Stephanie Wendt

Stephanie is the Online Marketing Specialist at Printsocial. In her free time, this Super Mom enjoys traveling, trying new restaurants, and serving as the reigning Coupon Queen.

Just Arrived! Two New Types of Pink Stamped Foil

Printing and handing out business cards continue’s to be one of the best marketing tools available for any size business. At Printsocial, we offer a large selection of business card sizes and printing options. If you are looking for a way to make your business card stand out among competitors, take a look at our […]

View Full Article +

Printing and handing out business cards continue’s to be one of the best marketing tools available for any size business. At Printsocial, we offer a large selection of business card sizes and printing options.

If you are looking for a way to make your business card stand out among competitors, take a look at our Stamped Foil business cards.

Not only will the business card grab the attention of potential customers, it is a great way to display a custom design.

Just recently, we added hot pink as our newest stamped foil color. We’re excited! You now have two pink options to select from: our new hot pink color or our traditional soft pink stamped foil.

We offer two different pink stamped foils; hot pink and soft pink stamped foil.

  • Traditional Soft Pink vs. Hot Pink

Along with out pink options, we also offer silver, red, black, blue, green, gold and copper stamped foil. Click here to view printed products with Stamped Foil. Questions? Feel free to contact us by completing the online form.

Stamped Foil Products Include:

  • Business Cards
  • Postcards
  • Hang Tags

If you would like to add more than one foil color, take a look at our inline foil business cards.

Inline Foil Products Include:

  • Business Cards
  • Hang Tags
  • Greeting Cards
  • Posters
  • Postcards
  • Trading Cards
  • Stickers

Close

How to Enhance Your Print Products with Spot UV

Enhance your custom business card by including spot UV. Highlight a logo, image or pattern.

Are you looking for a way to enhance your next set of custom business cards or other print materials to the next level? Do you want your business to stand out from the crowd? Well, it can be done by adding  Spot UV (also referred to as Spot Gloss and Spot Varnish) into your next […]

View Full Article +

Are you looking for a way to enhance your next set of custom business cards or other print materials to the next level? Do you want your business to stand out from the crowd? Well, it can be done by adding  Spot UV (also referred to as Spot Gloss and Spot Varnish) into your next print design.

Adding Spot UV can ultimately change the look of your business cards and other print materials, including presentation folders, postcards, hang tags and more.

What’s Spot UV?

It’s a shiny layer that is added to either the whole card design or certain areas. Following the printing, we apply a clear, Glossy UV coating to the areas selected to receive the Spot UV finish. Some of these areas can be a photo, logo or even blind patterns. Below are few examples of our printed products with Spot UV into the design.

Show off what you have to offer! Presentation folders are great for organizing important information and they are easy to hand out. Add spot UV to the outside or to the pockets of the folder.

Including spot UV on a pattern, logo or text really enhance the design. This is a spot UV postcard used as an a save-the-date.

Enhance your custom printed hang tags by including spot UV into the design.

Not sure how to incorporate Spot UV into your print design? No problem! One of our customer service representatives will be happy to help.

Please complete the form to receive a free sample packet featuring a variety of card stocks and finishes, including Spot UV.

Close

Effective Ways to Promote Your Business with Postcards

Printing postcards is a great way to spread the word about your business, product or services.

There are a lot of creative ways to utilize our affordable postcards as marketing materials. Advertise the benefits of your services and add in some eye-catching graphics to to make the piece stand out. Check out Total Writing Enrichment  4″ x 6″ 16PT Matte/Dull finish postcard. Having a clear CTA and images can help make the […]

View Full Article +

There are a lot of creative ways to utilize our affordable postcards as marketing materials. Advertise the benefits of your services and add in some eye-catching graphics to to make the piece stand out.

Check out Total Writing Enrichment  4″ x 6″ 16PT Matte/Dull finish postcard. Having a clear CTA and images can help make the postcard and effective marketing piece.

You can receive 500 printed postcards for only $27. To get started, click here.

Close

Helpful Tips on How to Design a Successful Yard Sign

Are you a business that is looking for a way to spread the word about a service, promotion or product? Designing a custom yard signs can do the trick.

