special offer. This will help you to expand your customer base and increase sales.

Business Event Promotions

Premium postcards are a great way to advertise a business event. They can act as miniature custom flyers that provide customers with the necessary details of the event and reasons why it would be in their best interest to attend. Inform your current and potential customers, increase attendance, and grow your company.

SEE ALSO: Effective Ways to Promote Your Business with Postcards

Holiday Greetings and Special Events

Special events, such as holidays and birthdays, provide a great reason to use postcard marketing. You can offer customers special discounts on your service or product specifically for a holiday. You can also offer a discount or sample product for birthdays, anniversaries, or other special events. This will make your current customers feel happy and cared for and it will draw in business for you.

SEE ALSO: How to Use Pinterest for Printspiration

Not sure which product is best for you?  Request a free sample packet. You’ll get a chance to see and feel the quality of the cards and printing options. Allow your project come to life!

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What is Full Service EDDM®? Learn More About This New Service

Learn how full service EDDM can help grow your business by reaching potential customers.

Recently at Printsocial, we have launched the USPS’s® Full Service EDDM®. You have the option to select Print Only or Full Service EDDM®. By choosing full service EDDM®, you now can send premium quality postcards from your computer to customer’s mailboxes as little as 25¢ per home. This includes postage! It’s easy to put your […]

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Recently at Printsocial, we have launched the USPS’s® Full Service EDDM®. You have the option to select Print Only or Full Service EDDM®. By choosing full service EDDM®, you now can send premium quality postcards from your computer to customer’s mailboxes as little as 25¢ per home. This includes postage! It’s easy to put your local business in front of people who matter the most.

With full service EDDM®, there is no mailing list, no paperwork, no sorting or mailing, no USPS® account needed, and no mail permit required. Additionally, there’s no need to deliver those heavy boxes of postcards to the post office. At Printsocial, we handle everything: print, processing and delivery to the post office. To learn more, make sure you watch our video tutorial.

 

What does it include?

  • Route selection and on-site mapping tool.
  • USPS®processing.
  • USPS® paperwork.
  • Postcard bundling.
  • Facing slip insertion and preparation.
  • Packaging and delivering to the Post Office.

Advantages and Cost Savings:

  1. No shipping charges – You can save $20 – $90 or more per postcard order.
  2. No sales tax – You can save $20 or more per postcard order.
  3. Full Service postage is only 16¢ compared to 17.6¢ — That’s a saving up to $80 per EDDM® order

We still offer Print Only EDDM®. Below we break down what’s included in Print Only EDDM®.

Print Only from Printsocial

  • We print the EDDM® postcards and ship them to you.
  • You’ll need to create an account here and choose your mailing routes.
  • Fill out all USPS® paperwork and pay for the postage.
  • You’ll prepare the route bundles with the facing slips provided.
  • You deliver your postcards to the post office.

Get Started

The process is simple. All you’ll need to do is upload your files, review your orders and complete the checkout. That’s all you’ll need to do. We handle everything else: print, process and delivery to USPS®. If you need help with your files, we’ll be happy to help. You can contact us by competing our form or click the chat icon to get started.

Get started today and place your local business in front of people who matter the most.

SEE ALSO: Useful Tips on Why Print Continues to be Effective
Shop EDDM Postcards

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How to Select Affordable Print Products for Your Trade Show

If you’re a business owner who has a trade show coming up, now is the time to implement strategies that will make the event as successful as possible.

If you’re a business owner who has a trade show coming up, now is the time to implement strategies that will make the event as successful as possible. One thing to keep in mind as you prepare for the event is that not all trade shows are the same. Therefore, knowing which types of products […]

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If you’re a business owner who has a trade show coming up, now is the time to implement strategies that will make the event as successful as possible. One thing to keep in mind as you prepare for the event is that not all trade shows are the same. Therefore, knowing which types of products to use for specific events can help take your business-building process from good to great.

Use the information below to determine which type of printing products will be ideal for your marketing event:

Retractable Banners & Tabletop Banners

Promote a business, product, service or special event with one of our retractable banner stands or tabletop banner stands.

Retractable banners are a trade show staple. If you’re participating in a trade show that features a booth, you’ll want to select this type of advertising product. We offer the following banner stands: retractable banner stand and a more sturdy deluxe retractable banner stand with a variety of size options. Some of the benefits and features of our retractable banners include:

  • Travel-friendly carrying cases
  • Durable aluminum frame
  • Great for use indoors
  • Easy to set up and take down

Design an effective banner stand as it will grab the attention of potential customers and passer-byes.