Are you a business that is looking for a way to spread the word about a service, promotion or product? If so, you may want to look into them as they can be great for advertising. There are a number of strategies to utilize when designing a great yard sign. They’re extremely functional, as you […]

View Full Article +

Are you a business that is looking for a way to spread the word about a service, promotion or product? If so, you may want to look into them as they can be great for advertising. There are a number of strategies to utilize when designing a great yard sign.

They’re extremely functional, as you can use them as realtor signs, political signs, garage sale signs, birth announcements, and more.

The opportunities are endless. We offer two types of signs, either 4mm coroplast or a thicker 10mm coroplast. Both are printed in full color, double or single sided. Below are a few tips to keep in mind when creating a design for your yard sign.

The Message

Keep the message short and to the point. You’ll want passerby’s to easily read your signs. If  the message is long, there’s a great chance the drivers will be unable to read the entire message. A general rule is to keep the message down to two lines if possible. If you are unable to convey a message in five words, it’s best to select a different layout or message.

Include a Call-to-Action

You’ll want potential customers and prospects to take action by reading the custom signs. This can be done by including an effective call-to-action or CTA. Tell the customer specifically what you want them to do once they finished reading the content of the sign. As an example, you may want the driver to call to receive additional information or have them visit a website for further information about a product or service.

Font Size

In the creative process, make sure it’s readable. This can be overlooked easily when creating a custom yard sign. If a car is traveling at 35 MPH, a 9” high letter is often too small to read. Rule of thumb: If you think the lettering is too big, it’s probably perfect!  Use simple fonts such as Helvetica and make them bold so they can stand out.

In the design process, character spacing is important. Stay away from adding a lot of colors because they can clash with each other.  Choosing dark lettering on a light background is normally a good match.

Our coroplast signs are weather proof, water proof and resistant to most chemicals and stains. If you have questions or concerns about creating a custom yard sign, feel free to contact us here.
Shop All Signs

Close

Useful Marketing Tips for an EDDM® Postcard Campaign

Often referred to as Every Door Direct Mail®, EDDM® is service provided by the USPS®. These postcards provides an exceptional marketing tool for any size business: small, medium or large. Whether a business wants to reach new customers in a business setting or residential area, implementing a postcard campaign can create a lot of leads. […]

View Full Article +

Often referred to as Every Door Direct Mail®, EDDM® is service provided by the USPS®. These postcards provides an exceptional marketing tool for any size business: small, medium or large.
Whether a business wants to reach new customers in a business setting or residential area, implementing a postcard campaign can create a lot of leads.

We will discuss several marketing ideas that can improve and help the success of an EDDM® postcard campaign.

Create a Marketing Strategy

When deciding on an Every Door Direct Mail® campaign, there are an array of factors that should be looked into a marketing plan or strategy. First, establish some goals for your campaign. Select a date for the campaign to run and look into the demographics for the mailing area. With EDDM®, you can either select by mailing route or by zip code. Decide on the amount of mailers you will send out during the campaign or break it down to multiple campaigns with different areas targeted. Send up to 5,000 postcards a day per location.

By creating a marketing strategy, you should be able to measure and assemble results of the campaign. Measuring the results can help a business owner adjust certain variables that may help the next campaign , resulting in more foot traffic and revenue.

Include a Discount or Offer

Discuss a plan with your marketing team and develop a promotional offer, savings coupon or discounted service. The special offer can reflect a time when the customers can use the discount, promotional item or use the coupon. The offer should be easily displayed not only to entice the consumer, but allow them to respond quickly. Having a strong call-to-action, a business may notice a higher response rate from customers.

Premium EDDM® Postcards

It is important to create an effective Every Door Direct Mail® postcard. Design a vibrant theme or colors that are constant with the businesses brand identity to make an impact. As mentioned above, a call-to-action is important, so make sure you have incorporated that into the design. Having a great design and including an offer can influence potential customers to inquire about products, services of business incentives. At Printsocial, we offer premium paper stock with printing options including Spot UV, Glossy UV, Matte, 100LB Gloss and others.

Mailing Strategy

Remember, you can send up to 5,000 postcards per location. This means you have the opportunity to have your business, product or service in front of those who matter most. With EDDM®, there is no need to purchase a mailing list or purchase leads. Through the USPS®, businesses can use their web-based tool to research areas to deliver their campaigns. Quickly and easily target a specific are or by selecting a zip code. There is an option to have the Every Door Direct Mail® postcard mailed to both commercial establishments or residential addresses. But, a campaign can specifically target for business establishments or just residents only.

Full Service Every Door Direct Mail

Just recently, we launched our latest service: Full Service EDDM®. What is this? You now have the ability to send out high quality postcards from the comfort of your computer to potential customers as low as 26¢ per home. That includes postage! Watch our Full Service EDDM tutorial video and find out how easy it is to use this service.

With an effective and well designed postcard, a business can attract a lot of attention by including an EDDM® campaign. With professionally printed postcards, not only will the revenue increase, new customers can increase too.

Close

Just Arrived – New Custom Table Tents

Table tents are great to promote a products, services and special event. Often used by bars, nightclubs, restaurants and other business establishments.

We are excited to reveal our new product: Table Tents. We constantly looking into adding additional products. You asked, and we’ve delivered! They are now available through Printsocial. You can select from our 14PT or 16PT 4” x 16.5” or 5” x 16.5” table tents with Matte or Glossy UV coating. These marketing tools are […]

View Full Article +

We are excited to reveal our new product: Table Tents. We constantly looking into adding additional products. You asked, and we’ve delivered! They are now available through Printsocial. You can select from our 14PT or 16PT 4” x 16.5” or 5” x 16.5” table tents with Matte or Glossy UV coating.

These marketing tools are regularly used for advertising special events, discounts, specials, services at nightclubs, bars, hotels, restaurants and additional business establishments. Allow your business or event to get noticed and have potential consumers take action!

These printed products are perfect for promoting a product, special event or business. Great for restaurants, nightclubs, bars, other business establishments. Not only can they be used for marketing, they can be used as centerpieces at parties and events.

They are printed on high quality paper stock, full-color that can quickly and easily capture the attention of consumers. Simply upload your custom design to get started.
Shop Table Tents

Close

Reach New Customers with Every Door Direct Mail® Postcard

Every door direct mail is a program offered by the USPS for businesses to easily reach potential customers.

EDDM® (also known as Every Door Direct Mail®) is a mailing service provided by the USPS® that enables small businesses to advertise to a local audience. With EDDM®, you can easily select a distinct mailing route to promote products, events, services and more. Not sure which mailing route to choose? You can also select by zip […]

View Full Article +

EDDM® (also known as Every Door Direct Mail®) is a mailing service provided by the USPS® that enables small businesses to advertise to a local audience. With EDDM®, you can easily select a distinct mailing route to promote products, events, services and more. Not sure which mailing route to choose? You can also select by zip code.

Although this program was originally designed to cater to small business owners, it’s grown to help medium to large businesses as well. It’s especially effective for marketing any business that depends on foot traffic in a local neighborhood.

Businesses That Use EDDM® Postcards Include:

  • Non-Profits, Churches and Organizations
  • Realtors
  • Restaurants
  • Landscaping Businesses
  • Law Firms
  • Automotive Businesses
  • Salons and Spas
  • Florists

Now Available: Full Service EDDM®

Reach potential customers without leaving your computer. At Printsocial, we handle everything, print, processing and delivery to the post office. Take a look at our Full Service EDDM® tutorial to see how easy this service is to use.
Shop EDDM®

Close

Learn How to Design an Effective Business Card

Selecting a business card can be challenging. Having a business card can be looked as an extension of you and your business. With that in mind, there are some decisions to make then creating an effective business card.

Selecting an affordable business card can be challenging. Having one can be looked as an extension of you and your business. With that in mind, there are some decisions to make when creating one. Often times, these small, yet simple marketing tools can help create a great first impression on clients and potential customers. The appearance […]

View Full Article +

Selecting an affordable business card can be challenging. Having one can be looked as an extension of you and your business. With that in mind, there are some decisions to make when creating one. Often times, these small, yet simple marketing tools can help create a great first impression on clients and potential customers.

The appearance can enhance the credibility of your brand and business while creating an image of professionalism.