Tabletop banners are ideal when space is restricted. Each of our table banners is made of heavy duty vinyl. They are also suitable for both outdoor and indoor use. They are available in a variety of sizes; 8.25”x12”, 11”x17” and 15.75”x32” to meet your marketing needs.  Some of the other product features include:

  • Easy to transport
  • Light weight strong aluminum

These banners are ideal for situations in which the booth is limited to a table. They are ideal for promoting a product, business, service, special event or promotion/contest.

Counter Cards

Counter cards are the ideal supplemental material for an indoor trade booth. Our counter cards are comprised of durable material. As such, they are resistant to damage caused by repeated handling and spills. They are also tiny enough to be placed on any table. Some of the other benefits of our counter cards include:

  • Sturdy
  • Waterproof
  • Works well with booths that require ongoing movement

Vinyl Banners

We’ve got some exciting news! We now offer high quality vinyl banners for either indoor or outdoor use. Banners are great for promoting a retail business, used as party decorations. store advertisement, promote an event and more. The possibilities are endless!

Any great trade show booth will feature dynamic durable vinyl banners. The banners we offer feature full color and are also durable enough to withstand the pressure of continual use in outdoor and indoor settings.

The banners feature optional option to include grommets or hems for easy hanging. Select from the following vinyl banners: 10mil matte indoor banner, 15oz blackout indoor banner, 13oz indoor/outdoor scrim vinyl banner and 8oz mesh outdoor vinyl banner.  Some of the other features of the product include:

  • Custom sizes available
  • Print options; one or both sides
  • Ideal for indoor and outdoor use
  • Durable and waterproof

Sell Sheets

Printing sell sheets is a great way to include a large amount of information about your business, products or services. Ideal to hand out at trade shows or networking events. Shell sheets are an effective print product when trying to engage with potential customers about certain service and products. They can present a large amount of information and images in a small space when designed properly. They are easy to hand out when attending a trade show or a networking event.  Benefits include:

  • One sheet message
  • Visual Display
  • Variety of sizes and printing options

Presentation Folders

There are many benefits of using presentation folders. Often handed out while attending trade shows. Hold other business materials such as business cards, brochures and more.

Any great booth at a trade show will have printed presentation folders on hand. They can be used in a variety ways. Presentation folders are commonly used as a marketing kit, including sell sheets, business cards and other print handouts that provide information regarding a business, product or service. These cost-effective marketing tools are designed to benefit business brand. Benefits include:

  • Easy to hand out
  • Able to hold a variety of print materials
  • Variety of sizes and print options

Magnets

Magnets are a great keepsake, applicable to all ages. Not only is it a practical object for potential customers to use, but it is the perfect way for your company to share photos and business announcements. Our indoor use magnets are printed in full color (CMYK) single (4/0) 17PT UV Coated card stock.

Some of the other great printing products we’re pleased to offer to enhance your next trade show event include:

Don’t Delay: Select The Right Product For Your Trade Show Today! If you have a trade show event coming up, now is the time to find the ideal printing products to enhance the aesthetic appeal and functionality of your booth. You can use some or all of the outstanding printing products listed above to ensure that your event is a big success!

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Request a Free Sample Packet of Selected Products

At Printsocial, we understand it may be difficult to make a decision on which printing option will work best for you and your business. We want to help you make the right decision. You can request a free sample packet by completing our online form

At Printsocial, we understand it may be difficult to make a decision on which printing option will work best for you and your business. We want to help you make the right decision. You can request a free sample packet by completing our online form. We’ll then send you a sample packet featuring a variety […]

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At Printsocial, we understand it may be difficult to make a decision on which printing option will work best for you and your business. We want to help you make the right decision. You can request a free sample packet by completing our online form.

We’ll then send you a sample packet featuring a variety of card stocks and finishes, including affordable business cards, brochures, postcards and more. You’ll be able to feel and see our high quality printed products on multiple paper stocks.

When selecting your printed product, you can select from a variety of sizes, printing options and finishes to make your business cards, postcards, flyers, stickers and more look spectacular.

We’ll be happy to mail you a free sample packet. You can view the free samples that you’ll be receiving.

Some common questions when deciding on business cards may include: Whats’ the difference in texture for Velvet Laminated vs. Silk Laminated? What does Inline Foil and Stamped Foil look like? When receiving a sample packet, you’ll be able to see and feel the products up close.

We’re always looking into adding additional printing features and products. If you need help with a particular printing option or product, please contact us here.

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