Often times, a poorly designed business card can hurt business opportunities and ultimately reflect badly on your business brand. Before the design goes to print, make sure you look over everything closely. Having another set of eyes can help, so ask close friends or co-workers about the design.

SEE ALSO: Why College Grads Need Business Cards

What to Include in Your Business Card Design

Names:

The names on the business card should naturally be the most obvious feature. The names often include the organization, or business, the individual, along with a job title. The placement and size of the names should involve careful consideration to gain the maximum effect. For example, do you want the name of the business to be the most prominent name, or should the focus go to towards the employee?

Address:

If your business has a mailing address or a physical location, then it should be included on the business card. You may even want to include a map located on the back of the card to give it a unique look and it can help customers find your business easier. If the business is based online only, then there is no need to include an address on the business card.

Phone Numbers:

The most direct line should be listed first if an employee has multiple phone numbers. Additionally, if using multiple numbers, it’s recommended to have them separated with characters such as a period or hyphen to keep them legible. Try to make sure it’s consistent with the design you select and check to make sure the information is accurate.

SEE ALSO: InkTank: Creative Uses for Business Cards

Business Website and Email Address:

A vital component of your business is its web presence. You want potential customers to be able to contact you and learn about your business online. Including the website is essential for an online business, and it’s also great for a brick-and-mortar company too. Having an email address displayed on your business card is crucial for a modern card. It’s ok to include social media links, as it’s another way for a business to connect with its customers.

Description of Services or Business Tagline:

An accurate description or a tagline of your company can communicate useful and helpful information for the customers. You can also list a few of the services and products offered.

QR Codes:

Adding this interactive feature to your business card will allow clients to easily scan it with their smart phone and promptly be directed to your website or a designated landing page.Below we are going to look at some crucial parts of a business card that makes them an effective marketing tool.

Business Card Designs

Business Logo:

If you have a logo, make sure you include it when designing the business card. It can help establish businesses identity (brand identity)and provide customers with an image to relate with.

Product Images:

If your business includes selling several products or even one product, you can include a few of the businesses best-selling items and include them on your business card.

Color Options:

Although including bright colors may make your business card stand out, it’s not always the best route to take with the design. Selecting complimentary colors that are engaging can add to the professional appearance. Of course, it should be consistent with your business logo, and branding of the company.

Readability and Decorative Elements:

Selecting the right font can be challenging. When choosing the style and size of the font, you’ll need to make sure it’s legible once printed. This includes decorative elements and color choice for your card including lines and boxes that can be used to separate information. Also, this can include printing features including Spot UV, Inline foil and Stamped Foil. All features that can enhance your business card design.Incorporating great information with an effective design can boost your networking prospects and build credibility for your business.Incorporating great information with an effective design can boost your networking prospects and build credibility for your business.
Shop Business Cards

Close

Create Exciting and Beautiful Print Products with Spot UV

When selecting spot UV, you get a business card that is sure to appeal to the eye as well as the touch!

An easy way to truly show off a design can be done by including Spot UV. Including Spot UV on your business card and other printed materials is an excellent way to enhance the design and impress potential customers. Often times, Spot UV is used to highlight a business name, contact information, logo and custom […]

View Full Article +

An easy way to truly show off a design can be done by including Spot UV. Including Spot UV on your business card and other printed materials is an excellent way to enhance the design and impress potential customers. Often times, Spot UV is used to highlight a business name, contact information, logo and custom patterns and shapes.

With Spot UV, the piece receives a UV coating in exact areas and does’t get any AQ coating in any of the other places. It can be referred to as Spot Varnish. Once we print the product, we apply a clear, Glossy UV coating to select areas of the card such as logos, photos or even as a blind pattern to create highlights, contrast and dimension.

SEE ALSO: Just Arrived – New Velvet Laminated Cards with Spot UV

When you combine an uncoated business card with the glossy look and feel of Spot UV, you get a business card that is sure to appeal to the eye as well as the touch! Below are some examples of some printed products with Spot UV. You can see how the Spot UV really enhances the products.A great way to enhance your business card can be done by adding spot UV.

  • Silk Laminated Business Card with Spot UV

Wedding invitations are really special. Make it more memorable by adding spot UV. With this invitation, spot UV was used on the branches and the lanterns. Do you see how they become more noticeable?

  • Custom Printed Wedding Invitation with Spot UV on Both Sides

Including spot UV on a pattern, logo or text really enhance the design. This is a spot UV postcard used as an a save-the-date.

  • Spot UV Postcard

Show off what you have to offer! Presentation folders are great for organizing important information and they are easy to hand out. Add spot UV to the outside or to the pockets of the folder.

  • Presentation Folder with Spot UV

At Printsocial, we offer a variety of printed products with Spot UV available. Some of the products include:

  • Business Cards
  • Postcards
  • Bookmarks
  • Every Door Direct Mail Postcards
  • Greeting Cards
  • Rack Cards
  • Hang Tags
  • Invitations and Announcements

Close

How to Select the Right Paper Stock for Your Print Product

The paper stock used for your print project is a key detail. It should help your project perform well and send the right message.

The paper stock used for your print project is a key detail. It should help your project perform well and send the right message. Therefore, the type of paper you use is an important decision that needs careful consideration. You can choose from a wide variety of paper stock types for your business cards, posters, […]

View Full Article +

The paper stock used for your print project is a key detail. It should help your project perform well and send the right message. Therefore, the type of paper you use is an important decision that needs careful consideration. You can choose from a wide variety of paper stock types for your business cards, posters, affordable postcards, flyers and more.

Before making any decisions about the characteristics you want for the paper, consider both the message and function of the print project. Think about whether the finished product will be handled frequently or put on display, such as an event poster. If it needs to withstand wear and tear or long-term usage, the paper’s durability is an important factor to consider. Coated paper is more resistant to dirt, moisture and wear. Determine whether the project should look more straightforward or artistic. This could make a difference in what you choose for the color or texture of the paper stock.

Coated paper is often used for projects involving art or photographs. The paper has a type of coating that prevents the paper fibers from absorbing the ink. This allows the ink to stay at the top of the paper and gives the paper a smooth and glossy texture. The smoothness can range from matte to gloss. Semi-matte and gloss are the best for images.

Postcard Printing Options

Coated paper is often used for projects involving art or photographs. The paper has a type of coating that prevents the paper fibers from absorbing the ink. This allows the ink to stay at the top of the paper and gives the paper a smooth and glossy texture.

  • Glossy Coated UV Postcard

A benefit of selecting a postcard with Glossy UV coating is that it can help protect and increase the longevity of the postcard. Additionally, the glossy UV can enhance the overall design.

Uncoated paper offers more texture than coated, but is usually better for projects that involve mostly text. More light reflects on coated paper, which can cause difficulty when trying to read text. Additionally, uncoated card stock allows the ink to absorb into the paper, which can result in slightly dull colors. The advantage is that you can easily write with a pen or pencil without fear of smudging. Such paper stock are generally used for appointment cards, real estate brochures, menus and others.

Uncoated card stock will allow the ink to absorb into the paper resulting in slightly duller colors. The advantage is that you can easily write with a pen or pencil without fear of smudging.

  • Uncoated Business Cards

Uncoated paper allows the ink to take in the paper, which can possibly result in somewhat duller colors. This paper allows you to easily write on them with pen or pencil without smudging. Uncoated business cards are a great selection if using them as appointment cards.

This lightweight card is perfect for anyone trying to achieve a traditional looking business card. The linen paper is nicely textured, yet still allows for writing and adds a touch of class!

  • 100LB Uncoated Linen Cover Stock

If you look closely to the logo, you can see the cross hatch design, which gives this paper a somewhat textured feel and look to it. Linen business cards are lightweight, that’s perfect for anyone trying to achieve a traditional looking business card.

The thickness and weight of your paper stock will affect its durability. Generally, heavier paper will be thicker, and the thinner paper will be lighter. If sent out in the mail, such as an Every Door Direct Mail® postcard, keep in mind, they will be picked up, rifled through, and moved around, so a thicker paper would be a good option.

Your choice of paper stock will make a notable difference in how your project looks and feels. At Printsocial, we offer a free sample packet which includes a variety of paper stocks and finish.  If you carefully consider each characteristic of the paper and what will work best for your project, the paper you choose will greatly improve the quality of your finished product.

Close